Mini Netherlands wanted to give its countrymen a good reason to test drive its cars, so it threw in a free cup of coffee with the spin – but not just any old cuppa joe. Cars were fitted with a sensor that analyzed the driver's style. The chip was then placed in a special coffeemaker that produced a blend to match the driving; middle-of-the-road test pilots would get a lungo (long) coffee, test-the-rollcage types were given a ristretto (short, and stronger).

The knock on the head for U.S. drivers? Milquetoast test drivers were given an Americano – a watered-down espresso. You can watch the unique promotion at work in the video below.



From Our Partners

You May Like
Links by Zergnet
Cars for Sale Near You

Share This Photo X