• Oct 3, 2012
Fisker just landed another celebrity to its growing goodie mob of fans. Pop star Ce eLo Green joins the A-list of Fisker Karma owners. "We would like to welcome @CeeLoGreen to our family of #FiskerKarma owners," the Atlanta dealership posted to Twitter, showing off the "Lady Killer" singer just chilling with his new car.

Green, best known for singing on Gnarls Barkley's mega-hit "Crazy" and showing up for awards shows in unpredictable outfits, joins the A-list of stars who've become Fisker Karma owners (with Justin Bieber and Leonardo DiCaprio receiving the most recognition). More recently, Green has been coaching, and performing, on the hit NBC series, "The Voice."

Fisker Automotive has been skilled at getting celebrities behind the wheel – and the paparazzi have been chasing after them. This kind of attention could reduce marketing costs during a time when funds are needed to build the next car in the pipeline and deal with recalls of the current model. It's tougher to find that kind of public celebrity list for the Tesla Model S or Roadster, the BMW i3 or for EVs in the $30-to-low-$40,000 range. Certainly, George Clooney was an early adopter of the Roadster and Jay Leno is known for driving his Chevy Volt, but their names don't seem to stick to those cars as closely as Bieber's and DiCaprio's do to Fisker.

So, what is it about the Fisker? Is it simply the stylish plug-in hybrid sports car's image? is it Fisker's marketing savvy? Or maybe display booths at auto shows that stand out from the rest? Who knows, but Fisker of Atlanta Tweeted that CeeLo "didn't want to be subjected to the range of battery only we r not ready 4 all electric yet." Will all this celebrity love be enough free marketing enough to land the company on a solid foundation? We'll see.


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  • 29 Comments
      Smith Jim
      • 2 Years Ago
      "...So, what is it about the Fisker? Is it simply the stylish plug-in hybrid sports car's image?.." Yes. Duh!
      bluepongo1
      • 2 Years Ago
      BBQ at Cee Lo Green's garage!
      Letstakeawalk
      • 2 Years Ago
      Dirty South in the house!
      dg
      • 2 Years Ago
      Man, that is seriously an ugly ugly car. Every time I see it, it seems to look worse. The front end looks about 4 times too big.
        skierpage
        • 2 Years Ago
        @dg
        I've seen it in the flesh, it's phenomenal, a Hot Wheels idea of the future. It makes a BMW 6-series or M-B SL look staid and dull. It's way big and swoops and bulges all over the place. Great celebrity car.
      Archonic
      • 2 Years Ago
      This is rather ironic with the lyrics of "f*ck you".
      Maddoxx
      • 2 Years Ago
      A heavy weight midget for a heaby weight car that has midget interior space
        Letstakeawalk
        • 2 Years Ago
        @Maddoxx
        "While we understand that no group can dictate what words are spoken or images are projected, we hope to continue to raise awareness around the dwarfism community and use of the word midget – a word that many people of short stature consider a slur and a word closely associated with the public objectification of people of short stature. We ask that friends, allies and supporters of LPA join us in our efforts to raise public awareness around issues of community and language. Though we can’t control what people say and what content is broadcast, working together, we can ensure that people understand the impact of what they say and what they broadcast." http://www.lpaonline.org/the-m-word (reported for offensive language)
      Spiffster
      • 2 Years Ago
      Cee who? :D
      mikeybyte1
      • 2 Years Ago
      It's the style and the bling that draws them in. IMO it's a bit odd because the Fisker is not a super efficient "green" car. It's electric only range is minimal, as is it's MPG when running on the gas engine. It has little space for passengers or cargo. So I find it an odd choice for celebrities if they are trying to portray an image of being pro-environment. It's a stunning looking vehicle. But it's almost like the "SUV" of the EV/hybrid/Plug-In market when it comes to efficiency.
      Jason
      • 2 Years Ago
      i'm sorry, but this particular side shot of this car makes it look like the owner is seriously compensating for something lacking.
      Levine Levine
      • 2 Years Ago
      As a marketing trick for a lousy car, Frisker is employing the old get-a-celebrity-seen-with-your-product. It's all a scam to sucker more investor money as well as goverment grant.
        Spec
        • 2 Years Ago
        @Levine Levine
        They've been cut off from government money for like a year now. You need to scour your AM radio dial for some new material.
      EVnerdGene
      • 2 Years Ago
      class act
      Marcopolo
      • 2 Years Ago
      I think all the indignant, (and ignorant ) comments from envious and small-minded anorak wearing killjoys and non-entities, only adds to the allure of this Karma. The owners can delight in the knowledge at the reaction the vehicle brings !
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