• 2013 SRT Viper GTS, Gingerman Raceway in South Haven, Michigan, September 6, 2012 (Photo credit Richard Prince/SRT).
  • 2013 SRT Viper GTS, Gingerman Raceway in South Haven, Michigan, September 6, 2012 (Photo credit Richard Prince/SRT).
  • 2013 SRT Viper GTS, Gingerman Raceway in South Haven, Michigan, September 6, 2012 (Photo credit Richard Prince/SRT).
  • 2013 SRT Viper GTS, Gingerman Raceway in South Haven, Michigan, September 6, 2012 (Photo credit Richard Prince/SRT).
  • 2013 SRT Viper GTS, Gingerman Raceway in South Haven, Michigan, September 6, 2012 (Photo credit Richard Prince/SRT).
  • 2013 SRT Viper GTS, Gingerman Raceway in South Haven, Michigan, September 6, 2012 (Photo credit Richard Prince/SRT).
  • 2013 SRT Viper GTS, Gingerman Raceway in South Haven, Michigan, September 6, 2012 (Photo credit Richard Prince/SRT).
  • 2013 SRT Viper, Gingerman Raceway in South Haven, Michigan, September 6, 2012 (Photo credit Richard Prince/SRT).
  • 2013 SRT Viper, Gingerman Raceway in South Haven, Michigan, September 6, 2012 (Photo credit Richard Prince/SRT).
  • 2013 SRT Viper, Gingerman Raceway in South Haven, Michigan, September 6, 2012 (Photo credit Richard Prince/SRT).
  • 2013 SRT Viper, Gingerman Raceway in South Haven, Michigan, September 6, 2012 (Photo credit Richard Prince/SRT).
  • 2013 SRT Viper, Gingerman Raceway in South Haven, Michigan, September 6, 2012 (Photo credit Richard Prince/SRT).
  • 2013 SRT Viper, Gingerman Raceway in South Haven, Michigan, September 6, 2012 (Photo credit Richard Prince/SRT).
  • 2013 SRT Viper, Gingerman Raceway in South Haven, Michigan, September 6, 2012 (Photo credit Richard Prince/SRT).
  • 2013 SRT Viper, Gingerman Raceway in South Haven, Michigan, September 6, 2012 (Photo credit Richard Prince/SRT).
  • 2013 SRT Viper, Gingerman Raceway in South Haven, Michigan, September 6, 2012 (Photo credit Richard Prince/SRT).
  • 2013 SRT Viper, Gingerman Raceway in South Haven, Michigan, September 6, 2012 (Photo credit Richard Prince/SRT).
  • 2013 SRT Viper, Gingerman Raceway in South Haven, Michigan, September 6, 2012 (Photo credit Richard Prince/SRT).
  • 2013 SRT Viper, Gingerman Raceway in South Haven, Michigan, September 6, 2012 (Photo credit Richard Prince/SRT).
  • 2013 SRT Viper, Gingerman Raceway in South Haven, Michigan, September 6, 2012 (Photo credit Richard Prince/SRT).
  • 2013 SRT Viper, Gingerman Raceway in South Haven, Michigan, September 6, 2012 (Photo credit Richard Prince/SRT).
  • 2013 SRT Viper GTS, Gingerman Raceway in South Haven, Michigan, September 6, 2012 (Photo credit Richard Prince/SRT).
  • 2013 SRT Viper GTS, Gingerman Raceway in South Haven, Michigan, September 6, 2012 (Photo credit Richard Prince/SRT).
  • 2013 SRT Viper, Gingerman Raceway in South Haven, Michigan, September 6, 2012 (Photo credit Richard Prince/SRT).
  • 2013 SRT Viper GTS, Gingerman Raceway in South Haven, Michigan, September 6, 2012 (Photo credit Richard Prince/SRT).
  • 2013 SRT Viper GTS, Gingerman Raceway in South Haven, Michigan, September 6, 2012 (Photo credit Richard Prince/SRT).
Back in May, we were the first to reveal that Chrysler was going to be requiring that its dealers meet certain special criteria to sell the 2013 SRT Viper. Now, USA Today is reporting that no more than 6.5 percent of Chrysler's U.S. dealerships will earn the right to sell the new Viper. Of the 2,300 dealerships, "only about 100 to 150" will satisfy the qualifications SRT has deemed necessary to satisfy the "different kind of a customer" and "different approach" that the Viper requires. That's far fewer outlets than the one-fifth of Chrysler's dealer body that was rumored back in July.

Those fortunate enough to make the cut will receive full-circle training in how to deal with all aspects of the $99,390 SRT Viper and $122,390 Viper GTS, and a report in Automotive News indicates that they'll have to pay for it: a "high-performance agreement" to sell the 640-horsepower coupe will cost $20,000, but a further $5,000 is needed for tools, training, preferential ordering and peripherals that apply to the brand and every vehicle in the SRT stable.

Any dealer can opt in at the $5,000 level, and if they have met customer satisfaction standards, they are eligible for the special treatment when it comes to ordering. Any dealer can also work on any SRT vehicle, excluding the Viper. Only the select few, though, will get the chance to spend that $20,000. What it will take to be among the chosen hasn't been divulged, with SRT CEO Ralph Gilles saying only that "the first unofficial requirement... [is] a love affair with the cars."


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    • 1 Second Ago
  • 44 Comments
      Andrew TheBoss
      • 2 Years Ago
      75% American power 25% Italian/Latin elegance Nice Job
      Esher127
      • 2 Years Ago
      It's cool, the dealers will happily pass those costs right on to their customers via dealer markups. :(
      Bill Burke
      • 2 Years Ago
      SRT and Viper have alot at stake in developing the right ingrediants to sell what they plan to offer. SRT, I believe, wants to go beyond a badge on a car and become something no American manufacturer has, a stand alone brand like no other. World class performance equal to or better than anything the exotics can offer, at a lower, yet still premium price. To reach this goal a dealer can't just sell a car, he has to sell the experience that only SRT can deliver. That's a privilege and an obligation that not every dealer wants or can meet. Viper is the first and Barracuda will be the next of the domestic exotics that will give credibility to every model that wears the SRT logo.
      budwsr25
      • 2 Years Ago
      I don't think this thing is going to sell. There is so many cars alot better looking for the same if not lower priced. It is soooo ugly!
        GreaseMonkeySRT
        • 2 Years Ago
        @budwsr25
        Have you seen one in person? I'm willing to bet you haven't. Pictures do not do this car justice.
        wrxfrk16
        • 2 Years Ago
        @budwsr25
        What? It looks great, and it's powerful as hell. Not to mention it's really the purist's car, naturally aspirated motor, manual gearbox only, rear wheel drive; it's textbook sports car.
      Mike Lee
      • 2 Years Ago
      Why is the Viper - the one most often shown in photos - painted Cobra blue with white stripes? Is Chrysler STILL bowing to Shelby's iconic sports car? Can't Chrysler come-up with a paint scheme unique to Viper?
        Bud
        • 2 Years Ago
        @Mike Lee
        As a way over simplification - Nations have there own racing colors - Italy Red, France Blue, Germany Silver, UK Green. Ever heard of Ferrari Red, Silver Arrows, or British Racing Green. The American racing colors are White with two blue stripes. Seeing the Viper looks odd being Blue with white stripes- unless it can be argued that they are very, very, wide blue stripes ? ?
        avconsumer2
        • 2 Years Ago
        @Mike Lee
        Oh, you mean the ones Shelby ripped off from the Chrysler powered Cunninghams of Le Mans fame? Riiiight...
        Bud
        • 2 Years Ago
        @Mike Lee
        As an over simplification, nationalities have there own racing colors - Italy as in Red, France as in Blue, Germany as in Silver, and UK as in Green. It begs the question have you ever heard of the Silver Arrows as in Mercedes or Auto union or British racing Green ? The question I have though, is that America's national racing color is White with Blue stripes not Blue with White stripes - strange - but I guess it could be argued that they are two really, really, really, wide blue stripes ? ?
      Mike Lee
      • 2 Years Ago
      Personally, I'll wait for the C7 Corvette . . . a MUCH better looking sports car anyway, and one with a crapload of heritage that Viper will never match.
        fuzzyfish6
        • 2 Years Ago
        @Mike Lee
        You must know something we don't, last time I checked nobody aside from GM knows what the C7 will look like. So to say the C7 will be "MUCH better looking"...well you're really full of crap.
        HAT1701D
        • 2 Years Ago
        @Mike Lee
        I hear Corvette C7....I hear.."Oh look, more of the same, yet slightly different". I hear Dodge Viper...I hear whispers in the wind of the original Shelby Cobra 427........., with the GTS Coupe, I see memories of the very few Shelby Cobra Daytona Racing coupes. Real cars..............rare cars. If they were aircraft, yeah the Corvette would be an F-18 Superhornet. The Viper?....The SR-71 Blackbird.
        wrxfrk16
        • 2 Years Ago
        @Mike Lee
        By heritage, you mean a crapload of balding, rounding middle aged men driving round at five miles an hour below the speed limit, right?
      alexkoolur
      • 2 Years Ago
      LOL. It was a crappy experience to own a viper when they sold at most DODGE dealers. Now @ only 5% ?!?! What will happen when your viper needs to get serviced or towed (happens often), you will be told that your viper needs to get towed or be serviced at the "nearest" SRT VIPER dealership, which only happens to be 200 miles away..lol. Why are they ONLY talking about this now?!?!? If this is supposed to be a 2013 model year car....WHEN THE HELL IS IT COMING OUT? Who would want to own a 2013 viper, when the 2014 is going to be a few weeks away...it's silly. This has probably been one of the WORST vehicle launches in history. They Launch it at the NYC Auto show in april, yet only released pricing a few weeks ago...now they are slowly training dealers to carry it? I'm so SICK of Rob Gilles telling all of us what "the viper experience" is like...this clown never owned a viper in his life, this "carlton" "brotha" has no idea what the essence of the viper is about, instead they have developed a car that is trying to appeal to everyone, which in the end, appeals to no one the same way vipers of old did.
        CEC
        • 2 Years Ago
        @alexkoolur
        I'm so sick of your bitching about a car you will NEVER own.
          alexkoolur
          • 2 Years Ago
          @CEC
          Please, I have owned more vipers than posters of vipers you could ever wish to own. You make it sound like every viper owner loves this car....go to viperclub.org and see the hate on there
        BombSquad
        • 2 Years Ago
        @alexkoolur
        Imagine if you used your trolling time for something productive! There'd be no stopping you! You could have your Corvette waxed to utter perfection or perhaps master the use of punctuation.
      Jonathan Ippolito
      • 2 Years Ago
      Well I'm going to wait till the new C7 Corvette is out and I've had a chance to test drive both cars but my money is currently on the C7 as the better car .
      joejoe509
      • 2 Years Ago
      I'm sure those who can afford this car will likely live within 300 miles of an SRT Viper dealer. What I'm more concerned with is the dealer markup these things will have... OUCH. If the dealer has that kind of exclusivity and has to pay $25,00 for the privilege of selling the Viper, you better believe it the consumer will be the victim here. Expect an easy $10-20,000 markup on each Viper.
        avconsumer2
        • 2 Years Ago
        @joejoe509
        Doubtful (it will be an issue). Those doing their research will know of an online dealer selling them @ sticker/lower. Those that don't... probably have plenty of dough to afford said markup. :P
          joejoe509
          • 2 Years Ago
          @avconsumer2
          Oh I'm sure it'll sell well despite the markup and I don't doubt there will be sweet deals if you're willing to look for them.
      Max Wagner
      • 2 Years Ago
      I really am looking forward to this car coming out. That way, the previous generation Viper convertibles can depreciate a bit, and I can get one for under $60k. That or a C6 Z06 convertible. Those are the 2 cars which I have always idolized. Lightweight( in today's age of bloated cars), sexy, ear-damaging engine note, and throws all the electronic nannies out of the window unlike today's sports cars. And can set faster lap times than AWD cars which are practically driven by computers
      dan
      • 2 Years Ago
      A wiener car. On par with the Corvette and Lamborghini. Only guys with small ones drive these cars.
        Curtis
        • 2 Years Ago
        @dan
        what do you drive?
        Chris
        • 2 Years Ago
        @dan
        Whatever you say dan. You're either jealous, or speaking from personal experience.
      s tom
      • 2 Years Ago
      You know dodge, not everyone can afford a viper, but is it completely unreasonable to think that people who buy the sporty 1500 truck with a hemi might want a manual trans ? /frustrated.
        peteswarr
        • 2 Years Ago
        @s tom
        I agree. I don't know why they don't offer the diesel here in the US that they offer in Europe, even though the cars are/were made here. Dodge Avenger diesel 6 speed manual gets 56 mpg in the UK and the diesel Chrysler Town and country gets 40 mpg
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