While much of the focus for Lamborghini at the Paris Motor Show was on its new strategy for the Gallardo line using styling cues to differentiate the rear-wheel-drive, all-wheel-drive and Superleggera models, the Italian automaker is continuing development of its Urus SUV, even though it has not yet gotten final approval yet.

Stephan Winkelmann, the firm's CEO and president, is confident that the project will be approved by the VW Group, but has not yet received the final blessing and says much depends on the whether or not there will be a new architecture to underpin the vehicle. "It [Urus] has been well received both at Beijing and at clinics in America and Europe," Winkelmann said. "The point is that it is not a replacement vehicle, but a new vehicle and as a result we will be relying on the group to go forward." However, the fact that Porsche showed the Panamera Sport Turismo concept demonstrates that there is enough flexibility in that platform to perhaps support the Lamborghini concept.

"Even if we get the go-ahead now, [and] we have to go immediately, it won't be ready until 2017," Winklemann explained. In the meantime, the company is aggressively pursuing the new Gallardo strategy and promises to have its successor that goes beyond the current facelift ready by 2014. Next year, Lamborghini will busy itself with building the 20 Sesto Elemento carbon-fiber intensive models as well as celebrating the company's 50th anniversary as well as adding a U.S. slate to its European and Asian spec racing series. The events, according to Winkelmann are important because "we sell the dream, but we also must maintain the dream. We have to be more and more involved in the lives of the vehicles."


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    • 1 Second Ago
  • 15 Comments
      bootsnchaps60
      • 2 Years Ago
      Sorry, it's just ugly.
      Jonathan Ippolito
      • 2 Years Ago
      They should have given the four door the green light instead of this travesty . Please Lambo green light the four door instead and never green light this SUV ,
      ShutoSteve
      • 2 Years Ago
      I still haven't caught on to the styling of this vehicle. It's really quite ungainly to me, from a design standpoint.
        Tabs Luther
        • 2 Years Ago
        @ShutoSteve
        I respect your opinion, but have to disagree! This is one of the best looking suv's I have ever seen. To me, from a design standpoint, they took lamborghini style and applied it to an suv shape, rather than trying to make the suv look like a car. Its about time these big box vehicles stepped into the future as far as looks!
      kuntknife
      • 2 Years Ago
      Wow, 2017? You risk 1 of 2 things by releasing a concept so soon. 1) The final product looks *nothing* like the concept. Google "chevy volt concept". Maybe not the most attractive vehicle, but funky and unique, nothing like the final product. 2) Your product stays the same and looks aged. Almost always, you'll fall into the 1st category, and that's going to disappoint a lot of people. Then again, Lambo hangs on to designs for 20 years before they try something new, so maybe the 1st option isn't a concern for them :P.
      trzjax
      • 2 Years Ago
      Urus? There are two letters missing in that name...
      Ak74
      • 2 Years Ago
      "CEO and president, is confident that the project will be approved by the VW Group, but has not yet received the final blessing" VW owns Audi and Lambo. Not Audi owns Lambo lol
      jonwil2002
      • 2 Years Ago
      Stupid idea. Lamborghini should stick to doing what they do best, i.e. making seriously cool super-cars. Plenty of other marques in the Volkswagen group that can make SUVs,
      BG
      • 2 Years Ago
      Urus??? Rhymes with anus?
      Patrick
      • 2 Years Ago
      Mega rich guy, "My wife loves the Lamborghini cars so much but she can't drive them. She wishes they would make an SUV." Lamborghini Executive, "Hey, you guys all know how we overhear people at the club talking about how their wives wish they could drive a Lamborghini? Well I have a great idea!"
      Carbon Fibre
      • 2 Years Ago
      Red Light, now. POS a complete disgrace towards Mr. Lamborghini
      untitledfolder
      • 2 Years Ago
      It's "Superleggera" not "Superleggeria," Autoblog. Consider proofreading.
      guinnessfanatic
      • 2 Years Ago
      From the people who brought you the X6M, another useless 1% money sink!
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