You didn't think you'd heard the last from Mahindra, did you? Back in July of 2012, Mahindra confirmed that it had basically given up its quest to sell small diesel-powered pickup trucks in the United States. According to a report from TheDetroitBureau.com, however, the Indian automaker is now opening a technical center in Troy, Michigan, near Detroit.

"Because of its ties to the automobile industry and motor sports, Detroit is known as the Motor City around the world. We wanted to be part of that culture," said Rajan Wadhera, Mahindra's chief executive officer for technology and product development. This is reportedly the first tech center Mahindra has ever opened outside its home country of India.

According to the report, Mahindra has already hired 70 workers in Michigan and plans to have 100 employees in Troy within the next six to eight months. It remains to be seen whether this new American base near Detroit will help Mahindra break into the U.S. market, but if it has any hopes of becoming "one of the world's top 10 automotive brands by the end of the decade", it had better get in gear.


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  • 39 Comments
      Shiftright
      • 2 Years Ago
      If they're smart, some of those new hires are automotive designers.
      mikecalabrese
      • 2 Years Ago
      I wish that Mahindra would stop playing games. Either start selling your pickup in the U.S. or officially announce that you will not be entering the U.S. market.
      • 2 Years Ago
      [blocked]
      Macvicar24
      • 2 Years Ago
      Great more foreign garbage to stare at on my commutes. Yeah!
      Walt
      • 2 Years Ago
      Tech center in Detroit? Let me translate for you - we need to steal technology from American auto makers in order to compete - just like Toyota, who also has a "tech center" in Detroit.
        Unni
        • 2 Years Ago
        @Walt
        kool, so due to the tech leadership 2 already gone through bankruptcy. Buddy its globalization now. Wake up , 1950 is over. Every automaker will love to have a research center in US because innovative culture and the crash standards etc. and its not to steal technology. For stealing technology, you don't open a tech center.
        hmmwv
        • 2 Years Ago
        @Walt
        Yeah right, GM also builds tech centers in China, are they stealing Chinese tech too?
        hmmwv
        • 2 Years Ago
        @Walt
        Yeah right, GM also builds tech centers in China, are they stealing Chinese tech too?
        hmmwv
        • 2 Years Ago
        @Walt
        Yeah right, GM also builds tech centers in China, are they stealing Chinese tech too?
        Walt
        • 2 Years Ago
        @Walt
        No need to do that, just hire away employees.
      AngeloD
      • 2 Years Ago
      It's hard to see how any company based in a squalid cesspool like India could produce a vehicle that would appeal to consumers in the first world. An automotive engineer in India walks to work, along trash strewn sidewalks teeming with other Indians openly urinating against walls and defecating in public, choking on the stench of feces, he rides a bus or train with teeming masses of others clinging to the roof and sides, his train passes over a sacred river with Indians bathing and washing their meger rags, just yards away from rotting corpses being picked apart by wild dogs. And this engineer is going to produce a motor vehicle that appeals to a resident of a first world country?
      • 2 Years Ago
      [blocked]
        • 2 Years Ago
        [blocked]
        Kahz
        • 2 Years Ago
        You durr smarts. BTW Hyundai doesn't even sell trucks, genius. Also, companies don't 'steal' market share; companies lose / gain market share, depending on how well their products sell against the competition.
        luigi.tony
        • 2 Years Ago
        RICK, Dodge doesn't build trucks anymore. But FIAT does build RAMs and sells them in North America.
        imoore
        • 2 Years Ago
        @ ak47 an Kahz Hyundai does sell medium duty and commercial grade trucks. You may remember them beig sold here several years ago as Bering before the company that imported them and rebadged them went bust; Hyundai bought the remnants and quickly pulled them from the market. Their commercial pickup is also sold in Mexico as the Dodge/Ram H100 (with a Chrysler badge on the front and Hyundai markings over the rest of the body and interior-go figure). @ Rick: From what I understand for the Australian market, Great Wall is barely touching Holden and Ford's sales performance-or Toyota, Nissan and Mitsubishi for that matter. But they have completely decimated Mahindra, not just in Australia, but in South Africa and Italy too. I can recall when both Great Wall and Mahindra debuted their trucks across from each other at the Barcelona Motor Show in 2007, and the rivalry started immediately. Since then it's been Great Wall all the way, beating Mahindra at every angle, including reliability (depending on who you ask). Right now Great Wall has a leg up on Mahindra in South America, and North America is the next target. Mahindra is playing it safe by opening a tech center in Detroit, as focus shifts to bringing the new Genio pickup and XUV500 sport ute (these were the vehicles that were supposed to target the US market while the TR/Scorpio was intended to give them brand recognition, until they got mixed up with the GV-USA racket), but Great Wall is already testing the Steed and searching to North American assembly plant. I can't wait to see how this turns out.
          Kahz
          • 2 Years Ago
          @imoore
          If Hyundai does not sell trucks in the US (providing they even have trucks), then Hyundai trucks is a non-issue in the US. How can they be 'stealing' the market share if they're not even selling trucks.
        ak47
        • 2 Years Ago
        hyundai doesnt have a truck -_-
      ak47
      • 2 Years Ago
      who'd want to buy this Indian POS except for the Indians?....i'd do anything to not be near a Mahindra
      luigi.tony
      • 2 Years Ago
      DETROIT!? That's nail in the coffin number one right there.
      Gregg
      • 2 Years Ago
      It's easy to be snarky with Mahindra, given their foibles in the USA auto market thus far. But this is an aggressive company that has deep, solid ties with Mercedes and Renault, and is a definite player in the exploding Asian market. Beyond their IT division, Mahindra also enjoys a healthy presence worldwide with their industrial machinery (like Ford and Lamborghini, Mahindra also makes tractors) and aerospace divisions, and was in the running to buy the remnants of Saab not so long ago (no doubt to access their passenger car and particularly excellent diesel engineering). This North American tech center, like those of other car makers from Lexus to Hyundai, is clearly to get a better grip on the US market and pick up some talent.
      Shahul X
      • 2 Years Ago
      Wow, racist much? I'm glad you get your snapshot of India by watching "slumdog millionaire" but thats only a small portion of India. It's like everyone looking at America by going to alabama or thinking americans are dumb by only talking to you ...
        michigan
        • 2 Years Ago
        @Shahul X
        What in the world are you talking about?
        • 2 Years Ago
        @Shahul X
        [blocked]
        Richard Nygaard
        • 2 Years Ago
        @Shahul X
        Whats wrong with Alabama?
        imoore
        • 2 Years Ago
        @Shahul X
        Shahul, which movie were you watching when you came to that statement about Alabama? Or have you been listening to Paul Finebaum and Neal Boortz much?
      ducksuckduck
      • 2 Years Ago
      Who would want to own a nice car in India? Have you seen how those people drive? If I lived in India, I would get at least 10 life and disability insurance policies. Nobody in their right mind would want to own something nice in India. So if there is no domestic market for nice cars, how can they develop competitive models for global consumption?
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