We haven't finished preparing for this week's Paris Motor Show, but it seems it's already time to start prepping for SEMA. We're getting to the point where it just wouldn't be a trip to Vegas without a pile of tuned Hyundai cars, and this year's bonanza begins with a Genesis Coupe R-Spec with a serious hotting-up courtesy of ARK.

Leaving no doubt that this is not a car for getting groceries, carbon fiber accessories like a front splitter with winglets, new hood, and rear overfenders under the decklid and wing have been draped outside. To make sure all of that aggression isn't wasted, the 3.8-liter V6 has been boosted to 395 horsepower and 340 pound-feet of torque, with a performance intake leading to a Brian Crower 4.2 Stoker kit and other internals strengthened with the necessary upgrades.

The driver's office is a "custom interior" by JPM Coachworks, featuring a Sparco wheel and seats tucked into the roll cage. An LSD keeps things in order, six-piston brakes front and rear bring things to a stop and it'll sit low on the job over ARK coilovers. Now you have something to look forward to come November, which the press release below will tell you more about.
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ARK PERFORMANCE TO UNVEIL HYUNDAI GENESIS COUPE R-SPEC TRACK EDITION AT 2012 SEMA SHOW

Hyundai's High Performance R-Spec Platform Provides the Perfect Building Block for its Super Tuner Track Model


COSTA MESA, Calif., Sep. 24, 2012 – Hyundai is again teaming up with ARK Performance to create an ultra-high-performance track edition based on the Genesis Coupe R-Spec model. The ARK super-tuner track edition will debut with the Hyundai brand at the 2012 SEMA show. This special ARK model takes the new Genesis Coupe 3.8-liter, direct-injected engine to an impressive 395 horsepower at 6800 rpm, with axle-flexing torque of 340 lb.-ft. at 5400 rpm. From the exterior, the ARK design theme takes the muscular character lines of the Genesis Coupe to the extreme, with race-like flared over-fenders, an aggressive front splitter, and carbon-fiber hood with heat-extractor vents.

"The Genesis Coupe R-Spec is an ideal platform from which to build our SEMA track edition" said Ted Lee, owner of ARK performance, Inc. "The ARK Genesis Coupe R-Spec truly demonstrates the full track-tuning potential of the affordable Genesis Coupe R-Spec model. ARK continues to represent the ultimate in aftermarket performance tuning for Hyundai."

While the exterior is impressive, the ARK Genesis Coupe goes far beyond exterior cosmetics, with significant under-hood performance modifications, a race-like interior environment, racing differential, tires, brakes and suspension. The comprehensive list of ARK performance enhancements include:

Engine
- ARK performance intake system
- ARK performance oil cooler
- ARK performance lightweight pulley kit
- BTRcc Blueprinting
- Brian Crower 4.2 Stroker Kit
- JE Pistons
- BC 4340 Crankshaft
- BC 4340 Connecting Rods
- ARK performance R-Spec ceramic-coated headers

Interior
- JPM Coachworks custom interior
- Sparco® steering wheel L575
- Sparco Pro ADV racing seats – red
- Cusco 8-point chromoly roll cage

Exterior
- ARK-ADRO FL carbon hood
- ARK-ADRO rear diffuser
- ARK performance SFX rear overfenders
- ARK performance CFX carbon deck lid
- APR GT300 carbon wing with mount

Transmission
- ARK carbon plate clutch kit
- ARK dual mass flywheel
- Cusco type RS 1.5/2-way limited-slip differential

Wheels and tires
- Yokohama ADVAN RS2
- Nitto NT05

Brakes
- Six-piston Big Brake kit F/R
- ARK carbon brake pads
- ARK stainless steel brake lines

Suspension
- ARK performance DTP coilover system
- Cusco suspension bars, arms and control rods

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance.

For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com