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  • Oct 12th 2012 at 4:04PM
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Toyota is looking to boost awareness and potential sales of its Prius Plug In by launching a social-media campaign that involves getting points for plugging in and recharging an iPhone. We think.

The campaign's minute-long video, available below, shows a few folks in various stages of ecstasy plugging in their phones, after which a voice repeats the tagline "Fun to Charge." The game, called "Plug-In Championship," is supposed to "bring to life" the fun of recharging a Prius PHEV. Green Car Reports explains that gamers can score points, share their experiences with social-network friends and maybe buy more Prius PHEVs, though that website is as confused about the whole thing as we are.

With 7,734 U.S. vehicles sold year to date, the plug-in Prius is the lowest-selling of the four Prius variants, but has still outsold the all-electric Nissan Leaf by about 2,500 vehicles this year.

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    • 1 Second Ago
      • 2 Years Ago
      It is fun to drive! I have fun driving by Gas Stations, watching 140 lb women, filling up 8,000 lb SUVs, and watching them faint at $5/gallon. Also when I go to Costco I have fun watching the Porches, Ferrari, MBs, Bimmers, and Audi vehicle owners stand in long lines for gas, knowing they have to do this several times a week. Driving a Prius sure is a lot of fun.
      Aaron Howell
      • 2 Years Ago
      I hope they clarify, cause this is pretty vague marketing. If they're building up positive marketing for plug-in vehicles and not even just the Prius, that's great! I drive a Chinese Lvliang scooter, and love the fact that I pay less than 5 USD a month on transportation :)
      • 2 Years Ago
      Now if they could only make it fun to drive...
      Giza Plateau
      • 2 Years Ago
      1:05 "Plugin championship" can be heard more than one way. The whole 'ad' is a somewhat crude obvious double entendre.
        • 2 Years Ago
        @Giza Plateau
        There were lots of great jokes on the 'volt coming out' story, in reference to plug in.... :D
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