Those Americans who remember using rotary phones, Atari game systems and watched the Watergate hearings live will also recall that before there was a Nissan brand in the U.S. there was Datsun.

In 1981, Nissan decided to fold the Datsun brand into the Nissan brand name, leaving consumers confused and perplexed. But earlier this year, the company announced it would bring back the Datsun brand, selling cars for around $3,000 in some markets where car ownership is just starting to become prevalent.

It's a plan that India's Tata tried with its $3,000 Tata Nano, which so far has been a failure. But Nissan CEO Carlos Ghosn told The Wall Street Journal that the new Datsun brand will be different.

Datsun's cars will be "modern and fresh," because even people struggling to own a car want a vehicle that "makes them feel good and is in their budget."

But Nissan admits the cars will have to be much more bare-boned than people would expect in richer economies. They'll scale back on safety features, the engine will be louder, and the cars will only be offered in manual transmission. That's why the Datsun brand won't ever come back to the U.S., Ghosn said.



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    • 1 Second Ago
  • 72 Comments
      wurkinman1
      • 2 Years Ago
      of course not, thats what we pay a union worker in a week. cant sell them for that here
      • 2 Years Ago
      PEOPLE this is WHY the American government has a very low federal minimum wage...IT'S ANOTHER EXAMPLE OF KEEPING PEOPLE AT BAY...AND THE SAME PEOPLE IN POWER. Disgusting. I hope God almighty steps in and changes things around for folks who NEED car to get around...yet can't afford a 15 to 30k price tag.
        HAT1701D
        • 2 Years Ago
        In the markets this vehicle is planned to be sold in...the vehicle will not need to meet the American safety, crash and pollution standards. That is a huge reason they will not cost much.
      mtmist3383
      • 2 Years Ago
      All I've ever had a very basic cars. The first one I started out with was a 1969 Plymouth Valient. No power steering, no power brakes, not even an FM radio = bit ot was paid for and dependable. Next came my only new car - 1988 Chvy Nova. Very bacis, no add ons other than auto transmission. After that a 1993 Ford Focus wagon that was still going strong at 350.000+. None of these were fancy, none of them were driven to death and they all lasted for a very long time. Get rid of the expensive bull that the average person doens't want, build the car to be strong, solid, reliable and reasonably priced. People will come running into the show rooms
      goatcars
      • 2 Years Ago
      Maybe they should try selling the Leaf for 3K.....the price of a golf cart.
        danwat1234
        • 2 Years Ago
        @goatcars
        Except the leaf can go over 70 miles, can go over 100MPH and can even tow small trailers. Can a golf cart do all that?
      • 2 Years Ago
      Sounds like the Versa I just rented for a couple of days. Loud, very loud. Bare essentials. As I told my husband, so lightweight it takes off like a race car before you know how fast it's going and it scares me to even turn a corner thinking it will "fall" over. Can't imagine what they are talking about here.
        danwat1234
        • 2 Years Ago
        A 2012 Versa is about 2400 pounds, that isn't all that light weight. You can get a car that takes corners like mad and only weighs 2400 pounds. Of course the suspension in the Versa is cheap.
      big mike
      • 2 Years Ago
      make it get 50 miles a gallon and i'll take one
      • 2 Years Ago
      sounds like a yugo .
      jabaileydc
      • 2 Years Ago
      These were the cars that would rust on the ships as they were being delivered to the U.S.
      ronband
      • 2 Years Ago
      No, it won't ever come to the U.S. because the car manufacturers can sell 20K volkswagon Beetles, and the cheapest Toyotas for 18K. Chevrolet and Ford sell a "bare bones" car for 19K. Why sell a 3K car when you can sell a 20K car...it's called profit and why I will NEVER, EVER buy another new car.
        oakspondman
        • 2 Years Ago
        @ronband
        Its really called corporate greed. Too bad people keep buying them at the crazy prices. Buy used, and drive it into the ground.
      crabbo71
      • 2 Years Ago
      why not have a bare bones car in the us??? i know a lot of people who would buy them.....people who do not mind manual steering ,,roll up windows,,stick shift transmissions,,and an engine you could actually hear...plastic interior[easy to clean] rubber floor mats [easy to clean].. what is exactly wrong with a bare bones car that is easy to maintain....i see no downside at alll....
        suesbrother
        • 2 Years Ago
        @crabbo71
        You just described my 08 Toyota Yaris. I payed $6,800 for it used. New they are still $12,000. I like the car, It gets me and my lunch bucket to work and thats all I need.
      peteswarr
      • 2 Years Ago
      They should let people order them in this country. Why do we need to drive rolling living rooms down the road. The micro cars would be great for city dwellers or people that drive by themselves over back roads and not super highways. There might even be a market for students and "tuners" for these cars. Any fool can buy a fast car, it takes an inventor to build one him/herself. I liked the looks of a car and modified it to the way I wanted it. it went from 4 cyl FWD to V8 RWD. Lots more fun to drive, still gets good mileage.
        oakspondman
        • 2 Years Ago
        @peteswarr
        We let car companies decide what to load your car up with. What ever happened to that stripped car? Until all manufactures are forced to see the light, they will keep building more and more expensive cars. We buy the cars, and we should have a say in what we really want to buy. Dont be shy, e mail them and let them know. Let them sit on the lot, buy used.
        peteswarr
        • 2 Years Ago
        @peteswarr
        The other thing is that if people KNOW that they will be killed if they pull out in front of a truck, they will drive a little more cautiously.
          crabbo71
          • 2 Years Ago
          @peteswarr
          hell you can be killed in a 50,000 dollar mercedes if you pull out in front of a truck....size does matter !!!
      red
      • 2 Years Ago
      i HAD A DATSUN BLUEBIRD IN 1962, ONE OF ONLY 4 IN THE us AT THE TIME. IT COST ABOUT 600 BUCKS AND LASTED ABOUT 6 YEARS
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