Tuesday was a good day for the Chevrolet Volt.

First, parent company General Motors reported the highest-ever monthly sales for the extended-range plug-in. Then, the model won an award from the Gay & Lesbian Alliance Against Defamation (GLAAD) for one of its print ads, according to The Detroit Bureau.

GLAAD, which held its awards ceremony Tuesday night in New York City, feted Chevy for its ad that showed a Volt sitting between two conventional GM vehicles with the tagline: "Mom, Dad. I'm electric." Included in the ad is the line, "Whatever revs your engine, we support you 100%." Since appearing in a local Michigan newspaper during the Motor City Pride event – at a reported cost of just $750 – the Volt ad has garnered millions of views and plenty of attention from all over. As we mentioned when the add first *ahem* came out, GM has a long history supporting GLBT causes. It's not the only automaker to do so. For the recent award, GLAAD also nominated a print ad from Toyota's Lexus badge that celebrated the 45th anniversary of The Advocate.

GM said Tuesday that the Volt sold 2,851 units in September, marking both an all-time monthly record and almost a fourfold jump from September 2011. Year-to-date Volt sales have actually more than quadrupled to 16,348.


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  • 34 Comments
      EZEE
      • 2 Years Ago
      Danny! Congrats on your omission - although not a shock to any of us, it is still great you have embraced your orientation. Be Proud...Be....GLAAD.... :)
      carney373
      • 2 Years Ago
      Stay out of the culture wars, please, GM.
        American Refugee
        • 2 Years Ago
        @carney373
        Advertising in the US didn't regularly feature black actors until the 1970s. I'm sure that plenty of crusty old bigots shook their fists at their TV screens back then as well. GM, like almost every large corporation out there, realizes that crusty old bigots aren't the future of their business, and that by scoring points that will be remembered with younger folks who, gay and straight, consider anti-gay bigotry reprehensible, they are insuring brand attachment amongst people who will be buying cars for a long time coming. The math has been done and while there's still money to be made pandering to insecure bigots, it's nothing compared to the money to be made by being on the right side of history.
        carney373
        • 2 Years Ago
        @carney373
        Also, with the Volt being unnecessarily and inaccurately tagged with being a symbol of liberal politics, as well as falsely accused of being weak, effete, etc., this is an even worse move than it would otherwise have been. The Volt has a major marketing problem, NOT with gays, but with the half of the country that is economically and culturally conservative. Publicly LABELING it as gay or the equivalent, from an official GM source, is so stupid it makes me want to bonk my head on my desk. REALLY, General Motors?
          Smith Jim
          • 2 Years Ago
          @carney373
          Why should GM tailor their advertising be appealing to a##holes? Furthermore, Republicans are repulsed by anything that protects the environment, regardless if it comes from "government motors" or not. Republicans would never be a potential customer of a car like the Volt even if the Volt had never become a political football. Take your bigotry to another website, please.
          Victor
          • 2 Years Ago
          @carney373
          As a Gay American who pays very close attention to LGBT issues nationally, I can confidently say that your point of view was accurate twenty, or more, years ago, but you're going to be unpleasantly surprised to discover that the majority of Americans now consider same-sex relationships to be morally acceptable: http://www.gallup.com/poll/154634/acceptance-gay-lesbian-relations-new-normal.aspx On top of that, Don't Ask Don't Tell has been repealed, and while the false stereotype of LGBT people being "weak, effete" continues, it's only a matter of time before that fraudulent mold is shattered as more and more LGBT military are highlighted in the media. This is in addition to the younger generation having grown up with LGBT peers and thus not relying on stereotypes but rather their own eyes and experiences. Have you not noticed the shift in the Republican Party on LGBT issues? They've gone from openly demonizing LGBT Americans such as myself, to hang-wringing when forced to take a side on the issue. It's a losing issue for them, the demographics are not on their side, and it's only a matter of time before even the GOP dumps their anti-gay platform completely. These LGBT-friendly ads from businesses like GM, Oreo, Starbucks, etc, are just examples of companies keeping up with changing social trends. Any group, be it private or political, which falls behind will be relegated to the dustbin of history. This is not different than GM showing ads featuring interracial couples when they know there are still 30 million people in this country who disapprove of interracial relationships. They're not engaging in a culture war by doing so, that war was finished long ago when most Americans stopped caring about whether a couple was interracial or not. If anything, this kind of advertising is a convincing sign that the war against LGBT Americans is coming to an end as well. All that needs to happen is for the homophobic population to decrease by natural attrition, and given that the vast majority of that group are of the older generation and the younger generation has an even more overwhelming tilt in the other direction, it'll happen a lot sooner than people think.
        mikeybyte1
        • 2 Years Ago
        @carney373
        Culture war? It's simple marketing. Most companies do targeted advertising. If you looked at the list of companies that do gay targeted ads you would have to throw your computer away. Apple, IBM, Microsoft, Google... the list goes on. Kraft did a gay pride add with Oreo cookies. Budweiser and pretty much every single alcohol maker will sponsor every event under the sun - a rodeo, a local festival, a Latin holiday. It's all about making money.
        Spec
        • 2 Years Ago
        @carney373
        They are just marketing to EVERYONE. Every person is a potential customer no matter what the race, sexual orientation, religion, political affiliation, etc.
          Victor
          • 2 Years Ago
          @Spec
          Of course they're not advertising to homophobic people. Given that their ads often include interracial couples, they're obviously not advertising to racists either. The point is, businesses advertise to the market in the way that maximizes their return. A minority of this country disapproves of same-sex relationships, and even among those people an even greater minority disapproves so much that they would boycott any company that advertises to LGBT individuals with things LGBT people can identify with. Plus, these ads do not only advertise to LGBT people, but also to the majority of Americans who do approve of same-sex relationships. There will be Straight Americans who strongly support equal rights for LGBT Americans, and when they see this company acknowledging LGBT Americans just as they acknowledge many other different types of people, it will have a positive impact on them as well.
          carney373
          • 2 Years Ago
          @Spec
          Wrong. They're not advertising the Volt in the Focus on the Family magazine (just as an example), using language that is distinctive and familiar to conservative Christians.
      Grendal
      • 2 Years Ago
      There is nothing controversial in this ad. It's a very subtle gay-friendly ad. The most obvious thing in it is the rainbow colors. Good for GM. Vive la difference! Vive la EREV!
      EZEE
      • 2 Years Ago
      Cheating from a comment below, but it is a 'Plug In' vehicle... (get it...plug in....). :D
      mikeybyte1
      • 2 Years Ago
      You know the truck is blaming the Cruze for how the Volt turned out. (Joking!)
      Smith Jim
      • 2 Years Ago
      For those of you who are homophobic please listen to my story. It's completely true. I used to be prejudiced against gay people until I learned the truth about myself. One day I was reading an article that opened my eyes about my true sexual orientation. The title of the article was something like, "A person's reaction to erotic images can determine their sexual orientation with 98% accuracy" I knew right then, deep down inside, that I'm definitely a lesbian.
      Spec
      • 2 Years Ago
      Well if Dan F were still around I'm sure he'd congratulate them. LOL.
      Larz Larzen
      • 2 Years Ago
      I'll never look at a driver of a Volt the same way again.
        Spec
        • 2 Years Ago
        @Larz Larzen
        Because you are a bigot.
          EZEE
          • 2 Years Ago
          @Spec
          Yay, you got voted up! :)
          EZEE
          • 2 Years Ago
          @Spec
          hmmmmm, you both get voted down - tough crowd... It's funny - I know people in porn, and (very happy to say this, yet again), was thrilled with my three-some. The women...mmmmm....enjoyed each other's company, so no one was every left out in the cold. I guess my point is (besides bringing up my three-soome), there are important things to get worked up about, and things that aren't important. Even if you disagree with another person's lifestyle (although again, why? Not like it affects you personally), it really has no bearing on your life. Everyone's money is green, so GM, like any business, should work hard to make every last penny they can, from every last person. Making money is a noble pursuit.
        stumpy
        • 2 Years Ago
        @Larz Larzen
        oh and just FYI most of your cars are designed by gay men. Kyle Evans, who designs for Jeep, is gay. That new wrangler? that new jeep grand cherokee that so many straight men love... designed by a gay man. And he is just one example. Now are you going to look at a Jeep Wrangler or the New Grand Cherokee the same way ever again? http://www.youtube.com/watch?v=LMaIsSlWAWI
        Sir Duke
        • 2 Years Ago
        @Larz Larzen
        Larz: I fully intend to buy a Volt. If you have any questions about my sexuality, just bring your best girl by. Be it mom, grandma or ur fat wife.
      Rick
      • 2 Years Ago
      Maybe we could have Lutz-Atkinson-Wagoner-Henderson doing YMCA Volt advert?
      • 2 Years Ago
      Really GM, why? What do the volt & zip lock bags have in common?
      Ele Truk
      • 2 Years Ago
      Would be more appropriate if the Volt says "I'm Bi (fueled)".
      RC
      • 2 Years Ago
      Congrats to GM, this ad is very clever.
        Connor Murphy
        • 2 Years Ago
        @RC
        It's pandering.
          Victor
          • 2 Years Ago
          @Connor Murphy
          There's nothing vice-like about owning a Volt nor about being in a loving, committed relationship and raising a well developed family. But even if there was, you do realize what the point of advertising is, don't you? Have you ever seen an AXE body spray or Herbal Essence commercial? This ad is as controversial as a Flintstone's Vitamin commercial.
          American Refugee
          • 2 Years Ago
          @Connor Murphy
          All advertising is pandering, dude. If you get all butt-hurt because this particular pander isn't to you, that's your problem.
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