Small cars are going to be well represented at the 2012 SEMA Show from numerous automakers, but Chevrolet just released eight Vegas-bound concepts that we'll be able to see next week. While the Cruze, Sonic and Spark have all helped bolster Chevy's small-car cred, the Malibu has helped the automaker compete in the family-friendly midsize class, and now the Bowtie brand is looking to show some of the customization potential for all of these popular cars.

Perhaps one of the most eye-catching concepts that Chevy has teased so far, the Malibu Turbo Performance Concept might focus more on styling than power, but it still shows how cool the new Malibu can look. Some of the concept's features include a sporty-looking body kit, clear-lensed LED taillights, rear spoiler and a stunning set of 20-inch wheels. Although it keeps the same 259-horsepower turbo engine under the hood, it does add a few bits that could help the car's performance with upgraded suspension and brakes and a cold-air intake system.

Taking this Malibu Concept's aggressive styling and scaling it down quite a bit, the Spark Sinister concept also shows how far the car's design can be taken. Once you get past the car's color scheme and excessive use of Chevy bowties, the Spark Sinister still has a nasty look to it with its sporty front fascia, 18-inch wheels, funky side sill add-ons and a massive rear wing. Chevy will also have a couple other Sparks on display such as "The Color Run" Spark which is the official pace car of The Color Run (a unique 5K where participants get covered in various colors after each kilometer) and the "Pink Out" Spark Cancer Awareness Concept bringing more attention to the fight against breast cancer.

Chevy will also have the Cruze Upscale at SEMA which will focus on an interior decked-out in leather but will also have some performance enhancements such as the adjustable coil-over suspension and upgraded brakes. Even the Sonic will get into the SEMA frenzy with a few different Z-Spec concepts to show just how far this small car can be tricked out.

Not to be left out, Chevy will also be unveiling concept versions of the rest of its car lineup including the Camaro, Corvette and the new 2014 Impala. The Impala concept is simply a flashier version of the production car that goes on sale early next year with a red paint job, 20-inch wheels and black ice chrome accents on the inside; Chevy is keeping the Camaro and Corvette SEMA concepts a secret until the show.
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Chevrolet's Small Car Momentum Drives SEMA Concepts
Preview highlights performance-inspired Sonics, Sparks and Cruze


2012-10-19

DETROIT – Chevrolet's small cars are racking up big sales in 2012 and the bowtie brand will explore their wilder sides at the SEMA Show this year with a stable of stylized Spark, Sonic and Cruze concepts. The cars demonstrate the possibilities for customers who want a more personalized driving experience.

Chevrolet previewed the concept vehicles ahead of the Oct. 30 opening of the SEMA Show, the annual automotive aftermarket extravaganza of styling and performance, along with the multihued "The Color Run" Spark and "Pink Out" Spark – a car for a cause.

"With Chevy's new small cars attracting young buyers with a taste for customization, Spark, Sonic and Cruze are the perfect canvasses to express their personalities," said Chris Perry, vice president of Chevrolet marketing. "The content, colors and performance of each concept is being evaluated for possible production as Chevrolet continues to seek new ways to give customers more choices."

Chevy small car sales were up 97 percent in September. Sonic recorded 7,525 sales for the month, with sales of nearly 65,000 year to date through September. Spark, which went on sale earlier this year in 18 U.S. markets, recorded 2,223 sales in September. The Cruze compact sedan is one of the country's best-selling cars, with more than 180,000 sales through nine months of 2012. That includes 25,787 sales in September.

"The momentum with these small cars continues to build, as more customers discover their fun-to-drive spirits and high-value content, including great infotainment options – such as Sonic and Spark's MyLink features," said Perry.

The small-car concept vehicles demonstrate a range of performance-based styling expressions, including the first application of Chevrolet's Z-Spec treatment for Spark with family traits, such as the mesh grille inserts and graphic accents. The Z-Spec concept demonstrates a cohesive design with a family of factory-engineered accessories and the best of the aftermarket under a single theme.

Z-Spec parts could be purchased individually to suit customer tastes and budgets. They're designed for purchase and installation through Chevrolet dealerships with the option of installation at purchase and cost being rolled into the customer's monthly payments. Z-Spec concepts could spawn limited-edition production models from Chevrolet.

This year's Chevy small car SEMA vehicles include:

Cruze Upscale concept

The Cruze Upscale concept moves the compact sedan up a few rungs on the luxury ladder with a Burnished Brandy Metallic exterior and unique exterior appointments. Inside is a brown leather-trimmed interior. Features include:

-Unique ground effects package with rocker and fascia extensions
-Black Ice bright-accented exterior trim
-Tinted headlamp and fog lamp lenses
-Dark-tinted windows
-Custom 19x8.5-inch aluminum wheels finished in Black Ice
-225/40ZR19 Bridgestone Potenza S-04 tires
-Seats trimmed in Loft Brown leather
-Loft Brown and DK Atmosphere leather-wrapped steering wheel
-Yellow accent stitching on the seats and steering wheel
-Dark Liquid Palladium high-gloss interior trim plates
-Door panels and instrument panel with Loft Brown and DK Atmosphere leather wraps and DK -Atmosphere paint
-Adjustable coil-over suspension kit
-Four-piston front brake calipers with two-piece vented and drilled rotors
-Two-piston rear brake calipers with vented and drilled rotors.

Sonic Z-Spec 1 concept

This performance-oriented vision of the Sonic sedan blends the Z-Spec aesthetic with a more capable driving experience, including a power-enhancing exhaust system and upgraded brakes. The capability is matched with a custom Synergy Green exterior. Details include:

Chevrolet licensed accessories Borla exhaust system
Lowered ride height, with Chevrolet Performance concept suspension kit, including lowering sprints and performance dampers
Chevrolet Performance concept brake kit, featuring four-piston front disc brake calipers with 16-inch rotors
Eighteen-inch split-spoke wheel design with Synergy Green insert
Sonic RS rear spoiler in Ashen Grey
Ashen Grey Metallic Z-Spec stripe and logos
Chevrolet Accessories ground effects kit
Mesh-style upper and lower grilles in Piano Black with Ashen Grey surrounds
Chevrolet Accessories stainless steel pedals
Chevrolet Accessories stainless steel sill plates
Jet Black and Titanium interior with Chevrolet Accessories stainless steel pedal covers and sill plates
Chevrolet MyLink color touch screen
Chevrolet licensed accessories Sub and Amp Kit, with KICKER 200-watt DSP amp and 200-watt powered subwoofer.

Sonic Z-Spec 2.5 concept

A tuner-inspired concept with the performance to back up its aggressive stance, the Sonic Z-Spec 2.5 sedan shows what's attainable with Chevrolet Performance and GM Accessories parts, along with select aftermarket components and a dash of color. Highlights include:

-Abalone White Tricoat exterior color with Z-Spec graphics
-Unique ground effects package and lower fascia extensions
-Chevrolet Accessories rear spoiler
-Galvano Silver accents on the grille surround, fog lamp bezels door trim and wheels
-Tinted headlamps and fog lamps
-Concept 18x7.5-inch wheels in Galvano Silver with Signal Red edges
-Jet Black leather-trimmed interior with Orange Crust leather inserts and orange accent stitching
-Orange anodized and Piano Black interior trim plates
-Jet Black Leather-, Jet Black Suede- and Orange Suede-wrapped door panels and instrument panel with Orange accent stitching
-Jet Black perforated leather-wrapped steering wheel
-Chevrolet Accessories stainless steel pedal covers
-Chevrolet MyLInk color touch screen
-Chevrolet licensed accessories Sub and Amp Kit, with KICKER 200-watt DSP amp and 200-watt powered subwoofer
-Lowered ride height, with Chevrolet Performance concept suspension kit, including lowering sprints and performance dampers
-Chevrolet Performance concept brake kit, featuring four-piston front disc brake calipers with 16-inch rotors
-Chevrolet Performance concept single-piston rear brake calipers with Sonic RS rotors
-Chevrolet Performance concept cold-air intake kit
-Chevrolet licensed accessories Borla exhaust system.

Spark Z-Spec concept

The Spark Z-Spec demonstrates a cohesive and branded package of enhancements drawn from accessories already available through Chevrolet dealers – giving the cheeky Spark a definite attitude. The Salsa Red concept is distinguished from production models with:

-Chevrolet Accessories ground effects kit (body color)
-Chevrolet Accessories Z-spec grille with Carbon Flash-painted surround
-Grille surrounds, headlamp housings, fog lamp bezels, belt moldings and rear diffuser painted Dark Argent
-Z-Spec body graphics in matte black
-Chevrolet Performance licensed front lowering coil-over springs and rear adjustable springs
-Concept 15x6-inch split-spoke wheels in Dark Argent with Salsa Red inserts and tire stripes
-Lowered ride height
-Seats trimmed with Salsa Red inserts
-Front door and instrument panel inserts in Salsa Red
-Chevrolet Accessories stainless steel pedal covers and sill plates
-Chevrolet MyLInk color touch screen.

Spark Sinister concept

The aggressive-looking Spark Sinister concept blends rally-inspired exterior cues with a black appearance for a night-racing aesthetic that looks at home in the shadows of a city's industrial district. Its content includes:

-Dramatic body work with bold rocker fairings, a rear diffuser with dual exhaust outlets, rear wing spoiler and a front fascia with large air intakes
-Prominent fender flares to cover large, 18x6-inch split-spoke wheels – in Bahia Red – and low-profile performance tires: 205/40ZR18 (front) and 225/40ZR18 (rear)
-Lowered ride height
-Carbon Flash Metallic exterior with Bahia Red accents and matte-black graphics.

'The Color Run' Spark

Chevrolet Spark is the official pace car of The Color Run – a popular, nationwide series of urban 5K races in which thousands of participants are doused from head to toe in different colors for each kilometer – and it leads the pack in a colorful display of its own. A custom, multihued graphics package gives the Spark a post-race appearance while a Chevrolet Accessories ground effects kit and Z-Spec grille give it a sportier profile. The production 15-inch split spoke wheels are painted white, but don't stay that way once color-dousing participants shower this one-of-a-kind pace car with colored corn starch along the route. Inside, custom seat with The Color Run graphics are featured, along with Chevrolet Accessories stainless steel pedal covers and sill plates.

'Pink Out' Spark Cancer Awareness Concept

Chevrolet takes a stand against breast cancer and supports the American Cancer Society with a Techno Pink Spark that's adorned with pink ribbon graphics. It also wears Chevrolet Accessories ground effects and a Z-spec grille. Inside, pink accent colors – including a pink suede headliner, pillar trim, instrument panel trim and accent piping – round out the cause-inspired theme. More information about American Cancer Society's breast cancer-fighting programs is available at www.cancer.org.

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.
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Chevrolet Performance Takes Many Forms at SEMA Show
Expanded 'Shop Talk' Displays, Malibu Turbo Performance Concept featured


2012-10-21

DETROIT
– From stylized mini cars to drag strip-conquering muscle cars, Chevrolet will show its broadest-ever range of performance and personalization choices at the 2012 SEMA Show. The annual automotive aftermarket extravaganza kicks off Oct. 30.

Last week, Chevrolet previewed a squadron of small-car concepts debuting at the event, while performance-oriented visions of the new Malibu Turbo and the forthcoming 2014 Impala will also be on hand. Chevy's display wouldn't be complete without a few Corvette and Camaro concepts, but their details are being kept under wraps until the show opens.

"At Chevrolet, performance comes in many different forms that appeal to many different customers – and that's exactly what we demonstrate at the SEMA Show," said Chris Perry, vice president of Chevrolet marketing. "We play close attention to the reaction our concepts receive, because the feedback helps determine the viability for producing new accessories and even special-edition production vehicles."

Chevrolet is taking its popular Shop Talk garage experience display to a higher level this year, too. Building on the success of the engine-building demonstrations last year, the new Shop Talk display will offer four "bays" of activities:

Crate Powertrain Systems – Chevrolet Performance's engines, transmissions and controllers are featured, along with a crate powertrain system installed on the open chassis of a 1988 Monte Carlo SS.
Chevrolet Performance Parts and Accessories – Displays of new Camaro ZL1- and 1LE-based upgrade kits, along with exterior and interior enhancements are on hand, with installation demonstrations performed on a Camaro SS throughout the event.
Sonic Personalization Installation – Chevrolet Performance brakes, suspension components and wheels, along with Z-Spec accessories, will be demonstrated with live installation sessions on an Inferno Orange Metallic Sonic.
Build Your Own Crate Engine – The assembly procedures for a supercharged LS9 crate engine will be demonstrated, showing the steps customers take when they purchase the Build Your Own Crate Engine option with an LS7 or LS9 engine from Chevrolet Performance.

"Chevrolet Performance is the direct line from the factory for performance and personalization parts and the SEMA Show gives us the chance to show everything our engineers have been working on," said Jim Campbell, GM U.S. vice president of Performance Vehicles and Motorsports. "From Sonic to Cruze, to Camaro, Corvette and Silverado, we offer more parts and accessories than anyone in the aftermarket."

Chevrolet Performance's range includes E-Rod emissions-compliant crate engines, which have received Executive Order numbers from California Air Resources Board – making them legal for installation in more than 20 million pre-1996 vehicles in California.

Malibu Turbo Performance Concept

With its new 2.0L turbocharged engine producing 20 pounds of boost – to generate 259 horsepower – the 2013 Malibu Turbo can sprint from 0 to 60 mph in 6.3 seconds and reach a top speed of 155 mph. That makes it the fastest Malibu ever from Chevrolet.

Designers and engineers gave the Malibu Turbo Performance Concept an aggressive edge, with a blend of high-performance and upscale appointments inside and out, wrapping them in Berlin Blue Tricoat exterior paint and a Jet Black/Navy Blue interior. It's only a vision of where the Malibu Turbo production model could go, but those designers and engineers will be listening to the reaction it elicits in Vegas. The concept's unique elements include:

-Ground effects package, including front splitter, rockers and rear diffuser, accented in Heroic Blue
-Custom lower grille and fog lamp grilles
-Black ice-tinted chrome accents
-Blaze Red-painted fog lamp bezels and inner exhaust bezels
-Black-painted mesh grille inserts, fog lamp grilles, window surround moldings and wheel center caps
-Clear tail lamp lenses
-Unique "Turbo" badges
-New 20x8.5-inch aluminum wheels in Night Rider chrome
-Pirelli PZero 255/35ZR20 tires
-RECARO sport seats trimmed in Jet Black leather and Navy Blue suede, with red accent stitching
-Jet Black leather and Navy Blue suede-wrapped flat-bottom steering wheel, door panels and instrument panel
-Navy Blue suede-wrapped shift boot
-Dark Argent and black chrome trim plates.

Complementing the turbocharged powertrain is a Chevrolet Performance concept HiPer Strut front suspension and rear springs, concept six-piston front brake calipers used with two-piece cross-drilled rotors and a concept cold-air intake system to help the force-inducted engine draw cooler, denser air, which can help it make more power.

2014 Impala Concept

The all-new 2014 Impala – Chevrolet's flagship full-size sedan – was redesigned to deliver greater style, refinement and technology. A personalized vision of the new Impala will be shown at the SEMA Show, featuring a red exterior and black leather interior along with Black Ice-tinted chrome accents, refinished exterior trim and refinished 20-inch wheels.

The Impala goes on sale in early 2013 as the 10th generation of one of the industry's most enduring – and popular – nameplates. Production highlights include:

-All-new exterior design with a sleek proportion, sculpted body sides, active grille shutters, standard 18-inch wheels and projector-beam headlamps – high-intensity discharge headlamps and LED daytime running lamps standard on LTZ models
-A choice of one of three powertrains engineered to deliver performance and efficiency
All-new interior with flowing design and integrated center stack that incorporates an available eight-inch touch screen display with Chevrolet MyLink
-Roomier feel with more front and rear legroom and generous storage compartments
Quieter environment with a greater emphasis on comfort – including active noise cancelation with four-cylinder powertrains
-360 degrees of active safety features include 10 standard airbags and OnStar, along with available features such as full-speed-range adaptive cruise control, collision mitigation braking, forward collision alert, lane departure warning, side blind zone alert, rear cross traffic alert, rear camera and rear-park assist.

Impala was America's best-selling full-size sedan in 2011 with sales of more than 171,000, which earned it a place among the year's 10 best-selling cars overall, along with Chevrolet Malibu and Cruze.

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.