Porsche's heart lives in the rear end of the 911. The heart of Mercedes-Benz resides more in the brand values of the Three-Pointed Star than any one model. Mini is defined by petite packages wrapped in giant amounts of sass. Since the end of the Series III XJ in 1992, however, what has represented the unique and irreducible definition of Jaguar?

We're certain Jaguar is happy that the above question is moot, thanks to the arrival of the F-Type at the Paris Motor Show. Jaguar brand manager Adrian Hallmark tells Autocar that the $69,875 convertible is "the core of our range, and from now on it is our orientation point" – it is the E-Type for our times, and will lead the way for Jaguars to come. We don't know fully what that means yet; until we drive it, it isn't clear if the champagne and confetti party of the F-Type's introduction will end in afterglow or hangover. Nevertheless, there is at least a direction now, which is a major waypoint.

It will start with – surprise, surprise – a small sedan and a utility vehicle. We've heard for ages that a BMW 3 Series rival had been dancing across drawing boards, and after years of equivocation, it looks like an SUV/CUV may have finally been acceded to. Hallmark tells Autocar that "Whatever we do will be driven by the three pillars of our brand: innovation, design and performance leadership," by which he presumably means "driven by the huge sales opportunities and cha-ching!" We don't blame him; the market segment is hurtling in that direction and leaving all those pounds on the table would be something the old Jaguar would do. Obviously, those days are over. All hail the F-Type.


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    • 1 Second Ago
  • 22 Comments
      Cambo
      • 2 Years Ago
      X-Type replacement to tackle the 3-series is a no-brainer. But please do not waste resources on a SUV/CUV. Jaguar customers already buy Freelanders & Evoques if they want a small SUV, Discos & RR Sports if they want bigger ones. A Jaguar-branded SUV will only cannibalise the Land Rover range. And just sticking an XF grille on an Evoque will not impress the purists! Don't do it! If you simply must go down this road then AWD in the XF Sportbrake and make it little more rugged to go after the Audi Allroad. But no no no no no SUV.....
      th0mb0ne
      • 2 Years Ago
      I'd like that wagon in the back.
      ColecoVision
      • 2 Years Ago
      I'm down with an ATS/3 Series competitor. The only utility vehicle should be the XF Wagon, let Land Rover handle the off-roaders.
      Classic_Engr
      • 2 Years Ago
      A sport brake, er, wagon version of the XF or the X-type replacement would make a great global utility vehicle, both from a practical and cost perspective. Especially with gas hitting $5/gallon in the U.S. and much more everywhere else.
        Classic_Engr
        • 2 Years Ago
        @Classic_Engr
        Yes, exactly what I suggested. Only please sell it here in the U.S. as well. No extra tooling, marketing, etc. for a CUV or SUV is necessary = good deal, and more profit (?)
        isvana_uk
        • 2 Years Ago
        @Classic_Engr
        Sportbrake? Done! http://www.jaguar.com/gb/en/xf_sportbrake/
      Gilly
      • 2 Years Ago
      Not gonna lie...its a nice lookin' little number.
      Greg
      • 2 Years Ago
      Please Jaguar DO NOT MAKE ANOTHER X Type!!!!!!!!!!!!!!!!
        JasonERF
        • 2 Years Ago
        @Greg
        The fact that the X Type has been labelled some massive failure is a bit silly. The X was just Jags first try. And the label of it being a "cheap Jag" was just wrong when BMW, MB, Audi, etc. all made entry level cars at the time (and we know they all make even lower entry cars now). The 05-06 X-Type sport is a great looking car. Anyway, the reality is that Jaaaag *as a whole* had a lot of issues during that period. If they didn't they would have introduced a new one. Remember the Infiniti G20? Well, the X-Type is on a much higher level but the difference is that Jag (or clueless Ford) gave up whereas Infiniti dug in. Personally, I'd love a Jag sports sedan in the 40-50k range.
          Teleny411
          • 2 Years Ago
          @JasonERF
          I agree-the X-type wasn't really a bad car-provided you got the 5 speed. Those Jatco auto transmissions fail left and right. The x-type was a decent car, but not a good Jag or in the same league as its rivals.
        • 2 Years Ago
        @Greg
        [blocked]
        Jonathan Wayne
        • 2 Years Ago
        @Greg
        Why not? The C Class/190E series was crap when it first came out, now it is pretty fantastic. Considering how profitable that portion of the market is, Jaguar would be insane not to go after it. The XJ is pretty great and the F type looks fantastic so I am sure Audi, BMW and Mercedes are very concerned about what Jaguar is going to throw at them when it gets a model to compete in that class.
      dreadcthulhu01
      • 2 Years Ago
      It is too bad that Jaguar My guess is that for their CUV Jaguar will take a Land Rover and put some swoopy curves on it, and strip out some of the off -roading stuff. That would make the most sense fiscally, at least.
        dreadcthulhu01
        • 2 Years Ago
        @dreadcthulhu01
        Autoblog, WHY U NO HAVE EDIT BUTTON? I was going to start my post one way, then went in a different direction, but forgot to erase the first six words.
      Alphonso Carioti
      • 2 Years Ago
      This is not my father's E-type (I hope!). It's stunning. Just hope it can sit for two days and still start!
      vlady1000
      • 2 Years Ago
      Just hope you do have to buy 2 of them at a time (one to drive while the other is being repaired), like past Jags. I have always loved the cars, but every Jag I have ever owned from a '65 E-Type (back in the 70's) to my wifes current XKR does breakdown alot, and none were daily drivers. Not to mention waiting 2 weeks for parts sometimes, even for a late model car.
      ZenDriver
      • 2 Years Ago
      Something like this artist's rendering in CAR magazine (UK) with RWD or AWD would be nice for the 3-series class car: http://www.carmagazine.co.uk/Secret-new-cars/Search-Results/Spyshots/Jaguars-3-series-2014-the-scoop-on-Project-X760/ Offer a saloon and a sportbrake and be done with it.
      Jonathan
      • 2 Years Ago
      I could look at (... and touch.) the F type all day long, but a Jaguar suv? No thanks. Just start selling the Evoque in dealers or something.
      Avinash Machado
      • 2 Years Ago
      The X-Type was based on the Mondeo platform,so many thought that it was just a tarted up Ford and rejected it.
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