2013 Toyota Avalon
  • 2013 Toyota Avalon
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  • 2013 Toyota Avalon
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Now that we've waved goodbye to the Lincoln Town Car, there's a big ol' hole in the automotive market for new livery vehicles – you know, the blacked-out hire cars frequently seen idling outside of airport terminals and hotels. Cadillac has announced that its XTS flagship will be offered with a factory livery package, and other American automakers like Chrysler and Lincoln have entered this luxury fleet segment as well. But it won't stop there.

During our first drive of the 2013 Avalon, Toyota officials confirmed that the company will offer a livery edition of its new large sedan. As expected, the livery edition will have a black-on-black color scheme and will offer heated seats and individual heating and cooling controls for rear seat passengers, deleting the front heated seats in the process. (Sorry, Jeeves.)

Two different Avalon livery models will be produced – a V6 model based on the XLE trim and a hybrid version based on the XLE Premium grade. With its 2.5-liter four-cylinder hybrid powertrain, the gasoline-electric Avalon is rated at 40 miles per gallon combined. That's certainly an improvement over the old 19-mpg Town Car.

Toyota spokesperson Moe Durand confirmed to Autoblog that the Avalon livery car will be available to order through the brand's entire dealer network. That said, Toyota isn't expecting huge sales numbers for its package – "500 to 1000 units in first year," says Durand. Dealers will be able to place orders for the car as early as the first week of December. XLE V6 models will start at $31,360, whereas XLE Premium Hybrid versions will start at $33,750, not including $759 for destination.

Scroll down for Toyota's official press release.
Show full PR text
TOYOTA TO OFFER UNIQUE FLEET MODELS OF ALL-NEW 2013 AVALON

• Introduction of first Avalon Hybrid livery edition

TORRANCE, CALIFORNIA, October 30, 2012 – With the all-new 2013 Avalon, Toyota will offer a pair of unique livery models to meet the needs of fleet operators. The new fleet-focused models will also mark the introduction of the first Avalon Hybrid that promises to help reduce livery operator's fuel costs.

The livery and chauffeured transportation market is another area of opportunity for the new 2013 Avalon. There are more than 12,000 livery operators nationwide with an average fleet size ranging from 12 to 18 vehicles. Sedan sales to these companies typically range between four and six thousand a year. On average, livery operators keep their cars in service for about five years, driving between 40 and 50 thousand miles a year.

Until recently, the market was dominated by the Lincoln Town Car, which accounted for roughly 80 percent of livery sedan sales. With that car discontinued, livery fleets are looking for alternatives, including Lincoln MKT, Cadillac XTS and Chrysler 300. The new Avalon, with its mix of styling, comfort, performance, and hybrid fuel economy can offer a compelling sedan to livery operators.

The V6 version of the Avalon livery model starts with an XLE grade and adds rear HVAC, heated rear seats and deletes the heated front seats. The gasoline model relies on a 3.5-liter, DOHC, 268 horsepower V6 engine mated to a six-speed automatic transmission to help it achieve a combined EPA-rated fuel economy of 25 mpg (21 city/31 hwy). Other standard features include; 10 airbags, 8-speaker Display Audio system, Smart Key for the two front doors, leather seating surfaces, heated outside mirrors with turn signal, 17-inch alloy wheels and a black on black treatment for the exterior and interior. This livery vehicle package is available with a $31,360 MSRP.

The 2013 Avalon Hybrid utilizes a 2.5-liter Atkinson cycle, four-cylinder engine with an electronic CVT (Continuously Variable Transmission) that houses electric motors powered by a Nickel-Metal hydride battery to produce a total system output of 200 horsepower. This efficient fleet model is EPA-rated at 40-MPG combined (40 city/ 39 hwy). The base Avalon Hybrid livery model adds rear HVAC, rear seat heater, and two-door smart key to the Hybrid XLE Premium grade.

Equipment deleted from this XLE Premium for the livery model includes three-door Smart Key, back-up camera, moonroof, heated front seats, and the inside mirror that includes a garage door opener. The Avalon Hybrid Livery model in XLE Premium grade is expected to start at $33,750.

Mileage will be a key advantage for Avalon. Based on current gas prices and driving 50,000 miles a year, the gas and hybrid livery editions could deliver substantial fuel cost savings. The 2013 Avalon Livery models go on sale at the beginning of December, 2012.

The MSRPs for the 2013 Avalon do not include the delivery, processing and handling (DPH) fee, which is $795. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.


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    • 1 Second Ago
  • 44 Comments
      bouljf
      • 2 Years Ago
      The hybrid version actually makes a lot of sense, at 40mpg city it’s over twice more efficient than the XTS (17mpg). Over the life of the car the fuel savings really add up not to mention the Avalon is around $10K cheaper to start with.
      789dm
      • 2 Years Ago
      I seen alot of gypsy taxi in NYC using camry hybrid. i was shocked to see many camry used for livery. I know yellow cab do use some camry hybrid in the fleet.
      reattadudes
      • 2 Years Ago
      Toyota has had a livery package for the Avalon for over five years; still haven't seen one. the livery business is all about status; Toyota has zero.
      DarkKnight67
      • 2 Years Ago
      Please stop - I can't laugh anymore!
      bubciak
      • 2 Years Ago
      Toyota Avalon = Lincoln town car . Ha ha ha auto blog just made my day .
        Dean
        • 2 Years Ago
        @bubciak
        Nowhere in the article does it say that the Avalon is a replacement, or equivalent, to the venerable Town Car. It just states that Toyota is offering it as an option.
      Cruising
      • 2 Years Ago
      nothing wrong with entering a new market, i respect their conservative sales estimates, no harm no foul.
      • 2 Years Ago
      [blocked]
        Nonconformist
        • 2 Years Ago
        And all the while NONE of those cars compete with the Avalon in any way, shape, or form. It must suck to be such an epic fail of a life form. Clearly you won't be the brightest light on the Christmas tree this year.
          NightFlight
          • 2 Years Ago
          @Nonconformist
          Good lord, why are you so angry??? Please stop commenting here.
          kontroll
          • 2 Years Ago
          @Nonconformist
          the only thing bright about you is the white foam forming around your mouth
      Lunch
      • 2 Years Ago
      Why is there a Catfish on the grill? FIrst we got Cleft Lip/Predator, now we get Catfish. Were the designers watching Predator and ate Catfish for dinner? It's butt ugly.
      Avinash Machado
      • 2 Years Ago
      The new grandpa car?
        • 2 Years Ago
        @Avinash Machado
        [blocked]
      • 2 Years Ago
      [blocked]
      • 2 Years Ago
      [blocked]
      • 2 Years Ago
      [blocked]
        NightFlight
        • 2 Years Ago
        This vehicle was designed in America, for Americans, by Americans at CALTY. It won't even be sold in Japan.
        BG
        • 2 Years Ago
        It is vomit-inducing, but that is the new brutalism style that seems to be winning over American suburbia. It makes the drivers think they are rough and tough.
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