When the Honda Accord Crosstour launched back in 2009 as a 2010 model, we didn't quite know what to make of it. We weren't exactly taken with its styling and we didn't get its value equation, either. It drove well enough, but fell behind the segment's fierce competition in terms of space, amenities, visibility and pricing. The market seemed to agree, and the model never got near Honda's (traditionally conservative) sales projections of 40,000 units per year.

Since that time, Honda has tried to build momentum with the model by deleting its Accord appellation (it's now just "Crosstour") and adding a four-cylinder model, but sales haven't budged. Through August, Ward's Auto reports that Honda has managed to shift just 12,857 units, and its best-ever year, 2010, it only managed 28,851 units.

For 2013, the Crosstour is getting its biggest push since launch with its first major rework, and the logic behind the facelift is interesting. According to Ward's Auto, Honda believes that a major reason why the Crosstour has failed to find buyers is because people didn't know what to call it (or presumably, what to cross-shop it against). Honda marketed the model as a crossover, but as Vicki Poponi, assistant vice president-product planning opines, "people weren't exactly sure what it was (because) it was a tweener." So Honda responded by showing the thinly disguised 'concept' seen above at the New York Auto Show in April, and the showcar is expected to match the as-yet-unseen 2013 production model almost exactly. If that's the case, Honda will clearly butch up the five-door's lines for the new model year, with a squared-off jaw, bolder grille, contrasting lower cladding, and so on.

What's more, Honda is also addressing our criticism about a lack of amenities by giving the cabin a new eight-inch information display, revamped trim, keyless start and paddle shifters on the V6. In addition, the V6 model will receive a new six-speed auto in place of the 2012 model's five-speed unit. To combat the Crosstour's inherently poor visibility, Honda is fitting all models with a standard backup camera and its trick LaneWatch blind-spot system will be offered as an option.

Will these changes be enough to jumpstart the Crosstour's fortunes in the marketplace? Have your say in Comments.

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    • 1 Second Ago
      • 2 Years Ago
      Vicki Poponi, I know what the Crosstour it is. It's an Accord that got married, let go of her looks, gained a ton of weight, stopped communicating, and thinks that the relationship she had with her husband before marriage is enough to keep them together forever.
      • 2 Years Ago
      Put a for in it, it's done... Make an Accord Avant, people will come, more than 20,000/yr.
      • 2 Years Ago
      AMC Eagle anyone? That is what this and the BMW X6 always reminds me about.
      • 2 Years Ago
      Uhh. Honda, I still don't know what this is. It isn't spacious enough to be considered a crossover IMO, and rides too high to be a wagon. The basic design hasn't changed, so the problems are still there (lack of cohesiveness, poor visibility, etc.). the changed front end hasn't changed anything, so I doubt anyone will now know what this is supposed to be. Just scrap it and make a wagon, Honda. You already have two SUV/crossovers, 3 will be pushing it.
      • 2 Years Ago
      In my opinion they should get rid of the snooping rear hatch back. Square off the back and make it an accord wagon Up in new England you see tons of suburbs wagons. An Accord wagon would sell well up here.
      Armchair Economist
      • 2 Years Ago
      the front half of the car does not look too bad. it's the rear that looks like poop coming out of a butthole
      • 2 Years Ago
      One ugly vehicle. Nothing can save that design. M
      Geoffrey Swenson
      • 2 Years Ago
      The firmer lines are better, but it still is a very awkward, bloated-looking design. None of the details are quite right, such as the way the door handles almost but don't quite follow the Accord-like crease in the sides.
      • 2 Years Ago
      oh i think the public knew very well what it was....a bad idea that was realized
      • 2 Years Ago
      Behold the reincarnated Pontiac Aztek.
      • 2 Years Ago
      People need to stop making up new words to avoid calling it a wagon. It's a (poorly executed / styled) Accord Wagon. Not a "tweener", "crossover", or some other bs.
      • 2 Years Ago
      Why would anyone want to buy this car? Seriously Honda, have you looked at it?
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