According to an Autoblog reader with access to Volvo's internal dealer site, the Swedish automaker has officially notified its dealers that North American production of the C30 will cease in December. It's not exactly a surprise – the C30 disappeared from Volvo's Swedish website months ago and C30 forum users have been discussing the end of the hatch in various markets all summer. This only makes it official that Volvo is pulling the plug on a car that only sold about 4,500 units per year for the six years it was here.

The bulletin notes that while the "C30 successfully achieved its goal to attract new customers to the Volvo brand, pulling a high percentage of customers from brands like Mini, Mazda and Volkswagen," its end is necessitated by the need to develop "high volume products to better sustain our brand health and network viability moving forward," presumably in the U.S. market. Autoblog reached out to Volvo for comment, and they confirmed the news, remarking "...we have made the decision to discontinue C30 production to better position Volvo for the future and the next stages of our model portfolio." (Their full statement is available by scrolling below).

We've been hearing about this transition for years, but frankly, we still don't know what those products might be. The effacing of the C30 leaves the S60, S80, XC60, XC70 and XC90 in the U.S. lineup – the C70 convertible is expected to bow out early next year. From everything we've heard out of Volvo, we're not getting the excellent new V40 or V40 Cross Country, but there have also been rumors of a C90 and an S100 luxury flagship that aren't anything like high volume. We've also heard that company CEO Stefan Jacoby is contemplating a Mini rival, but isn't that what the C30 was supposed to have been?

Perhaps the C30's biggest problem is what it costs to get in one. According to the company's consumer website, there are only two models offered, the base T5 starting at $25,500 and the R-Design at $27,850. The C30s were well equipped, but the Mini Cooper starts at $20,400. For those volume buyers fixated on the bottom line, that stat led to some open minds slamming shut on the C30. The little hatch also could have used a lot more advertising. While we wait for something to take a spot under the S60, the dealer bulletin suggests that the C30 Polestar Limited Edition promised for the U.S. will figure into dealers' final allocations.

Here's hoping that an eventual C30 successor will make a better go of it.
Show full PR text
Volvo PR statement to Autoblog about the C30's future:

"Launched as a model year 2008, the Volvo C30 is a dynamic, fun-to-drive car that helped us connect with enthusiasts and also fulfilled its purpose in supporting Volvo as a luxury brand with performance credentials. Looking ahead, however, we have made the decision to discontinue C30 production to better position Volvo for the future and the next stages of our model portfolio. We encourage C30 fans to consider the new Limited Edition model currently available, of which only 250 specially numbered cars will be built. With a design that pays homage to the vintage 1800ES, we expect both collectors and enthusiasts to embrace it and carry on the C30 legacy."


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  • 40 Comments
      CarCrazy24
      • 2 Years Ago
      Here's my problems with Volvo. 1. Volvo just didn't give the C30 the price or engines it deserved. 2.In Europe they sell the C30 and all its cars with diesels, which would really separate them from the other cars in its class. 30-40+ mpg across the board would bring some fresh customers in. 3. The V40 should be sold here, there's simply no excuse for that. It's gorgeous and gets great fuel economy 4. In addition, what has happened to all the wagons? The old and outdated XC70 won't sell in large numbers because of its high price. 5. The XC90 is way overdue for a remodel. It's way overdue, needs a new powertrain, diesel would be smart.
        British_Rover
        • 2 Years Ago
        @CarCrazy24
        1. Agreed with number one Volvo should have offered lower content lower hp engines to drive down cost. 2. Volvo cannot sell those diesels in the US because they will not meet US emissions. They got no help from ford to figure out small passenger car diesels as that was not part of Ford's plan. They might be able to figure something out in the future but it will be very expensive. 3. Agreed everyone I know tells Volvo this constantly. 4. The XC70 was the best seller till the XC60 came out and it is only four years old plus it just had a refresh on the inside. It is not even that expensive when you compare it to other Euro wagons. Go find a E-Class wagon or a BMW wagon for under $40,000. 5. In the divorce from Ford Volvo could get the new S60 that is out now or a future new XC90 but they could not get both. Since Volvo was without a midsized car at the time they wisely chose the new S60 and pushed off the XC90 redesign another three to four years.
      Spankie82
      • 2 Years Ago
      Currently own a 2012 with the polestar upgrade. At 251hp with the 6-speed, it pulls like hell. It was more powerful than the GTI (my butt dyno said so when I tested both of them), nicer inside, quieter, and above all, MORE UNIQUE. I can't tell you how many complements I've gotten.
      willr
      • 2 Years Ago
      Honestly I saw this coming and I still bought one a few months ago. They are a unique car and it speaks to me - that is what should compel someone to buy a car rather than buying some box on wheels. First thing I thought was well at least I won't see many others on the road - I like the fact that my car isn't a dime a dozen. Yes it drinks fuel like a larger car and maybe it doesn't have all the power in the world (at least from the factory) but it is a car that will be remembered for a while (hopefully..) and a car that owners have enjoyed. That makes it a success in my book.
      zanarditypes
      • 2 Years Ago
      Some will say the problem is cost, some will say it's fuel economy, and some will say it's power - and the truth is it's all of them. The C30 is a unique car - and personally I think they're great - but as a package it doesn't compete well with ANY of its competitors. You have to really be a loyalist to fork the money over for a C30.
      foxtrot685
      • 2 Years Ago
      I feel Volvo's descision to not ship the V40 is the same reason it cancelled the S40 and V50. It will be too expensive and people wont buy it. BUT... the S40 and V50 didn't have any real competitors as it was an entry-level premium compact car in the US. Well, now we have the Buick Verano, the Acura ILX, and many brands looking to make more entry-level premuim compacts (BMW and MB for example.) The Buick and the Acura are doing quite well so I feel if Volvo could price the V40 correctly (and not overcharge for its option packages... hint hint!) it stands a chance. READ: Keep it as far south of $27,000 for a base model as possible, not too far north of $33,000 very well equipped, and it could quite possibly work well!
      British_Rover
      • 2 Years Ago
      Hey all the tips I have sent in over the years and I think this is only the first or second that has actually gotten published with credit. Thanks. The C30 got poor fuel mileage because it was heavy and Volvos in general do not get such great mileage. It was heavy because it was based off the S40/V50, even shares the same wheelbase, which should have made it cheaper by spreading out costs but did not. It wasn't cheaper because that platform is fairly old and Sweden is a high cost area to build a car. Volvo needs a dedicated true small car platform in order to build a car that will get good mileage, be priced right and be competitive. First they need a new XC90 though so they can afford to design that new small car platform.
        kevsflanagan
        • 2 Years Ago
        @British_Rover
        I thought the C30 shared the same platform as the Focus/Mazda3?? Either way it is a fun car to drive shame they are ending it.
          British_Rover
          • 2 Years Ago
          @kevsflanagan
          It does share the platform with the old euro focus/current US Focus/Mazda 3 which is also the S40/V50. Either way that platform is getting old and expensive to build. Unless you are making it in Mexico like Ford is.
      Proghog
      • 2 Years Ago
      Give me V40 R-Design or give me death.
      JF GeSchmidtt
      • 2 Years Ago
      I am sorry to see the C30 go. I cam within a hair of buying one, but found an S60R in perfect shape for a tad more. I think it is a great looking little car with some of the tuner options out there terrifically fun. One of my best friends has an S40 and he is in love. Not sure whether Volvo is losing its way a little.
      willied
      • 2 Years Ago
      Such a neat car for Volvo. It's too bad it's time is done with.
      Brian C. Shensky
      • 2 Years Ago
      It's simple. We have a 2005 S40 (the 4-door version of the C30) that we got for around $25k. It's a brilliant car. But it's of ye olde Ford (Europe) Focus heritage, and it was never really clear - then or now - that Volvo wanted to compete in the $25k space anyway. Pretty as the S60's and XC90's are, I'd never have been able to afford a Volvo had the S40 not come around, and judging by the company's current stance, I likely never will again. Those holding their breath for any replacement at this price point will turn blue, keel over and die.
      RRW
      • 2 Years Ago
      I personally, would have loved to have a C30. It's about the closest thing to a Focus RS we have here in the U.S. But the price of entry was a little much for a car when fully spec'ed out only has a few more horsepower than the bright blue Mazdaspeed3 I bought instead. It's a shame really, because I did like the C30 R-Design I drove and the power was nice, but the extra 4 grand it costs over a loaded Mazdaspeed3 was just too much.
      Gorgenapper
      • 2 Years Ago
      Isn't this the car using the same platform as the Mazda 3 and Ford focus?
        Bryan Pizzuti
        • 2 Years Ago
        @Gorgenapper
        Yep, that's why it had to go. It's too bad, that platform is a worthy compact sport competitor. But the Ford relationship is over and they'll have to develop a new platform.
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