No matter where you go in New York City, yellow taxi cabs speckle the landscape, and the newly named Taxi of Tomorrow will certainly help continue this trend. After winning the bid to supply the Big Apple's iconic taxis, Nissan designers based in San Diego, California spent about a year coming up with the perfect shade of yellow to use on the 2014 Nissan NV200 Taxi when it starts picking up NYC fares in October 2013.

As you can see in the image above, Nissan's yellow is much lighter than some of the other current NYC taxis which Francois Farion, of Nissan Color and Design Strategy, maintains makes the NV Taxi look fresher than existing hues that offer a more orange, aged look. In the video, Farion says Nissan explored going with a color other than yellow for its new NV200 Taxi, but it sounds like the governing body of New York cabs, the NYC Taxi and Limousine Commission, quickly put the kibosh on that idea.

Stuck with yellow, Nissan then looked to find a shade that took paint availability, ease of repair and cost into consideration to make sure the vans are easy to fix and keep up. One of the rejected yellows had more of a shimmer which would have made it more difficult (most likely being harder to blend or match) for cab companies to repair.

Scroll down to check out Nissan's video and press releases.

Show full PR text

San Diego, Calif. – Each day, 600,000 New Yorkers hop in the back of a taxi – the iconic yellow cab that is a symbol of New York City around the world. When the city's Taxi of Tomorrow, the 2014 Nissan NV200 Taxi, arrives on New York streets, the vehicles will sport a new, and brighter, shade of yellow thanks to Nissan designers in San Diego, Calif. Before choosing a new yellow hue, however, Nissan's design team pushed to see if another color might be an option.

"We actually started first to check and see if there was a chance to change from yellow to something else," said Francois Farion, senior manager of color and design for Nissan. "We had to do that just to make sure there wasn't any chance to change from yellow to something else." When it became clear the mission was to remain "yellow", Nissan's team set about finding inspiration and innovation in some unlikely places such as grocery stores and hardware aisles. Between price considerations, repair issues, testing and pigment concerns, arriving at the perfect shade of yellow took about a year.

"You have all of these yellows currently on New York taxis," said Farion. "We wanted to make it look slightly lighter and slightly fresher." Soon a new Taxi will be on the streets of New York, sporting a new shade of yellow that, according to Nissan designers, is icon-worthy.

New York City Approves Nissan as Exclusive Taxi Provider

-Taxi of Tomorrow hits streets in October 2013
-Nissan Taxi fleet will be New York's most fuel-efficient ever

New York - In a majority vote today, New York City's Taxi and Limousine Commission (TLC) officially approved regulations requiring the replacement of retiring taxicab vehicles with the Nissan NV200 Taxi of Tomorrow. This milestone, which officially makes the NV200 the taxicab of New York City, comes after a rigorous review and competitive selection process. The regulation sets a new standard for vehicles operating on the streets of New York, beginning in October 2013, and will significantly improve the overall fuel efficiency of New York's taxi fleet.

The exclusive agreement begins in late 2013, when the first Nissan taxis will hit the New York streets, and lasts for a decade. Powered by a 2.0L 4-cylinder engine, the Nissan NV200 is designed to reduce carbon emissions and enhance fuel efficiency across the entire taxi fleet, as old models are replaced.

"Nissan is appreciative of the opportunity to provide the City of New York with the next-generation of its iconic yellow taxi," said Joe Castelli, vice president, commercial vehicles and fleet, Nissan North America Inc. "We're looking forward to working side-by-side with the New York Taxi and Limousine Commission to deliver the safest and most comfortable taxi ever to be on the streets of New York. The Nissan NV200 Taxi will deliver unprecedented innovation and vehicle features to the 13,000-strong taxi fleet."

"The Taxi of Tomorrow is a little closer to today," said NYC Taxi and Limousine Commission Chair David Yassky. "Today's vote paves the way for a safer, more comfortable, convenient and fun ride than New Yorkers have ever known. Today's culminating vote may have been five years in the making but feels like a new beginning and leaves us even more excited and energized about the future!"

Drawing on its full range of commercial vehicle experience - including providing taxis for municipalities around the world - Nissan is in the process of conducting extensive testing for the Nissan NV200 Taxi prior to the vehicle going on sale, both at Nissan test centers and on New York city streets. Additionally, the Taxi of Tomorrow will be the first New York taxi to be crash-tested with taxi equipment installed, including the partition.

Nissan has also partnered with Braun Corp., the world leader in automotive mobility products, to develop, engineer and produce a creative solution for a wheelchair-accessible taxi in New York. Drawing on Braun's innovation and experience in the mobility industry, Nissan will offer a mobility solution to New York taxi medallion holders when the taxis go on sale in 2013.

Designed from the inside out, using input from New York taxi drivers, medallion holders, fleets and passengers, standard interior features and passenger amenities include:

-Ample room for four passengers and their luggage, offering substantial improvements over current taxi models
-Sliding doors with entry step and grab handles, providing easy entry and exit
-Transparent roof panel, presenting unique views of the city
-Opening side windows
-Independently controlled rear air conditioning
-Active Carbon Lined headliner to help neutralize interior odors
-Overhead reading lights for passengers and floor lighting to help locate belongings
-A mobile charging station for passengers, including a 12-volt electrical outlet and two USB ports
-Breathable, antimicrobial, environment-friendly, durable and easy-to-clean seat fabric, simulating the look and feel of leather
Flat "no hump" passenger floor area for more comfortable ride

Other notable vehicle features are:

-Proven 2.0L 4-cylinder powertrain, engineered to enhance the emission performance and fuel efficiency of the taxi fleet
-150,000 mile powertrain warranty
-A low-annoyance horn with exterior lights that indicate when the vehicle is honking, so the horn is used less frequently. A 6-way adjustable driver's seat featuring both recline and lumbar adjustments, even with a partition installed
-Unique driver's seat material and stitching to promote improved airflow
-USB Auxiliary audio input and charge port for driver
-Standard navigation system with integrated rearview backup monitor
-Hearing Loop System for the hearing impaired
-Driver and passenger intercom system
-Pre-wiring for taxi T-PEP system

In addition, important safety features of the Taxi of Tomorrow include:

-Only taxi ever to be safety tested and certified with full taxi partition
-Front and rear-seat occupant curtain airbags, and seat-mounted airbags for the front row
-Standard traction control and Vehicle Dynamic Control
-Sliding doors to lessen risk of pedestrians, cyclists and other motorists getting struck by doors opening unexpectedly
-Lights that alert other road users that taxi doors are opening

The Nissan NV200 Taxi will be produced in North America at Nissan's manufacturing facility in Cuernavaca, Mexico. Total manufacturer suggested retail price (MSRP) of the vehicle, with all planned standard features, will be approximately $29,700.

To stay informed on news and events related to Taxi of Tomorrow, follow it on Twitter at http://www.twitter.com/taxioftomorrow or visit www.taxioftomorrow.com.

About Taxi of Tomorrow
In 2007, City officials convened a group of stakeholders, including representatives of taxi drivers, owners and passengers, to create a set of goals for the next New York City taxi cab, a project called the Taxi of Tomorrow. Taxi of Tomorrow was the result of a groundbreaking effort by the Design Trust for Public Space and the NYC Taxi & Limousine Commission to re-imagine the entire taxi system - including the vehicle - for the 21st century. In December 2009, the TLC issued a "request for proposals," inviting auto manufacturers and designers to submit their best ideas for a purpose-built vehicle to serve as a New York City taxicab. At the end of the evaluation, the Nissan NV200 was selected and will be the next New York City taxicab for ten years, beginning in 2013.

About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010 and has been recognized as a 2010 and 2011 ENERGY STAR® Partner of the Year by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com.

About Nissan
Nissan Motor Co., Ltd., Japan's second largest Japanese automotive company by volume, is headquartered in Yokohama, Japan and is an integral pillar of the Renault-Nissan Alliance. Operating with more than 150,000 employees globally, Nissan provided customers with more than 4.6 million vehicles in 2011. With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of fuel-efficient and low-emissions vehicles under the Nissan and Infiniti brands. A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year award.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 18 Comments
      Rob J
      • 2 Years Ago
      People who complain about the contract being awarded to a Japnese company can just take all their sh!t made by a foreign country or made IN a foreign country and throw it in the trash. All of it. Your TV. Your phone. Your house made of Canadian 2x4s. Burn it to the ground. By your own rules, you are unamerican. We live in a globalized society where the cheapest, best products are available to everybody so THAT is what we are going to use. If you don't like it - stand up and say. "I want to pay more for an inferior product. FRACK YEAH CAPITALISM.
        merlot066
        • 2 Years Ago
        @Rob J
        I support American wherever I can. Philips made their LCD TVs in America until 2007, I currently own two of them and there is nothing inferior about them. The appliances in my kitchen are GE Monogram, 5 out of the 7 of them were made in the United States. And 4 of the last 5 cars to be in my driveway were made in America as well (Mustang, Explorer, Aviator, CTS, the only odd car out is the MKZ which is made in Mexico). Nobody makes computers or cell phones in America so that analogy is ridiculous. There are viable American alternatives to a lot of items we purchase.
          merlot066
          • 2 Years Ago
          @merlot066
          At the time Philips was the only company still making TVs in America. American-made TV from a dutch compnay vs. a Chinese-made TV from a Japanese company (the only American company who makes TVs at this point is Vizio and they weren't very big at the time). I'm not ignorantly saying I buy everything American but in many instances there are ways to support American companies/labor. In the case of the Taxis, the Transit Connect will be built in America starting in 2013 so they could have picked an American-made taxi from an American company. It's dissappointing to think that the taxi cab, a staple of the American city, will be from a Japanese company now.
          lne937s
          • 2 Years Ago
          @merlot066
          Philips is a Dutch company. You were buying a foriegn brand built in America, like buying a Kentucky-built Camry. But truly, it makes more economic difference where the car is built and where its parts are built than where the brand originates from. The Ford proposal was to be Turkish-built. The Nissan is at least built in North America.
          natron3030
          • 2 Years Ago
          @merlot066
          All things being equal I'll buy as local as I can... but when they are not equal I will not settle for something less.
      FierySolstice
      • 2 Years Ago
      I really think that GM and/or Ford should have came up for something instead of Nissan. I understand what Rob J is saying below, but American car companies can't even sell their cars in Japan!! I think the US should put a tariff on all Japanese cars until that is lifted. I think we should be able to see Fords and Chevys in Japan just the same as we see Toyotas and Hondas here! But this is just disgusting, what's next our cop cars?!?
        Chico
        • 2 Years Ago
        @FierySolstice
        Ford did have a proposal, similar to Nissan's, it was a Transit Connect based version of a NYC taxi.
        lne937s
        • 2 Years Ago
        @FierySolstice
        The US does put a tarrif on imported trucks (i.e. "Chicken Tax"). However, there are no prohibitions on US-made cars being sold in Japan... that is just a frequently repeated lie that has been repeated so much a lot of people believe it. There are some tarrifs and restrictions placed on US agricultural products exported to Japan, but not on cars. A number of cars like the Maxima are only made in the US and are exported from the US to Japan. Detroit brands have sold in Japan in the past and there are no laws prohibiting them from doing so now... They would have to offer cars that meet stricter Japanese emissions standards and different safety standards, just as Japanese brands have to meet our standards. And they would have to offer vehicles relevant to the shrinking Japanese domestic car market. And they would have to invest a lot of money to establish their brands. But they have decided not to pursue the Japanese market because they saw investment was not worth the potential gains. Detroit brands lost the contract because the product they proposed was inferior based on the judgement criteria set forth by the City of New York. Nissan was willing to work to meet the criteria the City put forth and the Detroit brands were not.
          lne937s
          • 2 Years Ago
          @lne937s
          For example, GM used to export the Chevy Astro to Japan, which developed a cult following in the country. http://www.iasc.jp/
      Big Squid
      • 2 Years Ago
      WHOAH!!! THAT SHADE OF YELLOW IS MORE YELLOW THAN LEMON YELLOW, BUT NOT QUITE AS YELLOW AS BANANA YELLOW!!! HOLY CRAP IT\'S A FREAKIN\' MIRACLE!!!!!!!!!!
      Jason Krumvieda
      • 2 Years Ago
      Nice little van, for a taxi. Too bad that they didn't spend 1 year on making it prettier instead of all that time wasted on the perfect shade of baby cow poop.
      Pandamasque
      • 2 Years Ago
      "Nissan designers based in San Diego, California spent about a year coming up with the perfect shade of yellow" Now that's the kind of job one can only dream of.
      Anon
      • 2 Years Ago
      Quite obvious from the photo that its the "incorrect" yellow.
      William Miller
      • 2 Years Ago
      I like this yellow)
      SethG
      • 2 Years Ago
      Paint availability? Really? I would think that in the quantity these things are going to be purchased, any paint manufacturer would be happy to produce whatever color Nissan wanted.
      lostjr
      • 2 Years Ago
      There is a white NV200 being tested on the streets of San Francisco. I've seen it twice.
    • Load More Comments