Ford obviously thinks it was on to something good when it decided to offer its Lincoln MKZ sedan with a no-cost hybrid option, as the Blue Oval will now be taking a similar tack with its new Fusion Titanium. For $32,995, the range-topping 2013 Ford Fusion Titanium can be equipped with either the sporty 2.0-liter EcoBoost and all-wheel drive or hybrid power and front-wheel drive.

At launch, the 2013 Fusion Hybrid will only be available in mid-grade SE trim, but starting early next year, Ford will add a Titanium model that includes sportier exterior styling and a more premium cabin. This trim level will come standard with tech features like a 12-speaker Sony audio system, MyFord Touch, parking sensors and luxury items like power front seats, leather seats and 18-inch polished alloys. It isn't clear if the Fusion Hybrid Titanium's starting price includes the $795 destination charge [UPDATE: it does], but when optioning up a Fusion Hybrid SE with similar equipment, it's right in the same neighborhood at $33,370.

For those keeping track, the fully loaded Fusion Hybrid Titanium is just a step under the $35,925 2013 Lincoln MKZ Hybrid, with which it shares its chassis. Scroll down to see Ford's full presser on this new trim.
Show full PR text
New 2013 Ford Fusion Hybrid Titanium Blends Unsurpassed Fuel Efficiency with Premium Amenities

-All-new Ford Fusion Hybrid Titanium adds premium amenities and technology to the most fuel-efficient midsize family sedan in America

-Standard features include leather interior, premium Sony® audio system and MyFord Touch®

-Customers can select a Fusion Titanium model with either a hybrid powertrain or the 2.0-liter EcoBoost® all-wheel-drive powertrain for the same base price of $32,995


DEARBORN, Mich., Oct. 2, 2012 – Ford's new Fusion Hybrid, the most fuel-efficient sedan in America, raises the bar on luxury and technology with the debut of the 2013 Titanium edition.

The new model will be sold alongside the Fusion Hybrid SE, which is priced $1,575 less than the outgoing Fusion Hybrid, with even more content. The Titanium edition was developed in response to consumer demand for a higher level of luxury in a hybrid vehicle. Ford has been selling the Fusion Hybrid since 2009, and this is the first time it has been offered with this level of features.

Starting at just $32,995, Fusion Hybrid Titanium is available for the same price as the 2.0-liter EcoBoost® Fusion with all-wheel drive.

"Traditionally, car buyers have had to compromise when selecting between class-leading efficiency, premium amenities and value," said Samantha Hoyt, Fusion Marketing manager. "The new Fusion Hybrid Titanium lets customers have it all."

In a sea of bland midsize segment choices, the flowing silhouette of the new Ford Fusion stands dramatically apart from the crowd – exuding confidence, sophistication and a dynamic attitude.

Fusion Titanium models step it up a notch with standard front fog lamps, chrome accents on the door handles, rear deck spoiler and polished 18-inch alloy wheels.

Once inside the Fusion Hybrid Titanium, drivers would be hard-pressed to guess that this is a mainstream family sedan. Technology and design are integrated in a manner that looks fantastic and works wonderfully.

Both front seats get power adjustability, with the driver's seat getting 10 directions from which to choose. All seats along with the steering wheel and shift lever are trimmed in leather.

"All of the interior materials and surface finishes provide the sense of arriving at a destination," said Gary Braddock, Fusion interior designer. "Metallic finishes on the door, instrument panel and center console are bright without being reflective, allowing the interior to look expensive without being ostentatious."

Controls fall readily to hand in the driver-oriented cockpit of the Fusion, and Titanium models get a 12-speaker Sony® audio system with HD Radio™. The award-winning SYNC® connectivity system is augmented with the enhanced voice control capability of MyFord Touch® along with SYNC Services on every Fusion Titanium. A rear view camera and Reverse Sensing System help to keep the driver aware of what is behind the Fusion while backing up.

For night driving, an ambient lighting system provides a relaxing and pleasant cabin environment while an auto-dimming electrochromic rearview mirror ensures the driver is never blinded by other vehicles with bright headlights coming up from behind.

Fusion's new hybrid powertrain is activated by a push-button start so the key can stay in a pocket or purse. An advanced lithium-ion battery pack is one-third lighter than before but provides more power, enabling electric driving at speeds up to 62 mph.

"With Fusion Hybrid Titanium, going green no longer means having an austere ride," says Hoyt. "No guilt, no pain."

Fusion Hybrid Titanium will be available in early 2013.

The story behind the new Fusion
For more on the new Ford Fusion, check out http://FordFusionStory.com, a special mobile site featuring articles, videos and graphics that are easily shareable directly from a smartphone, tablet or computer browser to Facebook, Twitter, Google+ and blogs.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 168,000 employees and about 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.


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    • 1 Second Ago
  • 30 Comments
      marv.shocker
      • 2 Years Ago
      ...or you can get a range topping Camry Hybrid XLE for $27,500. It doesn't have Titanium trim, but at least it's reliable...
        Rocketeer
        • 2 Years Ago
        @marv.shocker
        I think you're confused. Ford doesn't make a class competitor to the Camry Hybrid XLE. Tempurpedic does. I can get their top-of-the-line 10" memory foam bed for $3,000, it will induce sleep only slightly slower than the boring Camry, and I'll have an extra $24,500 in my pocket to boot.
      Jake
      • 2 Years Ago
      They just don't seem to leave much room for Lincoln to carve out a niche and thrive. The Fords are too good.
      Yang Xi Gua
      • 2 Years Ago
      Accord and Altima will surely challenge the Fusion, which is more expensive and less powerful than the prev generation while at the same time maintaining the same 22 / 34 mileage.
        merlot066
        • 2 Years Ago
        @Yang Xi Gua
        "less powerful than the perv generation"? The base 2.5L is more powerful and fuel efficient thanks to iVCT. The 1.6L EcoBoost is more powerful and fuel efficient than the new iVCT 2.5L. The 2.0L EcoBoost has more horsepower and torque than the outgoing volume 3.0L V6 and has the same horsepower and more torque than the 3.5L V6 in the Fusion Sport while getting better mileage than both entines. Then there is the more powerful 2.0L 47 MPG hybrid as well... The Accord is warmed over crap with "new" features that have been around since 2009 and the Altima is plagued with CVTs.
      noevfud
      • 2 Years Ago
      Breaking News! Seriously? This is a story! Pathetic.
      artandcolour2010
      • 2 Years Ago
      I think the Fusion is going to be a bestseller for years to come. This might be the '49 Ford of our time, not that the situations or cars are anything alike in details.
      Paul P.
      • 2 Years Ago
      That is one sexy looking sedan.
      GFB
      • 2 Years Ago
      The Fusion will be a sales success for Ford but Lincoln MKZ sales will tank for reasons clearly outlined in this article. Ford says it is committed to reviving Lincoln but then it does everything to undermine Lincoln's already minuscule appeal. This after investing over a billion dollars in Lincoln. Are there any adults in charge in Dearborn?
        Randy
        • 2 Years Ago
        @GFB
        The 2013 MKZ is pretty damn cool, no?
          Brodz
          • 2 Years Ago
          @Randy
          Hell no. It is just a different looking Fusion with a bit more glam... and priced to match. Lincoln really is.... just the highest trim level of a Ford. ford are kidding themselves with their current Lincoln lineup. It needs to becomes something proper special. The cars can't just be luxurious... but a luxury.
      T-Mille
      • 2 Years Ago
      inb4 Aston Martin
      ApplePie
      • 2 Years Ago
      it loks like an aston martin inafter T-Mille
      mjzalucki
      • 2 Years Ago
      $33,000? For a Fusion? Seriously?
      Travis Miles
      • 2 Years Ago
      I wanted the hybrid but I wanted Titanium features with it. I guess they do listen to the surveys. I know I put it in mine.
      Willie
      • 2 Years Ago
      I love that color!
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