Jay Leno is a big fan of ICON machinery. The comic and TV personality has already featured vehicles like the ICON Bronco and Derelict DeSoto on separate episodes, and now owner Jonathan Ward has stopped by the Big Dog Garage to show off the company's latest creation: The FJ-44. Unlike the company's other efforts, the FJ-44 isn't based on any historical model. Instead, ICON engineered the four-door aluminum bodywork and has it manufactured by a separate supplier. The company's workers powdercoat the body for a little extra durability and plop an LS-series General Motors V8 under the hood with up to 420 horsepower.

If you want one, get ready to shell out $160,000 for the privilege. If we had the cash, we'd have one in the garage in a heartbeat. Leno seems impressed both by the craftsmanship and the vehicle's on-road manners, though the clip below doesn't venture off road. We imagine this creation would do just fine no matter where you pointed the nose. Check it out for yourself.



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    • 1 Second Ago
  • 14 Comments
      Maxximtl
      • 2 Years Ago
      They are going for the nostalgia purchase here. You could build a wrangler that would easily outperform this thing (and have all the modern creature comforts and safety) for well less than half the price. I appreciate what ICON is doing here, but to any serious off-roader, this thing is faux-wheel drive.
      AE86
      • 2 Years Ago
      add to my list of favorite toyotas ever builts
      Ron spins
      • 2 Years Ago
      I enjoy these Jay/Jon videos featuring the Icon creations. Would love to see a short video of Jay in a Real off road adventure with Jon and his wonderful creations. I would also like to see Jay try to "get in" a Icon Cj3b ..barrel of monkeys stuff.
      jack118711
      • 2 Years Ago
      Why is it news every time he gets a new car?
        Letstakeawalk
        • 2 Years Ago
        @jack118711
        Because Jay Leno buys really cool cars that people like us enjoy reading about.
        bleexeo
        • 2 Years Ago
        @jack118711
        Leno doesn't really 'get' these cars for himself but rather many of them are just brought by his garage to show them off to enthusiasts like us. If you don't like cars and trucks we invite you do spend more time on the Justin Bieber Twitter site which is probably much more to your liking.
      Jonathan Wayne
      • 2 Years Ago
      There is a guy in my town with an ICON, I had no idea he spent that much for that thing, it really does not look that special. Wow, that was a dumb purchase.
        SAAj
        • 2 Years Ago
        @Jonathan Wayne
        ICONs and similar machines are for resto-modders who are frustrated with making compromises when rebuilding classics and have the money to go all-out. It's a niche market to be sure, but if you've got that kind of cash and you want a new old truck, there are worse ways to spend your money. Consider the alternatives: buy a new vehicle (which means a Wrangler or FJ) or resto-mod an old machine (which means you're at the mercy a million different factors beyond your control that will compromise the ownership experience and probably cost you more than you'd spend on an ICON for a similar level of quality).
        Ron spins
        • 2 Years Ago
        @Jonathan Wayne
        OK Jonathon Wayne try to buy a new 1971 Land cruiser. I purchased one it was money well spent.
      Malou H
      • 2 Years Ago
      they tried too hard again and they are on a roll with these trucks (with auto bloggers) If they run one more Icon bronco story im checking out all together. Just search they ran it 10 times.
        Arch
        • 2 Years Ago
        @Malou H
        I personally love these articles. If you don't like it then don't read it or just check out now.
      Nickerson
      • 2 Years Ago
      Jay is such a jackass. Icon is incredible though. Wish they would trade me one for my 4runner.
      dss10
      • 2 Years Ago
      I'm sorry but Icons are so stupid expensive that I only hedge fund managers will be the ones clicking the CNC machined seat belt buckles. They went out of their way to be sure that the price was just as much of a feature as its off road capabilities....
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