The latest Nissan global ad for the all-electric Leaf doesn't get lost in translation.

The Japanese automaker has put out a 60-second advertising campaign video with the opening line: "What if you could drive the future, today?" Nissan goes on to promote features such as being able to turn on the car's heat or A/C remotely with a smartphone, being able to use the car as an emergency power supply for a home and, of course, not needing to fill the car up with gas. Check out the full ad below.

The company went a step further to make the ad truly global by showing the car in action in locales ranging from Japan to Santa Monica Beach, California, and by using the oh-so-British term "petrol" for gas. Nissan hopes to spur lagging sales for the Leaf, especially in the U.S. Through September, Leaf sales were down 28 percent from a year earlier, but word on the street is that October was a good month. We shall see later this week.



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    • 1 Second Ago
  • 15 Comments
      PeekOyle
      • 8 Hours Ago
      I find it ironic that there is a scene with the Sydney Opera House promoting the Leaf here in Australia even though it has been a massive flop here because of the insane sticker price of $52,000 AUD and with the AUD at parity with the USD you can see why no one is buying Leaf's down here. Unless they get the price down to under $40,000AUD the Leaf is a waste of time down here. I have seen quite a few PriusC's driving about. Not surprising when they only cost $25,000 AUD.
      Actionable Mango
      • 8 Hours Ago
      "Available only in Japan" :(
        TimeBandit
        • 8 Hours Ago
        @Actionable Mango
        Perhaps narrator should be more honest: "What if you could drive the future, today, if you live in Japan? Others may need to wait for tomorrow to drive the future."
      krona2k
      • 8 Hours Ago
      Even Nissan get KW and KW/h mixed up in their own advert :-( This is not a difficult concept!
        Ryan
        • 8 Hours Ago
        @krona2k
        It says it can hold 24 KW and it can be returned at up to 6 kW/h. That sounds right to me.
          Gwido
          • 8 Hours Ago
          @Ryan
          Wrong. The units are reversed
        Joeviocoe
        • 8 Hours Ago
        @krona2k
        The ad says kwh (kilowatt-hours)... NOT kw/h (kilowatts per hour) So yeah, correct units, but reversed.
        Gwido
        • 8 Hours Ago
        @krona2k
        @Spec. It's right there in the picture at the top of the article... That's sad...
        ElectricAvenue
        • 8 Hours Ago
        @krona2k
        And what is a kW/h? It's "kWh". Power * time = Energy. Not Power divided by time.
        Spec
        • 8 Hours Ago
        @krona2k
        What ad are you talking about?
      goodoldgorr
      • 8 Hours Ago
      They should have point out that you can put free non-polluting electricity in the car with solar or windmills and with a gas car you cannot put free polluting gasoline.
        Rick
        • 8 Hours Ago
        @goodoldgorr
        Walk buy a bike, live close to where you work, walk & cycle to work it will be better for your pollution, health & weath and you won't have to worry about all that boring dull anodyne expensive junk goodoldgor cluttering up your garage. 4,700,000 Brits bought a proper zero emmision cycle last year, with British August Electric Car sales hitting just 31 sales, the cycle is winning in the race to be the greenest on the planet in UK.
          Actionable Mango
          • 8 Hours Ago
          @Rick
          Are those 4,700,000 bicycles being used for commuting, or are they taking up space next to unused gym equipment in the garage?
      Rick
      • 8 Hours Ago
      Like the absolutely awesome Art Deco house nice proper zero emmision bike in the garage, shame about the car its just another boring bland anodyne typical dull jellymould. Why dull cars have to be so anodyne?
        Ryan
        • 8 Hours Ago
        @Rick
        Did they just move in to that house? How can they not have anything in their garage?
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