Jaguar's Julian Thomson teaches us about design
It's a timely discussion because Thompson is also behind the new Jaguar F-Type which, according to his talk, is the latest in Jaguar's line of "beautiful fast luxury cars with glamour." Thompson doesn't shirk "the sad years of Jaguar," either, called out as being 1968 to 2004, when they "essentially made the same-looking car." Thompson's reasons for the malaise: "not only did we start doing market research, we started asking Americans what they wanted."
You'll find more insights in the video below.
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