Fuel-efficient cars might be nearly synonymous with Toyota here in the US, but in Mexico, the Japanese automaker is reportedly leading a fight in a dustup over more stringent automobile fuel efficiency regulations. Mexico's government is reportedly trying to make its own mile-per-gallon rules the same as those in the US as part of an effort to reduce greenhouse gas emissions throughout its economy, but Toyota isn't taking too kindly to the proposed legislation.

Reuters reports that Toyota has obtained a federal court injunction against Nom-163, the law that would align Mexican regulations with US standards. Amia, the carmakers' association in Mexico, has joined Toyota because they say the rules are too strict and will reduce sales because automakers will have to charge more to develop these fuel-efficient cars. Amia also wants Mexican rules to have all of the incentives that the US rules do, and says "central Mexico's high altitude makes higher fuel efficiency harder to achieve," Reuters writes.

According to the report, the government figures that the industry just wants to continue selling dirty cars in Mexico, the kind that are are too dirty to be legally sold in other places. It's certainly not because the automakers can't make clean cars in the region – Mexico's environment undersecretary, Sandra Herrera Flores, points out that "Mexico exports 80 percent of all cars produced locally. From that, 75 percent head to U.S., Canada and Europe, so these vehicles already comply with regulations we are trying to pursue, or even tougher regulations." If the new rules are adopted, Mexico calculates that carbon dioxide emissions would decrease by 160 million tons by 2030.

There was a 60-day comment period for the new law, but Toyota instead filed its lawsuit in the Tribunal Federal de Justicia Fiscal y Administrativa in early September and, just a few weeks later, the court issued an injunction.

The National Resources Defense Council's Rich Kassel called Toyota's actions "truly stunning." He writes, "Toyota filed its lawsuit before the public comment period even closed. And, the company only filed short comments on the Mexican proposal late in the process. They have not issued any public statement that explains their actions. Indeed, they have never spoken publicly about any concerns whatsoever with the Mexican fuel economy proposal."

AutoblogGreen has solicited Toyota for comment on this story, but have not heard back as of publication time.


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  • 43 Comments
      MAX
      • 1 Month Ago
      Toyota proves once again that it's one of the nastiest corporate entities in the world. The new Pentastar Ram 1500 get's 5 mpg better hwy gas mileage than the TRDdra and even beats the automatic Tacoma. Toyota's obsolete trucks are gas pigs.
      Wetstuff
      • 1 Month Ago
      Is Toyoto owned by Monsanto? They're acting like it...
      Elvis Danger Garcia
      • 1 Month Ago
      How big is toyota in Mexico? in the area I grew up near the border with Texas Chevrolet and Ford pick ups were real big just like across the border.
      R McCartney
      • 1 Month Ago
      Because Toyota does not build passenger cars in Mexico! :)
      Nuno Miguel Aguiar
      • 1 Month Ago
      Toyota is simply pissed that it can't dump older tech cars with worse emissions in Mexico, I'm sure that Toyota aren't the only ones that do this in Mexico they're market is probably full of cars that are made in China, Indonesia or even India where emission standards are not as strict as the ones we enjoy in the US and Canada.
        R McCartney
        • 1 Month Ago
        @Nuno Miguel Aguiar
        Hi! actually not. Some years ago whe had thee FAW vehicules which became very unpopular due to their low quality (if you touched the car you got your fingers painted) so they had to go out of the market and you can fairly see any of those cars. I have compared the same cars with similar equipment and trust me, they are really overpriced here in Mexico as other products like computers or appliances! So I can't believe them when they say that will need to increase prices!
          Elvis Danger Garcia
          • 1 Month Ago
          @R McCartney
          My uncle bought a brand new Cheyenne (silverado in the states) and I was shocked at the price and the payments he had to make. His payment plan was to have him finished paying it in a year so the payments were very high. I dont know how common that is
          R McCartney
          • 1 Month Ago
          @R McCartney
          That's true. The first pay (enganche), monthly payments and interest rate are really high (from 12% to 17% per year). That's why a lot of people preffer to buy used cars from the states :)
      Isaac
      • 1 Month Ago
      buy more Toyota, you brainless people.
      sinistro79
      • 1 Month Ago
      Every Prius owner should read this article.
        kontroll
        • 1 Month Ago
        @sinistro79
        prius owners can't read...if they could, they wouldn't piss away so much money on such substandard ugly cars
      vicesanchez1
      • 1 Month Ago
      Doesn't this benefit other manufacturers more than Toyota?
        Marco Polo
        • 1 Month Ago
        @vicesanchez1
        @ vicesanchez1 " Doesn't this benefit other manufacturers more than Toyota?" OK, I'll bite, how ?
      Anderlan
      • 1 Month Ago
      For C-Max is looking nicer to me just now, Toyota. (Says I, who is going to be car-payment free in 10 months and wants to get a medium-sized gas-sipper for long trips.)
      Nick
      • 1 Month Ago
      Bad form, Toyota.
      cardiologymidwest
      • 1 Month Ago
      Nice. Juice people for money to sell them a Prius, and then hope nobody notices this.
      Aaron Schwarz
      • 1 Month Ago
      Why? Lame Toyota: Give it up! Market your Plug-in Prius and be happy!
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