Nissan Juke-R No. 001
  • Nissan Juke-R No. 001
  • Nissan Juke-R No. 001 front 3/4 on track

  • Nissan Juke-R No. 001
  • Nissan Juke-R No. 001 front 3/4

  • Nissan Juke-R No. 001
  • Nissan Juke-R No. 001 front 3/4 driving

  • Nissan Juke-R No. 001
  • Nissan Juke-R No. 001 front 3/4 driving

  • Nissan Juke-R No. 001
  • Nissan Juke-R No. 001 side view driving

  • Nissan Juke-R No. 001
  • Nissan Juke-R No. 001 rear 3/4 driving

  • Nissan Juke-R No. 001
  • Nissan Juke-R No. 001 rear 3/4 on track

  • Nissan Juke-R No. 001
  • Nissan Juke-R No. 001 front

  • Nissan Juke-R No. 001
  • Nissan Juke-R No. 001 interior

  • Nissan Juke-R No. 001
  • Nissan Juke-R No. 001 steering wheel detail

  • Nissan Juke-R No. 001
  • Nissan Juke-R No. 001 production plaque detail

  • Nissan Juke-R No. 001
  • Nissan Juke-R No. 001 seat detail

  • Nissan Juke-R No. 001
  • Nissan Juke-R No. 001 engine

We haven't heard much about the Nissan Juke-R since the hyper-performance crossover was confirmed for production, but with the first example on its way to a very wealthy customer, Nissan has given us a look at Juke-R No. 001. This GT-R in a Juke's skin was originally built as a one-off concept vehicle, and now this white Juke-R is the first of only a "handful" of models that Nissan is planning to build.

As expected, the production version of the souped-up Juke is a bit more powerful than the concept version displayed earlier this year. Using the 3.8-liter twin-turbo V6 from the 2013 GT-R, the Juke-R will be rated at the same 545 horsepower rather than the 480 hp the Juke-R Concept had with the 2012 GT-R mill under the hood. Nissan says this will give the Juke-R a top speed of 170 miles per hour with the ability to accelerate from 0-60 mph in under three seconds.

This is the first time we've seen live images of the Juke-R in white, and the lighter coloring helps show off a few of the changes Nissan made to the exterior design. After announcing that the supercrossover would be built, Nissan looked to its European design team to fine tune the Juke-R's styling. These changes include slight tweaks being made to the front and rear fascias, redesigned side sills and wheels grabbed from the 2013 GT-R.

Nissan did announce the starting price of 400,000 euros (close to $521,000), but for those of us who can't afford this kind of money, the Juke-R will be in a new mobile game called Asphalt 7: Heat available on iPhone and Android devices. Scroll down to see videos of the production Juke-R in action both in the real world and in the virtual world.




Show full PR text

JUKE-R: FROM CONCEPT TO REALITY...TO VIRTUAL REALITY
16/10/12

-First road-going Juke-R ready for delivery
-Gets new look and more power than original Juke-R concept
-Will star alongside Juke NISMO in Gameloft Asphalt 7: Heatmobile game

The first production Juke-R is ready for delivery to its lucky owner - and Nissan's wildest crossover is also making its debut in the virtual world.

Following phenomenal interest, the Juke-R has made the leap from one-off concept to road car. And it has also been digitally recreated and made accessible to millions as it is set to star alongside the Juke NISMO in the new Gameloft Asphalt 7: Heat mobile racing game.

Gameloft, a leading global publisher of digital and social games, has partnered with Nissan to give fans the chance to drive the hottest members of the Juke family on iOS and Android, smartphones and tablets.

Juke-R

The Juke-R story began when it was revealed for the first time as a one-off concept in January 2012 in Dubai. With the modified underpinnings of a GT-R under a muscular, re-sculpted Juke bodyshell, the R was like nothing else. A YouTube sensation, the Juke-R's fan base grew exponentially - more than 5,000,000 views of Juke-R videos have been recorded to date.

And so the story of the production version began. Darren Cox, Brand Director Nissan in Europe, explains: "People loved the Juke-R in Dubai - we were receiving offers for the original concept on the street. We couldn't disappoint such dedicated fans, so with three genuine offers on the table we made the commitment to build a limited run of Juke-Rs."

Design and technical innovations

Work then started to transform the concept into a road car. Built by leading motorsports outfit RML with advice from Nissan Technical Centre Europe (NTC-E), the Juke-R uses the Nissan GT-R supercar's drivetrain and suspension along with an FIA-specification roll-cage.

Thanks to the expertise of NTC-E, the production version is more powerful than the concept, producing 545bhp from its 3.8-litre twin-turbo V6 engine. Thrilling performance is guaranteed, with 0-62mph estimated to take only 3.0 seconds and a maximum speed of 170mph.

In addition to these technical enhancements, Juke-R #001 also has a new look thanks to input from the experts at Nissan Design Europe in Paddington, London.

NDE's Digital Team Manager Darryl Scriven explains: "The Juke-R's bumpers and side sills were redesigned, which is normally a very long process using full size models in clay. However, we managed to condense the development time using full-size viewing on our new 3D-ready projector and power wall, maintaining a fully digital process while providing a true supercar quality finish."

Design refinements include more definition for the front bumper and new carbon trim on the front and rear cooling vents and the rear aero diffuser, displaying the Juke-R's pure performance DNA.

Juke NISMO

Featuring the same performance DNA that runs through Nissan's competition cars, the Juke NISMO will introduce the Nissan Motorsport name to the European range early in 2013. Powered
by a 200PS version of Nissan's 1.6-litre DIG-T petrol engine, the accessible performance model offers enhanced thrills without compromising efficiency.

Dynamic improvements and a superbly-equipped NISMO-trimmed cabin mean that the Juke NISMO will offer added excitement to the driver.

Drive Juke-R and Juke NISMO

Juke-R number #001 is now being delivered with production of #002 well underway. The exact price will depend on the precise specification requested by each buyer, but Juke-R starts from £400,000.

While only a handful of drivers will ever get behind the wheel of the ultra-exclusive flagship Juke, the spirit of driving excitement is far more accessible through the Juke NISMO, which goes on sale across Europe in early 2013 offering enhanced dynamics, performance and design.

Asphalt 7: Heat will be available to download before the end of the year from both Apple Store and Google Play.

Anyone wishing to get a real-life Juke-R in their garage can register an interest in purchasing Nissan's most extreme crossover yet by emailing Juke-R@Nissan.co.uk. For further details on the Juke please visit www.facebook.com/NissanJukeOfficial.


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    • 1 Second Ago
  • 52 Comments
      • 2 Years Ago
      [blocked]
      sloturbo
      • 2 Years Ago
      I wish Nissan would stop goofing off, and build something that most of can afford. An updated 240z around 25-35K to compete with BRZ/ FR-S. It doesn't have to super fast, but make it light, and don't use a CVT, pretty simple formula I think.
        truewhiteboy
        • 2 Years Ago
        @sloturbo
        You mean like the 370Z that they currently offer? Cheaper and you're looking at more of a 240sx...
      Gallandof
      • 2 Years Ago
      damn if only the price was more inline with the GTR and juke. at around 150k it would be much more considerable option. In understand that theres a lot more development and such, but i dont see 500k worth.
      NY EVO X MR GUY
      • 2 Years Ago
      Yes, it's a limited production car,. Yes, it is fast. Would it be my first choice? I cannot say that it would. But i am not knocking anyone's choice if they decide to purchase this rare production car. Personally, i would rather purchase a new gtr and make it an alpha 12.1200 hp sounds more dangerously fun.
      Scooter
      • 2 Years Ago
      Makes sense right? Whats next, a Nissan Versa R? 500hp and should costs around $400,000. Great plan. Maybe the next 2014 maxima can cost $600,000.
        Burabus
        • 2 Years Ago
        @Scooter
        A few extra hundred K doesn't matter to the kind of people who would buy this anyways.
          truewhiteboy
          • 2 Years Ago
          @Burabus
          I question who with the money would buy this. It's certainly an awesome concept and for 1/10th the price I think it would have a following, but it's kinda hard to justify it when it costs more than 5 times an actual GT-R.
        NissanGTR
        • 2 Years Ago
        @Scooter
        How about you stick to building your crappy cars on Pandora.
      Anthony Williams
      • 2 Years Ago
      This car is quite bizarre; an enigma within the automotive industry. I really don't intend to be negative, but what is this cars purpose? What consumer-base does this car appeal to? Teens can't afford it and I'm quite sure most adults wouldn't want to be seen in it. I like the performance bits in the car but who is it competing against?? This car/cuv is confusing.
        Xedicon
        • 2 Years Ago
        @Anthony Williams
        If I had the money I totally would buy one, just because it's so unbelievable that it even exists, and because it's crazy fast, and wild, and just plain bonkers!
          Gubbins
          • 2 Years Ago
          @Xedicon
          Exactly; Anthony Williams is looking for a "consumer base" to whom it should appeal; but with 200 hand-builts going out into the world it's hardly a "base" of anything other than bucks-up buyers who want something completely different. Looking for rationale in a product such as this is absurd, as the car is. If I was stinking rich I'd say sign me up!
          truewhiteboy
          • 2 Years Ago
          @Xedicon
          Xedicon, between the choice of a GT-R and 450K or a Juke R, which would you get?
        Matt
        • 2 Years Ago
        @Anthony Williams
        That's the beauty this car doesn't make sense. It is an enigma, and because of that someone with a ton of money that doesn't want the same Ferrari everyone else has will get this to be different.
          Nemebean
          • 2 Years Ago
          @Matt
          You don't have to speculate about anything. The fact that Nissan is doing a production run (however limited) of a car that wasn't supposed to exist in the first place tells you all you need to know about demand for it.
          Anthony Williams
          • 2 Years Ago
          @Matt
          You can't legitimately speculate that someone with tastes in Ferraries and European exotics has equal or parallel tastes in such an peculiar vehicle.
      miketim1
      • 2 Years Ago
      LOL AT THE PRICE ! OMFGGGG LOLOLOLOLOL they cant be serious. More expensive then the supercar GTR its based on ? Where is the sense in this LOL
        chirowolf
        • 2 Years Ago
        @miketim1
        Agreed.
        LaBaht
        • 2 Years Ago
        @miketim1
        One word, RARE. Those with the $$$ like the rare stuff. Hard to argue with Nissan "building a handful." I imagine it will be embarrassing every time a kid in the backseat of a Juke, next to one of these, points and says "look daddy, that guy downsized from a Pathfinder too!"
      Xedicon
      • 2 Years Ago
      Three things: 1 - You HAVE to respect Nissan for building this, even if you hate it. Seriously the fact that this has come to production is just amazing! 2 - I think the production Juke R looks even better than the prototype! 3 - Whoever has been doing the soundtracks for all the Juke R vids has awesome taste, I really dig the tunes used in damn near every single one!
        ELG
        • 2 Years Ago
        @Xedicon
        not for 500k. no respect there.
      RodRAEG
      • 2 Years Ago
      Nissan never was very good at naming there cars. I dont even no what a juker is. Knowing kids these days its mybe something that our lord god speeks against in the bible.
      • 2 Years Ago
      [blocked]
      Paul
      • 2 Years Ago
      This is why I like Nissan, they'll actually take risks building creations totally outside of the norm. Even if they don't set the world on fire, they still make things interesting.
      2012JKU
      • 2 Years Ago
      Soon Walmart parking lots will have Jukes riced out to look like Juke Rs.
    • Load More Comments
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