• Report
  • Oct 22nd 2012 at 11:35AM
  • 9
Nissan Serena
  • Nissan Serena
  • Nissan Serena unveiling
  • Nissan Serena
  • Nissan Serena unveiling
  • Nissan Serena
  • Nissan Serena unveiling
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena interior
  • Nissan Serena
  • Nissan Serena interior
  • Nissan Serena
  • Nissan Serena interior
  • Nissan Serena
  • Nissan Serena interior
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena easy-clean interior
  • Nissan Serena
  • Nissan Serena rear hatch open
  • Nissan Serena
  • Nissan Serena rear hatch open full
  • Nissan Serena
  • Nissan Serena third row fold up seat
  • Nissan Serena
  • Nissan Serena roof
  • Nissan Serena
  • Nissan Serena roof
  • Nissan Serena
  • Nissan Serena rear storage
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
  • Nissan Serena
Nissan sells more pure electric vehicles (EVs) than any other automaker, but the EV market remains tiny. The hybrid market, while also just a small percentage of new vehicles sold, is bigger – and it's a segment where Nissan hasn't really been playing. The Altima Hybrid, for example, was killed off last year. No one really misses it, though, because Nissan is now able to get nearly equivalent fuel efficiency ratings without a battery. There are signs that Nissan is ready to change its tune on gas-electric hybrids, though, and it starts with Infiniti.

Automotive News reports that a new Nissan-designed front-wheel-drive hybrid powertrain will likely be introduced in the Infiniti JX three-row crossover "or a similar class vehicle." Then there will be an average of one new hybrid model each year, with a plug-in version of the JX/CUV in 2015. In this way, Nissan's EV advantage could pay dividends as global fuel economy requirements continue to increase. And that's the way that Nissan will have to spin this re-entry into the hybrid market, since CEO Carlos Ghosn said in 2009 that Nissan was, "not intending to play a leadership role in hybrids. One company already assumed leadership in the technology. We want leadership on EVs."

In Japan, Nissan recently introduced the Serena S Hybrid (shown above), which uses the company's less-powerful "smart and simple" hybrid powertrain. The Serena is Japan's best-selling minivan and the new gas-electric version gets around 36 miles per gallon (on Japan's lenient test cycle). That's about a 10-percent improvement over the non-hybrid model, AN reports, and a Nissan exec tells the industry paper that the company's target is to get up to a 30-percent improvement whenever a model receives its new hybrid powertrain.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 9 Comments
      Drakkon
      • 2 Years Ago
      Does the Porsche 918 get better mileage?
      • 2 Years Ago
      Nissan has definitely been taking major strides in green automotive energy. As a definite powerhouse in the auto industry, Nissan is leading by example by not only giving us these great hybrid vehicles, but different forms of energy. As a part of Penn State's Advanced Vehicle Team, we are participating in EcoCAR, a north american engineering competition between 15 universities, it is impressive to see Nissan so engaged in the green energy movement. I am definitely interested in learning more!
        Giza Plateau
        • 2 Years Ago
        If you want to grow as an engineer you should probably realize that EcoCar is a sham. It's GM greenwashing their inefficient vehicles and indoctrinating impressionable young minds. First year they gave you an SUV, now a Malibu. Neither of those can be the basis for an eco car of course. Ask them for an EV1 or find one and make a replica that's even better. That could be an eco car, not a GM SUV.
          bhtooefr
          • 2 Years Ago
          @Giza Plateau
          Looks like EcoCAR 2 is a powertrain competition... designing an efficient powertrain in a spec car is a useful challenge, because it provides a fair way to compare the powertrains. Similarly, designing an efficient car around a spec powertrain is a useful challenge. Yes, designing an efficient car and an efficient powertrain is best, but if the goal is to specifically find good powertrain engineers, you actually want the car to be spec, so they can't hide a lack of powertrain skill in better aero.
      Giza Plateau
      • 2 Years Ago
      Where are the exciting eco cars? I'm not feeling the momentum.
      Drakkon
      • 2 Years Ago
      If you take an already ugly Quest 'mini'van and put it in the trash compactor in Star Wars....
      chanonissan
      • 2 Years Ago
      The FF hybrid is different from the current one in the serena. The ff hybrid is not a mild one althought it will also shut down the engine when powered by motor only and restart engine when addition power is needed.The serena uses a very mild simple hybrid system that have two batteries and no motor, which one battery is an aux, what nissan did was made the altenator larger, can store power from regeneration from brakes, charge the aux battery, when the engine would shut of in traffic or when there is no speed and the gas pedal depress and your feet is on the brake, the engine will restart by the aux battery will power the altenator ( acting as a motor) hence spin the engine restart when the gas pedal is press. vola fuel efficiency. That is why I am upset with nissan this tech could be use on any vehicle, it is simple and it is not expensive.
      chanonissan
      • 2 Years Ago
      oh I should state that the nissan new hybrid is called FF hybrid, which is in house.
      Drakkon
      • 2 Years Ago
      Does the Nissan van have exhaust pipe through the roof like a set of anti-aircraft guns.
    Share This Photo X