Although we haven't heard from Irv Gordon has his almost-three-million-mile 1966 Volvo P1800 in a while, we can't help but think of him for this story. Starting next month, Volvo will be launching the Volvo Heritage Club to distinguish owners celebrating long-term or high-mileage milestones with their car.

The automaker had a High Mileage Club that dated back to the '60s, but this new club also recognizes people who have simply owned their car for a long time, if not driven it hundreds of thousands or millions of miles. Joining the club is easy as long as you have owned your Volvo for at least 10 years, own a Volvo with more than 100,000 original miles and/or are a member of the Volvo High Mileage Club.

As a way to celebrate with its club members, Volvo will be handing out medallions for hitting specific ownership and mileage intervals. Club members will also receive exclusive offers and invitations to Volvo events.

For Gordon, he would have a whole wall full of medallions since he is the original owner of his car, which was just 34,000 miles short of the 3,000,000-mile mark last time we heard from him back in July.
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Recognizes Owners for Brand Loyalty and High Mileage

ROCKLEIGH, N.J. (Oct. 25, 2012) - Volvo Cars of North America (VCNA) will launch the new Volvo Heritage Club on Nov. 1 as a way to recognize and celebrate long-term or high-mileage owners.

Membership in the Volvo Heritage Club will be granted to anyone who meets one of these eligibility requirements:

An owner who has had one or more Volvos for at least 10 consecutive years
An owner whose Volvo has more than 100,000 original miles
Any owner who was a member of the former Volvo High Mileage Club

"We decided to launch the Volvo Heritage Club with one distinct difference from our previous High Mileage Club," said VCNA President and CEO John Maloney. "This club acknowledges our passionate owners who may have had many different Volvos over time but never had a particular car with high mileage. When you combine both long-standing loyalty and high-mileage achievements, well, that's a club that truly represents the heritage of a car brand."

Volvo was one of the first auto manufacturers to reward drivers for their high-mileage accomplishments. In fact, origins of the first Volvo High Mileage Club date back to the 1960s when the first car medallions, then only produced for 100,000-mile achievements, began to appear.

Upon acceptance into the new Volvo Heritage Club, club members will receive a commemorative Volvo Heritage Club medallion to display on their vehicle. They'll be kept up-to-date with the latest Volvo news, obtain previews of new product offerings, gain access to exclusive promotions and offers, receive special invitations to Volvo events and more.

The commemorative Volvo Heritage Club medallions will be issued in the following achievement levels:

Consecutive years of ownership: 10, 15, 20 and 25 years
Mileage milestones: 100,000, 200,000, 300,000, 400,000, 500,000, 750,000 and 1,000,000 miles

Owners who believe they meet the membership requirements for the Volvo Heritage Club can sign up at http://www.volvocars.com/us/top/community/clubs/heritage-club/Pages/default.aspx