What's so special about the customized Mustang you see above? Well, first of all, it's very well done – nicely designed and assembled with care – but that's not its main claim to fame. In an industry dominated by persons born with both X and Y chromosomes, the XXs don't want to be overlooked, and so this Ford Mustang Powered by Women came into existence.

The car is called High Gear, and is based on a 2013 Ford Mustang GT. The design was chosen after an online contest was held with three possibilities vying for cotes. Built over two months last summer, more than 40 women volunteered to make this show car come to life. Parts were donated by over 40 companies for this project, including a supercharger signed by Vic Edelbrock himself.

Learn more about the Built By Women Mustang in the press release and video below, and be sure to peruse our high-res image gallery above.


Show full PR text
SEMA Mustang Build Powered by Women to be Unveiled at 2012 SEMA Show in the Ford booth

-- Historic Project Vehicle to be Auctioned on eBay beginning October 30, 2012 --
-- http://www.SEMA.org/Auctions --


Diamond Bar, CA (October 8, 2012) - The SEMA Mustang Build Powered By Women, better known as "High Gear," will debut in the Ford Motor Company booth on Tuesday, October 30 at 10:00 a.m., the opening day of the 2012 SEMA Show in Las Vegas, Nevada. The 2013 Mustang GT made national headlines during the summer when more than 40 women volunteered their time and expertise to customize the vehicle in less than two months. Immediately after the unveiling, the vehicle will be auctioned to raise funds for the SEMA Memorial Scholarship Fund. Details about the auction are available at www.SEMA.org/Auctions.

"The SEMA Mustang Build is truly inspiring," said Marla Moore, SEMA Businesswomen's Network (SBN) Chair. "The SBN is honored to host this historic project. We're now excited to unveil and share the final creation with the industry at the upcoming SEMA Show."

The SBN launched the project to showcase the talented women of the automotive industry. With SEMA and Ford Motor Co. teaming up for the build, an additional 40-plus SEMA member companies donated products and services, which includes custom paint, customized wheels, a custom leather interior, high performance suspension, and a new supercharger autographed by industry legend Vic Edelbrock.

"This project could not have happened without the amazing support of SEMA, Ford Motor Company, Source Interlink Media along with the many manufacturers who provided product for the Mustang and our awesome women build team members" said Rose Kawasaki, SBN Vehicle Build Task Force Chair.

"This project has confirmed the fact that there are a group of passionate female enthusiasts in our industry and this was an ideal undertaking to showcase their talent," said Doug Evans, Executive VP for Source Interlink Media (SIM). SIM, which publishes dozens of leading automotive magazines including Hot Rod Magazine, was an active partner in the SEMA Mustang Build, which hosted much of the build at its headquarters in El Segundo, California.

More information can be found on www.SEMA.org/SEMAMustangBuild or contact the vehicle build Project Manager, Sr. Manager of Councils Bryan Harrison at BryanH@sema.org or 909/978-6691.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

About the Specialty Equipment Market Association (SEMA)
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $29.99 billion specialty automotive industry of 6,537 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit www.sema.org or www.enjoythedrive.com.

About Source Interlink Media
Source Interlink Media, LLC is the premier source of special interest media in the United States. With more than 75 publications, 100 Web sites, 800 branded products, 50+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, home theatre and other niche activities. The division's strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.

About the SEMA Scholarship Fund
The SEMA Memorial Scholarship Fund is dedicated to fostering the next generation of automotive aftermarket leaders and innovators. Scholarship awards range from $2,000 - $3,000, with $5,000 going to the top student. Assistance is available for career paths in the automotive industry in accounting, administration, advertising, design/graphics, engineering, information technology, manufacturing, photo/journalism, race car driver/crew, sales/marketing, technicians and transportation. For more information, visit www.SEMA.org/scholarships.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 28 Comments
      Making11s
      • 2 Years Ago
      It looks really good, but who in 2012 still things women can't use tools? No one, man or woman, can use tools properly without first being shown how to use them. Gender is irrelevant here.
      Anonymous
      • 2 Years Ago
      This is actually a great project, and should attract more women into mechanical engineering. I think diversity of thought and opinion is great on any project. While many other engineering fields have done well to increase the percentage of women (i.e. civil, electrical, and chemical) for some reason less women percentage wise have gotten involved in the mechanical engineering field. Such projects are good at attracting women into this field. As someone with an engineering background I think it is very important for a project to have team members of varying backgrounds. I applaud the women for not making this some car like the Z4. Women are actually not all that attracted to so called feminine cars, for instance my wife loves the Camaro SS and ZL1 and also likes the current Mustang 5.0 none of which are hardly feminine cars.
      Pip
      • 2 Years Ago
      Too bad sometimes the car "isn't in the mood" to be driven.
        SloopJohnB
        • 2 Years Ago
        @Pip
        OH come on. It was pretty funny. Everything is so PC these days. You should hear the jokes XX make about XY....and they're well deserved. "At University of Chicago, the squirrels are more aggressive than the men."
        EE
        • 2 Years Ago
        @Pip
        Only when someone like you are going behind the wheel, Pip.
          Pip
          • 2 Years Ago
          @EE
          EE, you're right... *cries* I apologize to all 4 of AutoBlog's female readers for my insensitive comments.
      • 2 Years Ago
      [blocked]
        SetNick
        • 2 Years Ago
        Every car is a "tuner" car laser. This is from SEMA...you know the worlds largest "Tuner" showcase.
      ELG
      • 2 Years Ago
      booooring and contrived. if you have to say "LOOK this was done by WOMEN, they really ARE as good at XYZ as men" well, you just proved that they arent.
        Tom
        • 2 Years Ago
        @ELG
        I think there may be two different points of view being expressed here. One is that the concept of an all-female-designed car is patronizing and creates the impression that women are inferior. The other is that the lousiness of this particular car proves women are truly inferior. I side with the former. Anyway, for a much better example of female design, try the current BMW Z4.
          ponycargt
          • 2 Years Ago
          @Tom
          A Z4 is not a better example of female design -- its a better example of something designed for females
      Moreno636
      • 2 Years Ago
      Some of you sexist retards need to get your vision checked. Amongst all the garish crap that inundates SEMA, this is actually a car I would drive....daily. Its clean as hell without any over the top crap.
      benjammin172
      • 2 Years Ago
      You would think that they would have thought to include some kind of auto pilot so that they wouldn't have to worry about pesky things like driving getting in the way of putting on mkakeup and texting
        Moreno636
        • 2 Years Ago
        @benjammin172
        Lol, I can see the tiny penis brigade is out in full force.
      ar
      • 2 Years Ago
      wait powered by women? so is there a really muscular chick under the hood making the wheels spin?
      SloopJohnB
      • 2 Years Ago
      Can't believe consensus of XX was for a matte finish. Fugly.
      domingorobusto
      • 2 Years Ago
      Damn, that car looks great! I'd add a spoiler, but other than that, I love the look. I've always been partial to black and gold though, and Forgelines are always a guaranteed win. Simply a beautiful car. Great job ladies, besides the Mach40, that is my favorite car of the show so far.
      bubba_roe
      • 2 Years Ago
      Oh hey look we can do matte black too!
      dohc73
      • 2 Years Ago
      Kindda looks like the Bullit version to me. Not too far off from what Ford already did itself. They should bring it back in a matte Hunter green/black.
        dohc73
        • 2 Years Ago
        @dohc73
        But I do like what the ladies did. It's quite nice.
    • Load More Comments