Could it be possible that around one in seven of the non-luxury electric vehicles sold in the U.S. will be made by Los Angeles-based startup Coda Automotive?

That's what CEO Phil Murtaugh told Plug In Cars recently, despite the fact that the company has delivered a mere 100 Coda Sedans to the general public.

Murtaugh said he hoped Coda would eventually account for at least 15 percent of non-luxury (read: non-Tesla) electric vehicle sales, adding that about 1,000 more cars have been ordered. He called the period from March, when the Coda Sedan went on sale, through July a "soft launch." Murtaugh recently made similar claims of sales growth in an interview with Bloomberg News, saying that the company planned to broaden its U.S. dealership network to about 30 next year, including locations in Oregon and Florida.

While the Coda Sedan has been rated by the EPA to have a single-charge range of 88 miles – 15 miles more than the Nissan Leaf – it's also about $2,000 more expensive. Coda opened its LA headquarters late last year and is said to have raised more than $300 million in private funding.


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    • 1 Second Ago
  • 10 Comments
      pete.angel
      • 2 Years Ago
      When did they sell another 25 cars to break 100? Didn't they just recall all 70-something they made all year because the airbags were not working?
      American Refugee
      • 2 Years Ago
      The best description of Coda I've read so far, summed up in the phrase "thoughtless jankiness": http://www.autoweek.com/article/20120920/CARREVIEWS/120929986
      Rick
      • 2 Years Ago
      100 wow thats over 3 months of UK Electric car sales ALL BRANDS, this company is a EV mass producer. Leaf is the Big kahuna the Corolla of the EV world.
      throwback
      • 2 Years Ago
      If they can get 15% of the market with that styling, Murtaugh should be given a raise. I can't think of a more bland looking car. The Camry looks like a Lambo in comparison.
      SVX pearlie
      • 2 Years Ago
      "Could it be possible that around one in seven of the non-luxury electric vehicles sold in the U.S. will be made by Los Angeles-based startup Coda Automotive? Not a chance. Current USDM installed non-luxury plug-in base is 42,000 units (Volt has 60% market share), so Coda will need to sell 7,000 cars, assuming that no other plug-in are sold. By end of year, there should be roughly 60,000 plug-ins, so Coda will need to have sold 10,000 cars by end of year.
      Ryan
      • 2 Years Ago
      The price is the problem. It looks fine, just like millions of other cars people drive everyday. They really should have bought out the Saturn name or Pontiac to have some name recognition and a national presence.
      Peter
      • 2 Years Ago
      All it needs are customers
        Giza Plateau
        • 2 Years Ago
        @Peter
        And new looks and price. And Engineering. It's a mystery how long shot companies attract so much funding