Organizers for the Tokyo Motor Show have a problem on their hands. Ever since the financial crisis, the biannual auto show has been enduring a downturn. Though 2011's attendance of 842,600 visitors was an improvement of 37 percent over 2009, the overall trend is downward from 1.43 million visitors in 2007. The height of attendance for the show was in 1991 when the 15-day exhibition ushered in 2.02 million patrons. The show later shrunk to 13 days, then to ten, in response to shrinking demand.

So what's an auto show to do? According to an Automotive News report, the answer is to remake itself. The theme for Tokyo Motor Show 2013 has been announced as, "Compete! And Shape a new future." According to the press release provided, "The theme represents the desire to have visitors experience a future that doesn't yet exist anywhere and is shaped by vying values, such as beauty, technology, and dreams."

Part of that effort is the Smart Mobility City project, displaying high-tech methods of how cars can connect to one another. Japanese carmakers are looking to be the leader in the interconnectedness of cars in the future. Features like smart electric grids and interactive infotainment systems are among these technologies. According to the Japanese Automobile Manufacturers (JAMA), "Passions that thrive on cars, motorcycles, and their technologies, are brought together in a friendly competition to shape the future."

Perhaps this direction is the one the Tokyo show must take in order to regain relevancy, in the midst of shows like Shanghai and Beijing increasing in popularity. The Tokyo expo has been struggling for relevance not just with show patrons, but also with foreign automakers, who have been increasingly unwilling to debut concepts and new models – or even buy displace space at all – in a market where consumers don't buy many foreign-branded autos.

The 43rd Tokyo Motor Show will be held November 22 through December 1, 2013.
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The 43rd Tokyo Motor Show 2013 - Show Theme and Poster Design Unveiled -

The Japan Automobile Manufacturers Association, Inc. (JAMA, Chairman: Akio Toyoda) unveiled the theme and poster design for the 43rd Tokyo Motor Show. The Show will be held at Tokyo Big Sight (Ariake, Koto-ku, Tokyo) for ten days from Friday, November 22 through Sunday, December 1, 2013 (Open to the public from Saturday, November 23).

The 42nd Tokyo Motor Show in 2011 moved back to Tokyo for the first time in 24 years and considerably recovered visitor numbers to end on a successful note. The 43rd Show will continue its quest to become the top technology motor show in the world, while conveying the appeal of cars and motorcycles to an even wider audience. To express this spirit, the show theme has been set as below.

"Compete! And shape a new future."

Automobiles, motorcycles, and their technologies are the outcome of competition between people involved in product development, aspiring to of astonish and delight people around the world. The theme represents the desire to have visitors experience a future that doesn't yet exist anywhere and is shaped by vying values, such as beauty, technology, and dreams.
Like the emotions stirred by watching athletes enhance each other through serious battles, showing how various manufacturers seriously compete with each other at the Tokyo Motor Show will bring vigor and smiles to people in Japan and abroad.

The poster design depicts competitive passion using heart motifs. Passions that thrive on cars, motorcycles, and their technologies are brought together in a friendly competition to shape the future. The poster represents a sense of anticipation toward this.

Poster data (color / gray scale) is available for download from the Tokyo Motor Show official website.

Exhibitor applications for the 43rd Tokyo Motor Show 2013 will be accepted from Monday, October 15, 2012. The deadline is Friday, February 8, 2013.