Ford has a new livery for its racing efforts. The automaker has officially chosen an offset black and blue stripe as its family colors. The paint scheme officially debuted on the new 2013 Ford Fusion headed to the NASCAR Sprint Cup Series, but the automaker says we can expect to see it crop up in every corner of the company's racing program. That includes on the NASCAR Mustang, the NHRA Mustang Funny Car, Grand-Am Focus ST-R, the Rally America Fiesta, the BITD off-road F-150, the CTCC Focus and the V8 Supercar Falcon in Australia. How's that for a family portrait?

We've already seen a hint of the new livery on prototype models like the new twin-turbo Cobra Jet, but Ford says the actual racers will feature the gloss black and blue stripes on a matte black field. We like the sound of that combo. Check out the quick press release below for more information.
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Ford Racing Debuts New Global Motorsport Identifier

Ford transforming its product lineup with global vehicles that bring together the best attributes from around the world

Global product strategy is reflected in new identifier to appear on Ford-powered race cars around the world


LAS VEGAS, Oct. 30, 2012 – From the original 999 of 1901 through the Le Mans winning GT40s of the 1960s to today's array of Ford-powered racing cars around the world, competition has always been integral part of the Ford DNA.

Now Ford Racing is highlighting the importance of competition around the world with a new global identifier being applied to race cars supported and powered by Ford.

"Racing Ford products predates the Ford Motor Company, as Henry Ford himself raced and won in 1901 to generate interest for the company he was trying to start," says Jamie Allison, director, Ford Racing. "We haven't stopped racing for over 110 years - in sports cars, off-road trucks, rallies, stock cars, open-wheel cars, drag racing and lately even action sports like drifting and rallycross. Everywhere drivers compete, Ford is there."

A new signature look
A distinctive blue/black identifier inspired today's Ford Racing signature look that was introduced on the new 2013 Fusion that will run in the NASCAR Sprint Cup Series beginning with the 2013 Daytona 500. In a bold move to unify Ford's global racing efforts, this look was applied to a variety of Ford race vehicles, including NASCAR Fusion and Mustang, NHRA Mustang Funny Car, GRAND-AM Focus ST-R, Rally America Fiesta, BITD off-road F-150, CTCC Focus, and V8 Supercar Falcon.

Ford Racing prototypes like the Fusion and concepts like the Mustang Cobra Jet Twin-Turbo are finished in white with a wide, offset black and blue stripe running over the length of the car. Development cars are distinguished by having the black and blue stripes on a matte black base instead of white.

The flanks feature a rising black wedge with the blue and black identifier bars on the rear pillar. A variation that incorporates the classic striking Cobra is found on the Mustang Cobra Jet Twin-Turbo concept being shown at the 2012 Specialty Equipment Market Association show in Las Vegas.

Going forward, the blue and black bars will be a consistent element of all Ford-powered race cars that participate in contingency programs including those in sports car racing. The bars are the cue that fans are looking at a car supported by Ford Racing.

Going global
Over the last six years Ford Motor Company has gone through a transformation into a more focused automaker offering a complete lineup of fuel efficient, high quality products built and sold around the world. Ford Racing exists to support the Ford brand.

With a range of award-winning EcoBoost engines with three, four and six-cylinder layouts, a global design language led by the all-new 2013 Fusion and smart technology like SYNC, Ford is tying together all of its production vehicles under the blue oval.

"Earlier this year, we reached out to all forms of racing around the world to showcase EcoBoost with a new common livery on the race cars," adds Allison. "We're using racing to reach out to enthusiasts, reinforcing the message about the unification of Ford into a single, more focused manufacturer powered by exciting, fuel efficient and high performance turbocharged engines."

"We're bringing together our production vehicles under the global Ford banner, and we're mirroring that by creating a visual connection everywhere we race around the world," adds Allison.


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    • 1 Second Ago
  • 11 Comments
      GXP_Matt
      • 2 Years Ago
      If only the Sprint Cup Fusion actually had an Ecoboost engine in it... 3.5l TT V6 with 800hp anyone?
      dtrump_21
      • 2 Years Ago
      hard to go wrong with black and blue good choice
      Malou H
      • 2 Years Ago
      i have black and blue stripes on my zl1 first see you in court ford
      ponycargt
      • 2 Years Ago
      Black and blue to represent the bruising they just got at the hands of Consumer Reports?
        Moosetang
        • 2 Years Ago
        @ponycargt
        Sorry, they can't hear you over the sound of their record profits and massive sales numbers
      seanleeforever
      • 2 Years Ago
      i never understood the appearance of "racing strips". i don't see F1 use them. so why bother ruining the paint?
        Lennoxx Bllaze Wesst
        • 2 Years Ago
        @seanleeforever
        Racing stripes had a function in helping the driver of saloon cars orient the off-side of their car on the track. The point on the road just in front of where the racing stripe dips out of the driver's sight over the front fender should be in exact alignment with the width of the car on the off-side. The stripe functions as a large visual reference point for your peripheral vision of how wide your car is. That's the 'theory', but most people just do it 'cos it is cool. :P
      john m
      • 2 Years Ago
      Funny how 6 out of the 11 racing vehicles in that photo don't have ecoboost. I believe the other 5 do though. It is a great family portrait though. And the new Fusion Nascar is probably the best looking NASCAR car I've seen in a long time.
      Brodz
      • 2 Years Ago
      Falcon the best of the lot... almost at the back. Nice to see where the Falcon stands.
      Markus
      • 2 Years Ago
      I guess it would be "retro" of me to prefer the old Blue & White?
      Chris Burns
      • 2 Years Ago
      Looks like MOPAR clors to me
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