• Oct 11, 2012
It's been almost a year and a half since we first heard word of the plan to move the Porsche US headquarters to a former Ford Taurus plant near the Hartsfield-Atlanta International Airport. In May of 2011, the Atlanta Journal Constitution reported the old Ford plant had been demolished and the ground scrubbed clean after decades of heavy industrial use left the earth contaminated. Porsche plans to build new offices as well as a test track on the property.
Now it appears that effort is finally gaining momentum. A local reader laid eyes on this interesting bit of local government. It seems Porsche is already working to change the name of Henry Ford II Avenue in Atlanta to Ferdinand Porsche Avenue. What's more, the German automaker has begun construction of on and off ramps from I-75 as well as the rerouting of a natural gas line in the area.

A spokesperson with Porsche confirmed the company is making progress, and that a ground-breaking ceremony will take place in the very near future. Stay tuned for more updates as they become available.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 11 Comments
      dukeisduke
      • 2 Years Ago
      Hank the Deuce and Ferdinand Porsche - two amazing legends of the industry. It's a shame that part of that street can't keep Ford's name. And also to clarify, Porsche won't be moving to the old Hapeville plant, just the site. The Hapeville plant has already been torn down.
      th0mb0ne
      • 2 Years Ago
      I hope this means there will be some sort of NA Porsche pickup or track school program attached to this. Not that I'm buying a new Porsche anytime soon (or ever), but I could see a lot of people enjoying that kind of thing.
      Dump
      • 2 Years Ago
      Kinda of a smart move for VW's Porsche division. Set up US HQ in fairly central southern location which will be good for year-round testing & for brand-sponsored events for marketing, customers, & maybe enthusiasts. Leave it to a foreign industry interest to take the Big3's trash & weave it into gold.
        axiomatik
        • 2 Years Ago
        @Dump
        Porsche's North American HQ is already in Atlanta. They are just moving from leased space in an office tower to a new building that they will own.
      Basil Exposition
      • 2 Years Ago
      I think it's just great that Porsche chose a brownfield site for its new HQ. Kudos Porsche, that's truly the responsible thing to do and I think a lot of people take notice.
        Gubbins
        • 2 Years Ago
        @Basil Exposition
        Agree completely. American Honda did similar when they chose their new HQ site in Torrance CA back in 1990. The site had been the home of Llewellyn Steel for decades and the soil was on the EPA's hazmat list; they spent big on the cleanup prior to construction.
      bobmarley
      • 2 Years Ago
      My company is currently pricing this project. It has a ton of high end specifications for the interior build out...but construction in Atlanta is still very slow and competitive so I'm sure Porsche will be getting a lot of bang for their buck by building here in Atlanta.
      Huzer
      • 2 Years Ago
      You may want to update your story. It's simply going to be Porsche Ave due to Ferdinand's Nazi ties. Heck, that story has been bouncing around for days now.
        th0mb0ne
        • 2 Years Ago
        @Huzer
        Seems kind of silly....especially when you consider the Nazi ties that Ford had as well. Time to move on, people.