• ETC
  • Oct 20, 2012
With 11 variants available, it's easy to think Mini has already covered almost every possible automotive segment it could. Almost. There's still no Mini pickup truck, no Mini cement mixer, no Mini minivan. And, until now, no seafaring Mini.

But hold off on those Mini-themed life jackets, Admiral. This is one Cooper you probably won't see cruising around your local marina. The Mini Convertible boat is a one-off promotional vehicle commissioned by the Mini USA Eastern Region dealer network for their "Motor-Tober Not Normal Sales Event."

"We challenged our regional staff and the dealers in their respective areas to identify 'Not Normal' ways to celebrate this Motor-Tober by engaging the Mini community and demonstrate why it's an exciting brand family to be part of," said Tom Salkowsky, Marketing Manager for Mini USA.

The craft will have its official launch this weekend at the Head of the Charles Regatta in Cambridge, Massachusetts. Fred Schoch, executive director of the race, says the Mini boat will be the first car allowed to float during the race. The craft will be piloted by a member of the regatta's River Control Committee to monitor rowers' safety. Which, we suppose, also makes the Mini boat the regatta's first pace car.

If you're surprised that the Mini boat didn't arrive with a more clever name, just remember: Yachtsman's already taken. For more information on the Mini Convertible boat, check out the press release below.
Show full PR text
MINI CELEBRATES MOTOR-TOBER: MOTORING ON THE CHARLES RIVER MINI CREATES A SEA-WORTHY MINI CONVERTIBLE FOR THE HEAD OF THE CHARLES® REGATTA

Woodcliff Lake, NJ – October 19, 2012... This weekend, attendees at the Head of the Charles Regatta® (HOCR) in Cambridge, Massachusetts will be in for a sight that they weren't expecting... A Chili Red MINI Convertible boat motoring along on the Charles River during the races. The vessel was built as part of the MINI USA's annual Motor-Tober activities, where MINI takes over the month of October to celebrate all that is fun about the brand. This year's program is called the Not Normal Sales Event, and this one-of-a-kind boat was the MINI USA Eastern Region's interpretation of Not Normal.

"We challenged our regional staff and the dealers in their respective areas to identify 'Not Normal' ways to celebrate this Motor-Tober by engaging the MINI community and demonstrate why it's an exciting brand family to be part of," said Tom Salkowsky, Marketing Manager - MINI USA. "The MINI USA Eastern Region has created the perfect example of what the Motor-Tober Not Normal Sales Event is all about with the MINI Convertible boat."

Aside from the rowing competitors, the MINI Convertible boat will be the only vessel on the race course, which is three miles long between the Boston University Boathouse to Christian Herter Park. It is powered by a 6 hp outboard motor, and will be operated by a member of the HOCR River Control Committee to monitor the safety of the rowers. After the HOCR this weekend, the boat will be used at other events, and MINI fans may see it motoring along on the Potomac or Hudson rivers.

"We are pleased and excited to support MINI in this creative activation strategy and look forward working with them this weekend. We have never before allowed a company to float a car on the Charles during racing," said Fred Schoch, executive director of the event.

HOCR racing will take place on Saturday and Sunday (October 20 and 21) from 8 AM to 5 PM. This is the first year that MINI USA is an official sponsor of the HOCR. Since its origin in 1965, the HOCR has welcomed the world's best crew teams to the banks of the Charles River for the ultimate two-day rowing competition. The event attracts over 9,000 athletes from around the world and 300,000 spectators. For additional race information, please visit: http://hocr.org/.

ACI Composites Inc, based in Lancaster, Pennsylvania, built the MINI Convertible boat. To construct the one-of-a-kind vessel, ACI Composites made a mould of a 2004 MINI Hardtop, and then created a fiberglass version of the car. It was mounted to a boat hull, and then accessorized with authentic MINI parts, including headlights, taillights, grille, steering wheel, badges, wheels and tires.

The MINI Convertible boat can be seen all weekend on the race course.


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    • 1 Second Ago
  • 13 Comments
      Jesus!
      • 2 Years Ago
      Mini is getting waaay too desperate.
      amac
      • 2 Years Ago
      What next? Kitchen appliances?
      Timothy Neal Templet
      • 2 Years Ago
      As a current owner of a Mini Cooper S, all I have to say is that an automobile, it's not worth a damn. It already leaks oil, transmission fluid and coolant. I sure as hell wouldn't go to sea in it.
        imoore
        • 2 Years Ago
        @Timothy Neal Templet
        Leaking vital fluids, you say? Hey, it's British. Yu get whay you pay for.
          imoore
          • 2 Years Ago
          @imoore
          That's you, not yu. My mistake.
      Davey Hiltz
      • 1 Month Ago

      Interesting that they're going that route. I suppose whatever sells right? I've been wondering when amphibious vehicles will come on the market soon. I think it would be a really good idea where I live (I would love to save in faries)

       http://www.portofanacortes.com/visit/the-marina 

      Lunch
      • 2 Years Ago
      Mini has lost its way by drifting from its core. Maybe they should spend time and money improving the quality and ergonomics of their cars instead.
      thehunter324
      • 2 Years Ago
      And I almost made the boat from our crew that is racing in Boston...
      budwsr25
      • 2 Years Ago
      Have people forgotten about the mini snowmobile? That was a work or art.
      imoore
      • 2 Years Ago
      "There's still no Mini pickup truck, no Mini cement mixer, no Mini minivan." The pickup and the minivan shuld be here shortly. But I think the cement mixer won't appear until the crane, the tractor and the mini-bus hit the market first. And don't forget the Mini semi and the Mimi tank.
      Drakkon
      • 2 Years Ago
      Gibbs has nothing to worry about.
      Rukh
      • 2 Years Ago
      Assuming the boat is 1:1 scale, those photos show just how large the MINI really is.
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