Ah, SEMA. Always a bastion of terrific ideas and entirely tasteful modifications. The latest innovation to come from the show that brought you this, and that is a product called Street Stamps. Building off of the previous popularity of underglow lights, Street Stamps project a customizable image on the ground from your vehicle. The image can be rendered in white, blue, red, green, yellow or a custom color at the owner's request.

To install, all you need is to drill a 3/4-inch hole into your side view mirror or another strategic location. From there, you are all set to broadcast to the world your hatred for all things Bowtie or your disdain for import vehicles (popular options, according to the video).

Similar implementations of this technology is found in the Ford Mustang and Land Rover Range Rover Evoque, where the exterior courtesy lighting (sometimes called "puddle lamps") feature brand-specific designs. These OEM systems shut off when the vehicle is in motion – it's not readily apparent if Street Stamps do the same. If, in fact, the image can be projected while the vehicle is in motion, there would seem to be some obvious legal issues.

Click below to check out the video. We'd hate to imagine one drilling into a side mirror on one of the pair of Lamborghini's in this vid, but what price can you put on personal expression, right? Obligatory warning for some foul language. Let us know what you think about this product in the comments below.

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    • 1 Second Ago
      • 2 Years Ago
      A whole new way to display your douchiness!
        • 2 Years Ago
        Took the words right out of my mouth---what crapola.
      • 2 Years Ago
      If you really want to make a billion in this country (or China), think of the tackiest thing you can imagine, then add chrome and lasers.
      • 2 Years Ago
      The Calvin peeing thing was low brow enough. Thought that had run its course by now.
      • 2 Years Ago
      That looks so tacky.
      L.P. Angelo
      • 2 Years Ago
      I think its cool, but definitely not for everyone. Street stamps would be cool at car shows or for companies to advertise on their vehicles but I don't see the average person putting these on their car
      chest rockwell
      • 2 Years Ago
      Since the author asked for opinions: it's awful and tacky. It's an orange Lambo. I don't think these add ons are necessary to get attention.
      • 2 Years Ago
      Thank goodness. I was worried bumper stickers, vinyls, license plate frames, vanity plates and bad driving would be the only way for stupid people to express their stupidity while driving.
      • 2 Years Ago
      i don't think its douchey at all.I think its pretty cool and original.Very few cars have that-especially exotics and not some crappy ricers.I would totally get one if i had an expensive car.
      • 2 Years Ago
      I draw the line at boring large holes into my car! These are hardly news - been floating around the internet being made fun of for most of the year!
      • 2 Years Ago
      Can't wait to see all the Hondas rocking them
      • 2 Years Ago
      Why not use this for more turn signal notification instead of shallow bs?
      • 2 Years Ago
      The optics that make this happen must have gotten a lot cheaper. We had a customer who wanted to project his business name onto the wall via one of these acting as a floodlight. Back in the mid 1990's the bid was $50K or so. Everything techno seems to be going down, I guess.
        G Viktor Marshall
        • 2 Years Ago
        Wow, what? I work in theatre, and the simple way to do that is to just use a Gobo, which costs like $20. You'd still need a lamp, but that wouldn't be that expensive. Jeez.
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