The Sao Paulo Auto Show is in full swing, and General Motors has chosen the event to showcase the manufacturer's newest subcompact, the Onix. Penned specifically for the Brazilian market, the little creation rides on the same platform as the Chevrolet Sonic and Buick Encore. Buyers can look forward to sinking their teeth into a 1.4-liter, four-cylinder engine mated to a six-speed automatic transmission as well as a MyLink infotainment system.

GM is on a war path to expand its B-segment offerings in South America, and the Onix is the latest fruit of those efforts. The manufacturer has shoveled $5 billion into Brazil since 2008, according to CEO Dan Akerson, and the Onix was entirely engineered and designed in the country. Brazil is the third largest market for GM products outside of the US and China.


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  • 23 Comments
      Alex Ellsworth
      • 2 Years Ago
      I don't get the point - why go to the expense of designing and engineering this? GM has done just fine by selling decontented older versions of European (Corsa) or Korean (Aveo) product in Latin America, and I don't see that this is any more appealing. As far as I can tell, the other products Chevrolet Brazil has come up with so far haven't done that well: the horrendous-looking Chevrolet Agile launched with great fanfare in 2009 is only available in Argentina and Brazil (not in any other major Latin American countries, anyway). Doesn't seem to have taken Argentina by storm, though maybe Brazilians feel differently. And now this one? Why?
        KelperFoxWolf
        • 2 Years Ago
        @Alex Ellsworth
        Done fine? At the expense of killing buyers? Selling cars that lack ABS and airbags like the Opel Corsa B? What kind of weed are you smoking?! Sure this is the wrong decision, instead, they should bring the Opels right here (I live in Argentina), or more "global" Daewoo-sourced stuff like the entire Aveo range, the Tosca, the Cruze Wagon, etc., but with same levels of equipment as in other countries. If they can't sell the damn stuff elsewhere because of the crisis, then sell them over here, because anyone would be dumb enough to buy the cars anyway, as over here all everyone seems to care about is brand image rather than anything else (but yet that does not justify why Chevrolet keeps nailing us the damn Corsa from 1994!) But saying that selling decontented Euro or Korean stuff is great is the kind of bollocks only ignorants that don't live in Mercosur and want to see them ****** would say.
        Alex Ellsworth
        • 2 Years Ago
        @Alex Ellsworth
        Ok, KelperFoxWolf, the truth is that I'm a Europhile and would rather see the streets of Latin America full of old European products (which at least used to be nice) rather than new stuff like this (which just screams "developing country"). The Agile and Onix just have cheap written all over them. I'd rather have an Opel Corsa B with airbags and pretend I'm in Europe in 1994.
        Snark
        • 2 Years Ago
        @Alex Ellsworth
        The long answer is above. The short answer is that Brazil's car market is larger, healthier, and growing faster than that of any European country and so merits more than leftovers. And yes, the Agile is all over Brazil.
      jmm
      • 2 Years Ago
      So why this and Sonic? Sounds like the old GM to me.
        Vergenbuurg
        • 2 Years Ago
        @jmm
        It is sometimes beneficial (and profitable) to design and build two-vehicles in the same broad vehicle class to suit two different markets. MANY manufacturers have multiple completely different subcompacts that are sold in different places around the world to suit local markets.
        • 2 Years Ago
        @jmm
        [blocked]
        Snark
        • 2 Years Ago
        @jmm
        Also, you don't bitch about the Gol and the Polo, or the Bravo and the Linea, do you?
        Snark
        • 2 Years Ago
        @jmm
        Cost. Purchase prices are higher in Brazil, due to taxes and fees and so forth, so cars have to be pretty cost-controlled. The Sonic would be a very expensive car in Brazil - a general rule of thumb is that you tack on 30% and convert to reais. A $12k car is going to be more affordable than a $15k one.
      IBx27
      • 2 Years Ago
      And this wears a GMDesign plate? Looks like it's time to fire the whole staff.
      Drakkon
      • 2 Years Ago
      It's a car-utili-vehi-mobile.
        Snark
        • 2 Years Ago
        @Drakkon
        Or, what the rest of the world - with indifferent road maintenance, heinous potholes, and frequent hazards - just calls a car. Ground clearance is valuable there.
      Marcelo Eu
      • 2 Years Ago
      God, this thing is hideous!!! Since i live in Sao Paulo I'll have a chance to see its ugliness live
        • 2 Years Ago
        @Marcelo Eu
        [blocked]
      Felipe Politano
      • 2 Years Ago
      Just remember this is two 'ladders' down the Sonic in the market. I mean, the Sonic is US$24,000 up, while the Onix will sell from US$15,000 to US$20,000. There's also the Agile in between, and the Celta for the sub-15,000 bracket. These are very very humble machines.
      Archknight
      • 2 Years Ago
      I guess I'm one of few here that actually like the design of this, although maybe alter it a bit more for the American market and get rid of the Chevy Sonic. It looks more like a smaller hatchback version of the Chevy Cruze. Since Chevy would love to compete directly against the Scion brand, why not bring this over and amp it up? I drove a Sonic and it was just fine but I couldn't get past the look of it, for some reason it didn't feel finished.
      • 2 Years Ago
      [blocked]
      PE
      • 2 Years Ago
      Looks like it could be a modern Dodge Caliber (or retro)
      Archknight
      • 2 Years Ago
      They could introduce it as a model that sits between the Cruze and Sonic in size and price. Maybe something that competes directly with hot hatches like the GTI and Focus ST, since they lack in that department.
      • 2 Years Ago
      [blocked]
      • 2 Years Ago
      [blocked]
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