Automotive News reports Porsche is set to scale back the company's investment spending. The sports car manufacturer expects to see sales decline between five and 10 percent next year compared to earlier estimates, and the move is aimed to help the company keep its profitability up through 2013. According to Matthias Muller, Porsche brand chief, the cut in spending may delay a project or two, though there's no indication as to which exercises are going to get the back-burner treatment.

In addition, Porsche will also cut back production slightly in 2013 to more accurately reflect sales estimates. Last year saw the manufacturer sell 118,867 vehicles around the world, setting a record and marking a 22-percent jump over 2010.

Vehicle sales in Europe have slackened in 2012 as the continent continues to wrestle with economic woes. Even so, China and the United States have helped bolster the Porsche bottom line, and the first half of the year has seen the company's operating profit increase to around $1.55 billion. That number marks an increase of around 20 percent, thanks largely to the popularity of the 911 and Cayenne.


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  • 41 Comments
      Shahul X
      • 2 Years Ago
      Plus you can't call them just "rebadged".. The cayenne v6 isn't so great but if you've driven the new gts etc, youd be signing a different tune.. Even the upcoming macan should be much more special than the q5. People hate in what they can't afford or have. A Porsche is much more attainable and reliable than a Italian Supercar as well and are still available with 3 pedals
        lewazzinaroillus
        • 2 Years Ago
        @Shahul X
        so to the point shahul X,...this is the main reason you'll never catch this old school guy in a nissan gtr,..no manual,..no sale!,...among other reasons!,...went to look at that car back in '09,...and they wouldn't let us test drive the car,..VERY bad marketing strategy, in my humble opinion,..and probably helps account for the gtr's rather dismal sales numbers,...100 a month versus now 700-800- a month for porsches 911,...plus many of us are put of by the cars "robotic" reputation,..yeah,..yeah,..i know,..it's f-n unbelievably fast,..but it's SO the point and shoot vehicle,..does it all for you,..and i believe most high end buyers want more driver involvement in their sportscars,..THIS is another reason for it's crappy sales numbers,..and don't tell me that bullsh@#$!t story that "it's a limited number vehicle" on purpose!,..nissan WOULD build MORE of them if people actually wanted them!...so yeah,..it's one of the only sportscars left that comes in a stick,..BRAVO!,..i say!....
          lewazzinaroillus
          • 2 Years Ago
          @lewazzinaroillus
          meant to say,..the 911 is one of the only sportscars left out there that comes with the option of a manual,...thank god for that!
      Richard
      • 2 Years Ago
      Just raise prices. Stong Euro, raise prices. Weak euro, raise prices. Sales up, raise prices. Sales down raise prices....
      beemerboxer
      • 2 Years Ago
      After owning an early Porsche "jelly mold" model way back, I have been inclined to view the cars as V-Dubs on steroids. Times are hard for all so called "high end" auto makers; Mr. Romney's 47 percent will never own a Porsche and it seems the other members of our society are having a hard time buying them as well. Oriental cars in the low teen price range are now excellent handlers, blessed with amazingly poky engines and appointed well enough. Most can exceed the ton with a little spare oomph. A 200 mph Porsche is great to own, the prestige of the badge impressive to some but for one hundred grand or even fifty, there are many vehicles that prove better value than Dr, Ferdinand's mechanized roller skates during times demanding the practical rather than the flamboyant..
      Robert
      • 2 Years Ago
      Finally a company that knows how to manage their product. With the world economy faultering there is no place to send the extra production. Three years ago it was China, two years ago India, 2012/2013 the United States. Auto manufactures need to take the hint...REDUCE OUTPUT and restore the value of the used car.
      floppypawltd
      • 2 Years Ago
      I am not surprised thier sale have slumped. Thier designs are long inthe tooth and way over due for major rework. The 911 is so old that the last time it got a decent facelift the Bee Gees were riding the charts with boogie fever. The Cayene is just a rebadged Tourag rolling frame and doors and truth be told is a soccer moms vehicle. The Panmeria looks like a pregnent 911. Boxster looks like a dog taking a crap from the rear view. Please Porsche your image is terrible you are no longer a sports car company but a company pandering to Old men with golf caps trying to look cool while wearing depends, Wall Street douche bags and soccer moms. Ya I'm gonna catch a blasting by Porsche zombies as soon as they change thier depends.
        wrxfrk16
        • 2 Years Ago
        @floppypawltd
        You can say the 911 is old, long in the tooth, the same as every other 911 ever, a glorified Beetle, etc, etc. The fact is, it's still the benchmark sports car, it's still a briliant drive, it's still beloved, and it's still here. The 914, 924, 944, 968, 928, and even the Cayman to an extent have been made and marketed to try and replace the 911 and guess what; besides the Cayman which is a fringe model, they're all gone. The 911 is iconic, instantly recognizable, and a brilliant sports car. It hasn't changed because the people who buy them don't want them to, because the cars are excellent as they are. They look good, they're reliable, phenomenal to drive, and they're unique, unlike any other sports car on the market. Everyone's had the 911 dead practically since it came out, but it's still here, still brilliant, and it's not going anywhere fast.
        bluetimestwo
        • 2 Years Ago
        @floppypawltd
        How old are you...14?
        lewazzinaroillus
        • 2 Years Ago
        @floppypawltd
        still the de-fault sportscar,..after 50 years!,..stii the benchmark by which ALL others are measured,..still here!,...still lookin' great,..[probably THE most recognisable shape in automotive history,..for your information],...still being produced because more than enough wealthy folks find the 911 sublime,..so no,..it's not going away,..and yes,..you need to grow up!...like someone else here pointed out,..are you like,..14 or something?!
      Mark
      • 2 Years Ago
      Its all an illusion IMO. Now Bentley, and Lambo and maybe other marques are platform sharing with/from Porsche, they dont need to spend as much developing new models because the VAG group marques will share some of that expense. Hence they're lowering investment as not so much is needed directly from Porsche. That said if reliable predictive data says build less cars for a while because of the recession, that's just sound business practice. M.
      Richard
      • 2 Years Ago
      Just raise prices. Or build a $50k car with the VW 2.0 TFSI.
      flalightingsales
      • 2 Years Ago
      I would have thought that Porsche would have learned their lesson after unleashing torrents of 944's on the market in the '80's. A crappy car for the masses doesn't work.
      Burabus
      • 2 Years Ago
      Just trim the design department, no one will ever notice
      kingofgrills
      • 2 Years Ago
      Porsche needs to push ahead with the 960 that's currently in development. They need a lower production number premium model that competes with the 458 and Gallardo in the $200k space. I hope the Cajun never sees the light of day. It's like a Tiguan sport. The Cayenne has the SUV segment well covered.
      T REXX
      • 2 Years Ago
      They need to give me one for my birthday 9/24..i promise to give it nothing but good reviews..lol
      • 2 Years Ago
      [blocked]
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