The SEMA show in Las Vegas has become a place to see some of the most outrageous concept and custom cars imaginable (where else can you see anything like Toyota Sequoia Family Dragster?). But amidst all of the outrageousness, there are usually a handful of sober, production-intent models that show up as well. Such is the case with the Chevrolet Sonic Dusk sedan that General Motors is revealing today. The Dusk started life as one of many Sonic concepts on display in Vegas last year, and the new trim will show up at Chevrolet dealerships in 2014, bringing an upscale vibe to the subcompact's sedan range.

Setting this Sonic apart from lesser models, the Dusk will come exclusively in a Ashen Grey hue while the rest of the sedan's appearance is spruced up with matte finished trim on the grille, door handles and rear decklid in addition to stainless steel trim used for the lower window moldings. The Sonic Dusk will also receive a slick set of wheels that feature the same design as the Chevrolet Camaro Dusk that was first introduced at the 2009 SEMA Show (a car that went on sale earlier this summer). This Sonic also packs a stylish black-and-tan interior – including black leather seats with tan inserts and suede accents – and Chevy's MyLink infotainment system as standard fit. Like other upper-level Sonic models, the Dusk will be powered by Chevy's 1.4-liter turbocharged four-cylinder engine.

There's no word yet on pricing, but we definitely expect it to be priced well above the current luxury trim level, the Sonic LTZ ($18,640), and possibly closer to the sporty Sonic RS hatchback ($20,995).

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For Immediate Release: Thursday, Oct. 25, 2012

From Concept to Reality: Chevrolet Announces Sonic Dusk

Along with Sonic Dusk and Sonic RS, Chevrolet's subcompact seeks to fit all lifestyles

LAS VEGAS – Chevrolet today announced production of the Sonic Dusk sedan, designed to bring a higher degree of sophistication and refinement to the subcompact segment. The production intent Sonic Dusk will be displayed at the SEMA Show, opening Oct. 30 in Las Vegas and leads a diverse range of stylized Chevy small cars.

"Just like we've done with Corvettes and Camaros, we're taking another one of our core products and adapting it to our customers' lifestyles," said Chris Perry, vice president of Chevrolet marketing. "The reaction to the Sonic Dusk concept last year was overwhelmingly positive and proved customers are interested in a more-refined subcompact. We're moving quickly to bring Sonic Dusk to Chevrolet showrooms."

The SEMA show vehicle features a production-intent package with ground effects, a rear spoiler and large, 18-inch aluminum wheels with a Pearl Nickel finish. Sophisticated touches lend the Ashen Grey Sonic Dusk a refined, contemporary aesthetic. The upper and lower grilles, door handle inserts and rear license plate trim are finished with a matte appearance, while stainless steel lower window moldings add an upscale accent to the body.

Inside, Sonic Dusk features Jet Black leather-trimmed seats with suede accents and Mojave tan inserts. Mojave accent stitching and tan-color door panel and instrument panel accents were designed to enhance the cabin's ambience. It is also equipped with Chevrolet's MyLink infotainment system, which integrates a smartphone and stored media – via Bluetooth, plug-in outlet or USB – with the radio.

"With a year under our belt, we've learned our Sonic sedan buyers are looking at exterior styling as a key purchase driver," said Cristi Landy, marketing director of Chevrolet small cars. "While the RS hatchback is our sporty interpretation of Sonic, Dusk is a sophisticated, well contented option – both unique to this segment. It's all about choices and personalization."

Sonic Dusk is powered by the Ecotec 1.4L turbocharged engine, rated at 138 horsepower (103 kW) and 148 lb.-ft. of torque (200 Nm) between 1,850 rpm and 4,900 rpm. The wide rpm range for the maximum torque – a specific trait of turbocharged engines – helps the engine deliver a better driving experience and performance. The engine is mated with a six-speed transmission – and production models offer a six-speed manual or automatic.

The 2013 Chevrolet Sonic is positioned between the all-new Spark and the Cruze in Chevy's small car portfolio. As the only subcompact built in America, Sonic comes with a segment-leading 10 standard air bags and leads in interior roominess. The performance-inspired Sonic RS hits dealerships in late 2012 and features Chevrolet's exclusive infotainment system MyLink , with a seven-inch color touch screen radio capable of displaying smartphone-based music, videos, photos and contacts for hands-free calling. To learn more about Sonic, visit the Chevy Sonic Facebook page, follow on Twitter at @ChevyLife or check out letsdothis.com.

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.


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