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White is the No. 1 color preference for car buyers acro... White is the No. 1 color preference for car buyers across the globe, a survey says (Credit: Volkswagen).
White remains the most popular color choice for car shoppers across the globe for the second straight year, according to an annual survey released Wednesday. But its stay at the top may be ending soon.

Twenty-two percent of global car buyers chose white cars in 2012, reports PPG Industries. White was followed by silver in second place (20 percent), black (19 percent) and gray (12 percent). In North America, the results were largely the same, with white taking 21 percent of all sales, followed by black (19 percent), silver (16 percent) and gray (16 percent).

But the use of color is on the rise, PPG forecasts.

"Color is one of the first characteristics noticed in product design, and it is increasingly being used in everyday items, from cell phones to large appliances, based largely on automotive trends," said Jane E. Harrington, PPG manager of color styling for automotive OEM coatings.

PPG has 20 color experts and six color-styling laboratories around the globe, and hosts an Automotive Color Trend Show each September. At its latest conference, the company presented automakers with 64 new potential exterior colors for their 2015-16 models.

Among them: Al Fresco, a silver metallic with a fresh green tint; Victoria Grey, a classic grey with "an iridescent highlight of gold metal; and Opulence, a refined red pearl with intense jewel tone.

"Our consumer research has clearly shown that color is critically important to car buyers," Harrington said.

In an earlier survey of automotive buyers conducted in 2011, PPG said that 77 percent of respondents said that exterior color was a factor in their automotive purchase decisions.


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  • 66 Comments
      ANGELOCOOL
      • 2 Years Ago
      DEEP BLUE MUSTANG COLOR IS AWESOME
      pj512
      • 2 Years Ago
      Black, white, silver. Boring. I love seeing different color vehicles on the road. More exciting. My Jeep Liberty is a medium blue which everybody seems to like. I've had red, blue, purple (good deal on a new car), bronze and one white car, which got totaled on the interstate because it apparently "blended in". As long as I am not trying to flee from the police, I want to be in a vehicle you can see.
      golfinkatiekat77
      • 2 Years Ago
      White? I detest white! I guess there are more stupid people out there than I had originally thought!! LOL. Really, what difference does it really make? None!
        SMRTNUP
        • 2 Years Ago
        @golfinkatiekat77
        Having been a Chevrolet dealer for many years I can say this with confidence, . . A white "CAR" will sell faster than any other {?} color ! . . . Rarely does a white "CAR" become aged inventory ! . . . That applies to New or Used cars. . . . Alse, . . Insofar as "Pre-Owned" cars go, . . a Volvo will sell off a used car lot before the engine has time to cool down ! . . . I have purchased many Volvos at auction in Orlando, Fla. for re-sale and they always move quickly and at a good profit margin ! . . . However, . . Due to pricing of the NEW car market I don't believe they're that hot of a seller on the NEW market ! . . . Also, . . You can buy a "Plain-Jane" white car and install a pin stripe to match the interior and a chrome or black body side molding and double your potential profit ! . . . Dressy Wheel covers are worth their weight in gold on an otherwise plain car ! . . . Creative thinking is "Magic" ! . .
      T REXX
      • 2 Years Ago
      red cars get tickets...light blueish or greenish get in more accidents....they blend in with the sky...silver is for people who wan't to be rich..and black is for people who are rich and White is for perfect people who think their perfect..vetts are for jocks..toyota's are for careful people....sabaru's are for mom's chevy's are for white collar people and fords are for red necks...lol
      Fred
      • 2 Years Ago
      I still like sliver, have a GMC sonoma, its easy on your eyes.
      • 2 Years Ago
      My 2008 Ford Focus is a mint green color. It is soooo cool, literally and figuratively. Have had many compliments on the color! I did not want a sterile, flat, generic look. That also carries over to other things, like my wardrobe, - full of all colors. NO DULL EARTH TONES FOR ME!
      surffmaster
      • 2 Years Ago
      I have a white Mustang, although I was actually thinking about getting it in red. almost all of my earlier vehicles had either been red or blue.
      Dave
      • 2 Years Ago
      White is the cheapeast
      Badsnake98
      • 2 Years Ago
      In the name of cost cutting, vehicles all tend to look the same. Get some new colors and designs out sooner that later. This global designing of one fits all is boring. I want choices in my options, not group packages. Otherwise I may as well just keep my vehicles for a longer time.
      Wealth Builder
      • 2 Years Ago
      They actually do test markets for the colors and those colors are the ones that the public chooses. They don't just sit up and guess what folks might like. smh
      Fred
      • 2 Years Ago
      It looks white, White are hard to see for on coming cars, had one never again.
      bluetimestwo
      • 2 Years Ago
      I like black, metalic black or pearl black. They are my top three colors.
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