Forgive us for being wistful, but there was a time when Mitsubishi coupes and sports cars were the downright awesome. The 1990s brought us the all-wheel drive, turbocharged Eclipse GSX and the twin-turbocharged 3000GT VR-4 (seen here). The times, they were good.

Fast-forward to today, and the Lancer Evolution exists as Mitsubishi's sole, true performance offering. Mitsubishi killed off the Eclipse last year, by which time it had lost much the luster of its predecessors. With an affordable Japanese sports car fomenting underway thanks to Scion FR-S and Subaru BRZ, one may think that it's an ideal time for a brand like Mitsubishi to jump back into the performance coupe game. A rear-drive Mitsubishi sports car to take on the Toyobaru twins could be just what the brand needs to gain some mindshare among consumers.

Not so, says Osamu Masuko. The president and executive director of Mitsubishi told reporters at the Sydney Motor Show, "Our engineers are very prominent to investigate new technologies, but to use that technology they are not that good to bring the revenue to make that money." Read: the engineers want to do it, but the company does not find it to be financially responsible.

Masuko says that the only way to justify the cost of such a model would be to implement platform sharing, "We have to identify if it is really feasible economically, we are thinking of just sharing just one platform to achieve various models."

Unlike Toyota and Subaru, which shared the burden of developing an all-new vehicle, any automaker going it alone would shoulder the full weight of development costs. Though Masuko denied any current work on a new sports car, the Mitsubishi boss did not rule out the future possibility, "I won't say no to a small sports car but that the moment we have not decided on a particular model."

We're glad to hear Mitsubishi isn't shutting the door on performance, but they clearly have a pressing need for new product. Tackling development of new models for higher-volume segments than the short shelf-life performance coupe market is probably a wise strategy for the moment. Galant replacement, anyone?


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  • 74 Comments
      dinobot666
      • 2 Years Ago
      That Mitsubishi 3000 GT is so heavy that it's causing my monitor to lean to one side. I'm going to send you a bill for this Autoblog!
        MotionDesigner
        • 2 Years Ago
        @dinobot666
        Haha, well the 3000GT was definitely the 5th wheel during the Japanese sports car wars of the early to mid 90's.
        David M
        • 2 Years Ago
        @dinobot666
        Well it was heavy for the time, but it's a decent weight now. Like 3700 pounds right?
        • 2 Years Ago
        @dinobot666
        [blocked]
      Willie
      • 2 Years Ago
      they should bring back the old eclipse 4cl the fwd/ awd turbo and na models that your girlfriend thought was pretty and the guy thought all i need is a blow off valve, boost controller, and a muffler. i still don't know how the eclipse turned into a heavy 6cl, fwd car ie the worst 3000gt you could buy.
        Peter EVO IX MR
        • 2 Years Ago
        @Willie
        LOL, you couldn't have said that any better. I have and Evo IX, owned an EVO VIII and before that a 3000GT. Back in the 90's Mitsu was great, now they have nothing except the EVO X. I don't know what they are thinking
      Jeremy Pennini
      • 2 Years Ago
      This isn't a surprise Mitsubishi doesn't have the cash to spend on a non-mass production product. They need a few good cars, that also sell well, before they'll have the cash to spend on such an endeavor.
        the.ting
        • 2 Years Ago
        @Jeremy Pennini
        They don't have cash period. They need something exciting to lift their brand, but they aren't selling enough regular cars to enable them (or give them courage) to offer something exciting. But, if they can't offer something exciting, the brand suffers and they don't sell enough regular cars. It's a vicious catch-22. If I were them, go out with a bang or don't bother at all. Bet the farm and do it all.
      kuntknife
      • 2 Years Ago
      When questioned further, Mitsubishi responded, "We're well on our way to driving our enthusiast market to the open arms of competitors, similar to Toyota a few years ago, similar to Honda now. Mark my words, no company will be beige-er than us."
      deeeznuuuts83
      • 2 Years Ago
      I've been thinking for a while that a joint effort between Honda and Mitsubishi making a competitor to the 86 would be interesting, with Honda's financial backing and past experience with lighter, sporty cars and Mitsubishi's success with the Evo in terms of getting a ton of performance out of it.
        • 2 Years Ago
        @deeeznuuuts83
        [blocked]
        Matt
        • 2 Years Ago
        @deeeznuuuts83
        Honda doesn't need Mitsu's help, the S2000 was everything the BRZ/FRS is, plus more HP and a drop top. Also looks better to me, despite being released like 13 years ago. It just didn't have a backseat or that magical $25k price point.
          deeeznuuuts83
          • 2 Years Ago
          @Matt
          Toyota didn't "need" Subaru's help either... they built the LFA. But that doesn't mean that it helps them not have to devote too much of their resources toward this. At the same time, Honda is likely trying to focus on mass produced cars that are greener, plus Honda has pretty much lost all sportiness over the past few years with the death of the S2000 along with the castration of the Civic Si.
        Carbon Fibre
        • 2 Years Ago
        @deeeznuuuts83
        A front wheeled sh*t eclipse is no option though. They must pull a trick here.
      CarCrazy24
      • 2 Years Ago
      Not only should they definitely be doing a sports car, they NEED to do one....at least to bring people into the showrooms! Without the Evo, this company will sink
      jamiescale
      • 2 Years Ago
      Translated: "We'll just wring our hands and continue to produce bland crap (except EVO) while our market share drops as the top brass doesn't have the balls to do something exciting."
      RodRAEG
      • 2 Years Ago
      Considering how long Mitsubishi has been going downhill, I'm kind of surprised anyone still expects good things from them.
      Patrick
      • 2 Years Ago
      what else is going Osamu? All your other cars, besides the EVO, are lame.
      carcrazed4life
      • 2 Years Ago
      And here I thought a 2 door coupe version of the Lancer was logical for the Eclipse. I mean you already have a Lancer Evo that would make one hell of an eclipse GSX successor... Then again, WTF do I know.
      Corey
      • 2 Years Ago
      I SO wish they would re-consider, especially given that they really only have the Lancer/Evo, Outlander/Outlander Sport and the i-MiEV (which aren't even that great - sans EVO). By no means was the previous Eclipse a great car, BUT they could have at least played around with the idea of dropping the an EVO based drive/power-train and give the car a wee nip/tuck, if for nothing else than to show that they STILL had a pulse............ Let me start searching for a 91-93 3000GT VR-4..........so that I can remember when Mitsubishi actually made good cars.
      Azazel
      • 2 Years Ago
      Mitsubishi is still around? I figured they had pulled an Isuzu by now.
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