Small seems to be the big new trend among automakers, and Mazda is trying to decide if it wants a piece of the potentially huge tiny-car pie.

The Mazda1 would slot beneath the company's B-segment Mazda2, says Mazda's GM of global sales and marketing, Yasuhiro Aoyama, and could might be ready for sale toward the end of this decade.

Aoyama was interviewed by GoAuto at this week's Australian International Motor Show in Sydney.

Rumors indicate Mazda could go one of two ways with the little car. It could either shoot for low cost and compete with cars like the Tata Nano or Mazda could instead take on Volkswagen's Up at a higher price point. Aoyama admits the company will eventually have to address the city car market to meet new European emissions regulations.

A Nano competitor would give Mazda a low-cost presence in the ever-growing southeast Asia market.

Either plan would be easier to implement with a partner or government incentives, and Mazda has several options there. Mazda1 production costs could be lowered by building the car in a country with lower labor rates – Indonesia perhaps. Or Mazda could leverage its long-running relationship with Ford or its newly-formed partnership with FIAT to co-develop a sub-B-class competitor.

With sales of the Mazda2 not exactly huge, chances for a Mazda1 on sale here are, well, tiny.


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    • 1 Second Ago
  • 26 Comments
      jebibudala
      • 2 Years Ago
      I want one! or 1.
      Vergenbuurg
      • 2 Years Ago
      "With sales of the Mazda2 not exactly huge," I did my best, dammit! I can only buy one! :P Everyone who has ever ridden in my car has been incredibly impressed with it. Why hasn't Mazda pushed forward with a bigger advertising campaign? Because its *official* EPA mileage isn't as great as the Fiesta or Elantra? Even with a lead foot I still average 29-30mpg, which is damn good. Sorry, I'm bitter about the 2 going unnoticed and unloved :(
        Xedicon
        • 2 Years Ago
        @Vergenbuurg
        While I didn't buy a 2, I really did look at it when shopping a couple of years ago. I really liked it, and I agree it's gone rather unnoticed. Shame.
      whatever
      • 2 Years Ago
      This article doesn't mention that Mazda will be discontinuing the importing of Mazda 2's after this year to the USA due to poor sales. I had the same "Hulk" green color they always like to display the car in. No Bluetooth or any communication features available. The product planners gave us a cheap version. In Asia this car is loaded and very popular. If they do make a Mazda 1 it will be out a few years before it makes its way to these shores, as we are always the last ones to get anything. :(
      • 2 Years Ago
      [blocked]
        aatbloke1967
        • 2 Years Ago
        Give it up. You're a broken record and what's worse, doing so while pretending to be British.
          GR
          • 2 Years Ago
          @aatbloke1967
          Rick, I don't understand your point. You are discussing GM and Ford's losses in Europe while the article and the discussion is about Mazda and the possibility of a Mazda1 that is clearly intended for the Asian market. Ford does not even have a stake in Mazda anymore so Ford is not even remotely relevant in the development of the Mazda1. And while GM, Ford, and Chrysler may not be doing so hot in Europe, back home in the USA, all 3 are gaining in sales and getting back on track. Their cars are also better than ever. History has repeatedly shown that Americans seem to do their best when we are down, beat up, and have nowhere else to go. That's when we come roaring back.
          • 2 Years Ago
          @aatbloke1967
          [blocked]
          • 2 Years Ago
          @aatbloke1967
          [blocked]
      The Wasp
      • 2 Years Ago
      Seems like a clear choice to me -- cheap is the way to go. There are a whole lot of people around the world for whom price is the first consideration when purchasing/not purchasing a vehicle. Mazda needs to do something because making competitive and, at times, better cars hasn't gotten them the volume and profits the company needs.
      GasMan
      • 2 Years Ago
      Instead of clay models they are just putting a huge goofy smile and four wheels on an ostrich egg.
      • 2 Years Ago
      [blocked]
      Drakkon
      • 2 Years Ago
      Mazda's next sized car will be called the Point Five. Followed by the Point Two Five. Then the Point One Two Five.
      KelperFoxWolf
      • 2 Years Ago
      Mazda could do well with a 1 model, maybe they can redeem themselves from the old Mazda 121 rebadging fiasco (remember the Autozam Revue or the Mazda-badged Ford Fiesta?)
      chromal
      • 2 Years Ago
      Sure, they could sell a stripped down mazda2 as the mazda1, or even a clean sheet pared-down design, but I'm not sure what it would do to further the brand. Overheads are low on entry-level vehicles like that, and I don't think they could support their "zoom zoom" brand identity with it. Which leaves me scratching my head and wondering why they would even bother to pursue it.
      GR
      • 2 Years Ago
      Mazda 1 wouldn't be for Europe or the US. As the article states, it would be to compete better in Asia. Their real competitor that dominates the current market would be Suzuki. Suzuki does poorly in Europe and especially in the US, but dominates some Asian markets with their ultra-compacts. I think the main reason why the Mazda2 sells poorly compared to a similar Fiesta is the looks. The Mazda2 is like an uglier version of the Pikachu Mazda3. In contrast, the Fiesta looks great, even better than the Focus, IMO. The Fiesta is also said to be a nicer, more upscale car than the Mazda2, but the Mazda2 is more fun to drive. Mazda needs to realize that when a car looks like a neon green Pokemon, people don't really care how it drives. Hopefully, a redesign like the one coming for the Mazda3 and Miata will boost Mazda2 sales.
      Drakkon
      • 2 Years Ago
      Mazda's next size car will be called the Point Five.
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