Although we haven't heard from Irv Gordon has his almost-three-million-mile 1966 Volvo P1800 in a while, we can't help but think of him for this story. Starting next month, Volvo will be launching the Volvo Heritage Club to distinguish owners celebrating long-term or high-mileage milestones with their car.

The automaker had a High Mileage Club that dated back to the '60s, but this new club also recognizes people who have simply owned their car for a long time, if not driven it hundreds of thousands or millions of miles. Joining the club is easy as long as you have owned your Volvo for at least 10 years, own a Volvo with more than 100,000 original miles and/or are a member of the Volvo High Mileage Club.

As a way to celebrate with its club members, Volvo will be handing out medallions for hitting specific ownership and mileage intervals. Club members will also receive exclusive offers and invitations to Volvo events.

For Gordon, he would have a whole wall full of medallions since he is the original owner of his car, which was just 34,000 miles short of the 3,000,000-mile mark last time we heard from him back in July.
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Recognizes Owners for Brand Loyalty and High Mileage

ROCKLEIGH, N.J. (Oct. 25, 2012) - Volvo Cars of North America (VCNA) will launch the new Volvo Heritage Club on Nov. 1 as a way to recognize and celebrate long-term or high-mileage owners.

Membership in the Volvo Heritage Club will be granted to anyone who meets one of these eligibility requirements:

An owner who has had one or more Volvos for at least 10 consecutive years
An owner whose Volvo has more than 100,000 original miles
Any owner who was a member of the former Volvo High Mileage Club

"We decided to launch the Volvo Heritage Club with one distinct difference from our previous High Mileage Club," said VCNA President and CEO John Maloney. "This club acknowledges our passionate owners who may have had many different Volvos over time but never had a particular car with high mileage. When you combine both long-standing loyalty and high-mileage achievements, well, that's a club that truly represents the heritage of a car brand."

Volvo was one of the first auto manufacturers to reward drivers for their high-mileage accomplishments. In fact, origins of the first Volvo High Mileage Club date back to the 1960s when the first car medallions, then only produced for 100,000-mile achievements, began to appear.

Upon acceptance into the new Volvo Heritage Club, club members will receive a commemorative Volvo Heritage Club medallion to display on their vehicle. They'll be kept up-to-date with the latest Volvo news, obtain previews of new product offerings, gain access to exclusive promotions and offers, receive special invitations to Volvo events and more.

The commemorative Volvo Heritage Club medallions will be issued in the following achievement levels:

Consecutive years of ownership: 10, 15, 20 and 25 years
Mileage milestones: 100,000, 200,000, 300,000, 400,000, 500,000, 750,000 and 1,000,000 miles

Owners who believe they meet the membership requirements for the Volvo Heritage Club can sign up at

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    • 1 Second Ago
      • 2 Years Ago
      They haven't set the bar very high... I feel like 80% of the Volvos I see are over ten years old or have 100,000 miles
      Basil Exposition
      • 2 Years Ago
      This Volvo badge program is so much cooler and more meaningful than the dorky Subaru one.
      • 2 Years Ago
      • 2 Years Ago
      Honda's been doing this for a while with many owners tabulationg over 200k miles easily.
      • 2 Years Ago
      Mercedes was doing this in the 80's, when maintenance alone didn't guarantee a car would get to 300k. I'm surprised that no one here has called out Irv Gordon and his BS- there just aren't enough hours in the day and gas money for a retired teacherto rack up miles that way. He would have to average 4 hours each and every day and drop $50 in gas to boot. Every day. At his age, he'd be absolutely crippled.
        • 1 Year Ago
        I have a PV544 for over 14 years, and have been to volvo shows that Irv was at. His mileage is the real deal, volvo accepts it, and so do I. your problem is a mercedes can't make that many miles, and would be a tin can in a supermarket long before Irv's car. Keep on truckin Irv. I go !
      • 2 Years Ago
      ........."tabulating",lol, I mean logging the mileage of 200k or more
      • 2 Years Ago
      My friends dad had a 240DL wagon he used to drive religiously with 310,000 miles on it in the early 90's. It seemed that after Ford bought Volvo, the quality went downhill from there.
      • 2 Years Ago
      I think BMW should do this also. Got a rock solid '95 e34 with nearly 177,000 miles on it. I'd put a badge on it...
      • 2 Years Ago
      I had a 100,000 mile badge on my 84 760 back in the 90's. I wish I still had that car... I'd take a brick over any of the new ones.
      • 2 Years Ago
      I would sell my 1966 Volvo P1800, garage stored for years and but does need body work. Runs fine.
      Greg Ferrando
      • 2 Years Ago
      I owned a 200,000 + mile 240 Turbo in the 90s, and they were doing this. You got a medalion for every 100,000 miles and for every 100k you got an addition 10% off parts. Was a great program, glad they brought something like it back.
      • 2 Years Ago
      Its a smart move on their part. Older cars are pure money in terms of coming to the service dept. Nothing is covered by warranty and if they love the car they ensure they stay maintained. Giving them a extra bonus be 10% off repairs is not going to break the bank if you will.
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