According to Just-Auto.com Victor Muller wasn't a fan of the Saab Griffin logo. The executive was quoted as saying he wanted to "abolish" the Griffin logo and return to the airplane emblem. Muller made it clear that if he'd had his way, the propeller would have replaced the Griffin across the Saab lineup long ago.

National Electric Vehicle Sweden, the company that recently bought Saab, was forced to abandon the Griffin logo due to the fact that the emblem is still used by truck manufacturer Scania. The manufacturer is reportedly concerned about potential Chinese counterfeiting – NEVS is owned by Youngman, a Chinese automaker – though it's unclear how that relationship would lead to illegal copies.

Either way, NEVS has said the loss of the Griffin logo isn't that important to the company so long as it can continue to build on the Saab name. Muller, meanwhile, said he wishes NEVS luck in the company's electric-vehicle endeavor, but that he doesn't understand its new business model.


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  • 17 Comments
      Jake
      • 2 Years Ago
      They finally figured out what has been holding them back from success. Now they can move forward.
      Gregg
      • 2 Years Ago
      Wow AB, way to fact-check. For a start, this was posted on Just-Auto last week, so it's hardly breaking news. Secondly, NEVS is not owned by Youngman. Youngman -wanted- to purchase Saab from Spyker (or at the very least partner with them) last year, and were blocked by GM from doing so due to IP concerns. NEVS is a Chinese-Japanese consortium and Youngman has no stake in it. And personally, I quite liked the return to the Saab aircraft logo shown on the 2011 Phoenix concept car.
      do2784
      • 2 Years Ago
      who cares saab, yuk never appealed to lots of folks
      th0mb0ne
      • 2 Years Ago
      So basically, he was going to use the Spyker logo? Moot point anyway, but I always thought the griffin was pretty awesome.
      atltv
      • 2 Years Ago
      And this is news WHY ?
      • 2 Years Ago
      [blocked]
      Mark
      • 2 Years Ago
      Who cares
        chrbloc
        • 2 Years Ago
        @Mark
        who cares? those of us who have driven saab automobiles for years. i hope you get hit by a saab while riding your hog
      cdsddspa
      • 2 Years Ago
      How about picture of a Bass. It's almost saab spelled backwards.....
      chromal
      • 2 Years Ago
      I like the Griffin logo. I also like that the emblem on my 1996 SAAB 900 SE turbo says "SAAB/SCANIA," as it shoudl with a proper SAAB.
      • 2 Years Ago
      [blocked]
      Live,Love,Life
      • 2 Years Ago
      Wow I think they've gone through 3 ownership's already and this being the fourth so we'll see if they can FINALLY turn things around??
      NY EVO X MR GUY
      • 2 Years Ago
      Did they do that whole "born from jets" thing at GM before? Saab died because of GM parts. Their design was bland and the car lacked what other luxury cars had. "IT".
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