Hyundai is launching a new line of cars exclusive to its Brazilian consumers called the HB (standing for "Hyundai Brasil"). After revealing the HB20 hatchback back in September, the new Hyundai HB20X made its official debut at the São Paulo Motor Show. This new Hyundai features a beefed-up exterior and more ground clearance, and it comes at the same time that Honda's similar Fit Twist was also unveiled.

Looking like a jacked-up version of a US-spec Elantra GT, the HB20X has more of a soft-roader appearance than the base HB20 thanks to its taller ride height, tinted headlights and taillights, black plastic trim around the lower edge of the car and rear fascia, black decal on the side doors and the roof rack. The HB20X on display in São Paulo also gets a flashier interior with blue contrast stitching on steering wheel and seats, sport pedals and chrome accents, although Hyundai says some of these features "may change slightly" once the car leaves the show floor.

Unfortunately, as many comparisons as we'd love to draw for this car to the Suzuki SX4 or Subaru XV Crosstrek, it does not appear that the HB20X is available with all-wheel drive. Power comes from Hyundai's 128-horsepower, 1.6-liter Gamma I4.

A sedan version of the HB will also join the lineup when it goes on sale next year, and all HB models will be produced in Hyundai's new Brazilian assembly plant in Piracicaba.

Scroll down to read about all the details in Hyundai's press release.
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Hyundai Reveals New Crossover HB20X At 2012 Sao Paulo Motor Show

-New crossover is part of Hyundai's Brazil-exclusive HB family
-Hyundai to launch sedan version next year
-Hyundai to sell HB models through new, dedicated dealerships

Oct. 22, 2012 - Hyundai Motor Brasil (HMB), a wholly-owned subsidiary of Hyundai Motor Company, today unveiled its latest Brazil-exclusive model, HB20X, at the Sao Paulo International Motor Show, accelerating the company's commitment in one of the world's fastest-growing auto markets.

The crossover vehicle, which will officially launch early next year, is part of Hyundai's exclusive family of cars for Brazil, badged under the name `HB,' which stands for Hyundai Brasil. Just last month, Hyundai launched the first member of its HB family, a hatchback version called HB20. A sedan version is scheduled to debut in the first quarter next year.

"Hyundai invested years of research to identify the top values of Brazilian consumers and what standards they set when choosing new vehicles," Hyundai Motor's Vice Chairman Euisun Chung said during a speech at the motor show. "We are confident that the HB family will not only meet, but exceed Brazilian consumers' expectations with its outstanding design, finish and flexible fuel support."

"Furthermore, with our new plant, Hyundai's ultimate goal is to become a true partner of
Brazil, a country that is dynamically emerging as a major force in the world's economy," Vice Chairman Chung said. "We aim to be a company that contributes strongly to Brazil's industrial, economic and social competitiveness."

All HB models will be produced at Hyundai Motor's new plant in Piracicaba, Sao Paulo state and sold through a dedicated dealer network.

HB20X

The crossover version, which is based on the HB20 hatchback, features unique details in its design and performance that meet the demands of customers that have a more active lifestyle outdoors.

The front has a totally redesigned bumper with a hexagonal grille that reflects Hyundai's new family look for SUVs and latest design philosophy, Fluidic Sculpture.

The headlights have an eye-catching finish with black bezel and chrome details, giving off a sporty and sophisticated image, while the fog lamps were redesigned to give a stronger impression. The side of the HB20X keeps the original waistline from HB20, which encompassed a robust and fluidic design.

The novelties are the side black molding that wraps the whole body and its ground clearance, valuable features for more visibility and control on bad road conditions. The roof bars offer more flexibility for carrying extra weekend luggage, while the 15-inch dark gray alloy wheels complete the sporty image of this vehicle.

The rear of the HB20X also has a redesigned bumper, with black moldings. The stylish rear lamps, already seen on the HB20, immediately capture one's attention.

Inside, the HB20X features the same high quality interior of the HB20, adding exclusive items such as sports pedals, chrome finishing for door handles and air conditioning controls, as well as blue double stitches for the steering wheel and seats.*
(* Some features applied to the HB20X displayed at the Sao Paulo Motor Show are exclusive and may change slightly in the production versions)

HB20X will offer Hyundai's GAMMA 1.6 16V FLEX with 128hp engine featuring a Continuous Variable Vavle Timing and aluminum block, the most powerful in the category. Customers can choose between manual or automatic transmissions.


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    • 1 Second Ago
  • 12 Comments
      Jason Golden
      • 2 Years Ago
      Dramatic, wild styling dominates Hyundai showrooms as it is. This funky little critter could find a spot here in the US. It's got character...yet it's NOT my type of ride. If it could arrive here without excessive investment, dealers would probably welcome them with open arms.
      MacProMan
      • 2 Years Ago
      grotesque
      Ducman69
      • 2 Years Ago
      I am starting to understand that "In Brazil" is apparently code for "ugly as sin".
      thedriveatfive
      • 2 Years Ago
      something is off with the proportions....
        Kwijiboz
        • 2 Years Ago
        @thedriveatfive
        Hmmm....someone at Hyundai PR is paying multiple visits to this thread. Anything negative has earned around 11-12 down votes, yet there's minimal traffic. I see you! ; p
      Kwijiboz
      • 2 Years Ago
      Those creases, angles, swage lines....busier than a bricklayer in Baghdad!
      JR
      • 2 Years Ago
      Pontiac is history,they should see if Aztek is available.
      aidanlax9
      • 2 Years Ago
      The elantra GT architecture calls for a 3rd side window behind the rear passengers windows. This more closely resembles their accent, or as referred to internationally as the i20.. would make more sense. It would have a shorter wheelbase and would be like the high riding fit, polo and fiesta. Not surprising that it's only fwd.