Automotive News reports General Motors has no interest in selling Opel. The statement comes after an Italian newspaper implied Fiat was ready to buy the brand should the alliance between GM and PSA/Peugeot Citroen fail. The publication reported that Fiat CEO Sergio Marchionne is already crafting a proposal to acquire the German brand in the event GM calls it quits, using a strategy similar to the one that saw Fiat win Chrysler.
Fiat has declined to comment on the situation, but GM Vice Chairman Stephen Grisky said in a statement that GM stands behind Opel and that the brand is "a fully integrated part of GM's global footprint."

Grisky also said the GM-PSA alliance is still strong.

This isn't the first time rumors have swirled around Fiat's lust for Opel. The Italian brand attempted to buy Opel once before in 2009 when GM was briefly in bankruptcy. The American manufacturer eventually settled on keeping Opel, however. Meanwhile, Marchionne has said the European auto industry will have to consolidate if it is to survive the region's economic downturn.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 24 Comments
      throwback
      • 2 Years Ago
      I don't get why Fiat would want Opel. Doesn't Fiat have enough over capacity issues as it is?
        imoore
        • 2 Years Ago
        @throwback
        They do. However, it isn't about capacity anad marketshare. It's about Fiat's boss Marchionne and VW boss Ferry Piech and their desire to become Europe - and ultimately the worid's - largest automaker. It's a clash of egos. One wants to outdo the other. Marchoonne has never hid his dislike for Piech, and Piech has been trying desperately to remove Marchionne from the leadership position of Europe's automobile manufacturing board-so he can vie for the job himself and dictate how Europe's car industry should operate. If troubles in the European market begin consuming automakers, then eiher Fiat or VW or both will face a bloodbath that will make GM's bankruptcy reorganization look like nothing. But here's the catch: If Fiat falls, Marchionne has Chrysler to fall back on. Chrysler's been doing great as of late, and I don't think the US government - regardless of who's occupying the White House at that time - will let Chrysler fail without some sort of backlash. So if Fiat fails, Marchionne can just move to Detroit and carry on. And what about Piech? Virtually all of VW's interests are in Europe. If VW sinks, so will Porsche, and he's already cut ties with the family, so they won't be welcoming him back any time soon. He's already got trouble with Suzuki, so I'm sure Japan won't come to his aid. And I still can't understand his obsession with Proton and Malaysia, and the Malaysian government still doesn't want him there.
        icon149
        • 2 Years Ago
        @throwback
        yeah, so in order to fix overcapacity, but maintain economies of scale, you absorb competition, close a bunch of plants, and fill up the most efficient ones with the best tech from both companies. still, GM would be dumb to sell opel, they need the european footprint when europe comes back around. what the probably don't need is chevy and opel in europe.
      Autoblogist
      • 2 Years Ago
      Sell it to them, stop letting your ego and "Old GM" complacency rule your thoughts, Girsky. Who knows when Europe will recover, GM can establish Chevy more firmly in Europe as they want to anyway and without the burdern of worrying about legacy costs or unions if they maneuver their manufacturing correclty. Do it, let Sergio sort out the mess.
        StevieJacks
        • 2 Years Ago
        @Autoblogist
        It's gonna take a long time to build Chevrolet in Europe. Vauxhall and Opel are two very long-established brands, they're already getting back to building the products they should be building so by the time Chevrolet is a success VX-Opel will be back on form anyway. "Old GM" that you talk about never knew what to do with Vauxhall-Opel, hence some questionable alliances and questionable products in the 90s that it still hasn't recovered from financially.
        mbukukanyau
        • 2 Years Ago
        @Autoblogist
        Silly thinking, If you look at Europe Sales, Selling Opel would effectively wipe out GM in Europe.
        MyerShift
        • 2 Years Ago
        @Autoblogist
        Because all Opel buyers would default to Chevrolet? How dense and myopic of you. Most of those buyers would default to other Euro brands, including Ford.
      MyerShift
      • 2 Years Ago
      GM needs Opel. It's their R&D center!
        rlog100
        • 2 Years Ago
        @MyerShift
        Do you make that up yourself or did someone make that up for you?
      Euphrentic
      • 2 Years Ago
      Sell. Focus on your North American businesses. They would have more money to create new classics like the ATS! Fiat is taking up VW groups slack; now that they're "finished" taking on fledgling automakers.
        Jobu
        • 2 Years Ago
        @Euphrentic
        Sir, do you know anything about how global business models work? You think maybe some of the know how for the ATS came from Korea, Germany, Australia? Likewise, do you think any of Ford EU's fantastic products had any shared technology with Ford NA? Opel may be sold off, but I assure you it won't be due to abandoning the European market, it will be to make room for Chevy- period. What's with you folks who think that retreating to a smaller market makes your products and profitability better- especially in light of what the other global auto titans are up to?
          StevieJacks
          • 2 Years Ago
          @Jobu
          Jobu, Chevrolet only holds weight in Europe as a budget/niche marque. Currently in the UK, the Corsa, Astra and Insignia are all in the top 10 vehicles bought. Although VX-Opel keep the Corsa refreshed every 6 months - and very successfully so - the Corsa D is still 6 years old so it's showing amazing longevity. New models like the Mokka, Adam & Astra GTC are also initially showing lots of promise too. As GM have said, Opel is a fully integrated part of GM - platforms, tech, design, so if they sell/shut down Opel it would have a big impact on GM's global operations. Opel won't be sold off, it's value isn't in £/$ and Euros.
          StevieJacks
          • 2 Years Ago
          @Jobu
          Sorry, posted that before I'd finished. Apart from the Corvette, perhaps, the Chevrolet marque means nothing. It's going to take a long while before it does. VX-Opel also have a good hold on the van market too, GM can't afford to lose that either. Hopefully by the time Chevrolet does hold weight as a brand outside of NA, the strategies to bolster VX-Opel will have taken effect and there won't be any financial reasons to
          Jobu
          • 2 Years Ago
          @Jobu
          @steviejacks- Yes, I completely agree with your facts and analysis here- I too think the odds of Opel being sold of anytime soon is minuscule. It ain't happening this week! I was more trying to disprove the concept of GM abandoning Europe. There are some forces in GM that would like to continue to move Chevy onto a global brand- they've already started this big time in South Korea. As of today, Chevy is nowhere near ready to carry the EU market's water- Opel, Vauxhaul, these brands are still quite popular, despite recent high labor cost models and other restructuring problems lingering since 2009. Bottom line, GM is not going to be "focussing on North America" as long as it exists...
      mbukukanyau
      • 2 Years Ago
      Perhaps GM should offer to take Fiat of Fiat's hands.
        MAX
        • 2 Years Ago
        @mbukukanyau
        They already did try to get FIAT and Marchioone walked away with 4 billion
      • 2 Years Ago
      [blocked]
      Gordon Chen
      • 2 Years Ago
      Opel Adam. That's why.
      Eta Carinae
      • 2 Years Ago
      They won't sell it is there "in" to Europe..........
      wickedme91
      • 2 Years Ago
      As much as I think Marchionne is doing a good job (Chrysler and they are bringing back alfa romeo!), it would be foolish of GM to sell Opel. As I remember from my days there - Opel is a pretty strong brand - not just in Europe, but also countries in Asia.
      Z. Kesh
      • 2 Years Ago
      Let's wait and see. Marchionne and Piëch are crossing blades and GM will watch and walk away as winner.
      Bryan Pizzuti
      • 2 Years Ago
      Basically, Opel is the source for most Buicks. Selling Opel would effectively be selling Buick, which GM is unwilling to do. No matter how smart it might be.
        Dump
        • 2 Years Ago
        @Bryan Pizzuti
        And GM sells a hefty amount of Buicks in the US & in China as well.
      Randy
      • 2 Years Ago
      Maybe they could lease the company. Lol
    • Load More Comments
    Advertisement
    2014 Jeep Cherokee
    MSRP: $22,995 - $30,095
    2015 Mercedes-Benz E-Class
    MSRP: $51,800 - $103,200
    2014 Chevrolet Cruze
    MSRP: $17,520 - $24,985