• Sep 20, 2012
Four months after Ford put its 2013 Fusion configurator online with "survey" prices, the final amounts have been announced: $21,700 for the base Fusion S with its 2.5-liter four-cylinder, plus $795 in destination fees makes for a $22,495* starting price. That's the same price as four months ago, and the same price as the outgoing Fusion. Including destination, the SE adds niceties like a keyless entry pad, power driver's seat and SiriusXM, andwill set you back $24,495 – five bucks more than the survey price. Essentially every other trim holds steady: the SE with the 1.6-liter EcoBoost is $25,290 in either manual or auto, the 2.0-liter EcoBoosted SE is $26,745, the SE Hybrid is $27,995 and the Titanium (which adds keyless/pushbutton start, Sony HD audio, dual exhaust, etc.) is $30,995. A further $2,000 is needed to claim all-wheel drive.

The Luxury Package price has gone way up, though. On the survey site, the package topped out out $2,000 on the SE Hybrid, and cost $1,505 to add to the 1.6-liter EcoBoost or $1,050 to add to the 2.0-liter EcoBoost. It still costs the same $2,000 to include on the hybrid, but now you'll need $2,300 to inject either 1.6-liter EcoBoost Fusion with more plush, and the 2.0-liter EcoBoost automatically includes the Luxury Package and adds $1,455 to the price. All of the permutations and combinations await your clicks at the Fusion configurator.


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    • 1 Second Ago
  • 120 Comments
      brian
      • 2 Years Ago
      Are you guys ever slow! The full configurator for Fusion has been up with pricing since July 26!
      Smooth
      • 2 Years Ago
      Of the new midzisers, the Fusion, Accord and Altima are all tied IMHO for best overall car and are coming for the Camry's best selling title. The rest, I think, won't do much damage. 2013 will be very interesting to say the very least.
      • 2 Years Ago
      [blocked]
        Dean Hammond
        • 2 Years Ago
        maybe because its a better allround vehicle for starters.....
          • 2 Years Ago
          @Dean Hammond
          [blocked]
          • 2 Years Ago
          @Dean Hammond
          [blocked]
          Dean Hammond
          • 2 Years Ago
          @Dean Hammond
          and FWIW I like the Sonata, but fact is as good as the car is, everything I read about Hyundias ends in......"They are getting closer....BUT......"
          Dean Hammond
          • 2 Years Ago
          @Dean Hammond
          wait till the reveiws....my bet is will be class leading in pretty much all areas of importance...why am I speculating?, this may be one of THE most important releases in fords history and the segment is volatile to say the least. based on reveiws of the last generation Mondeo ( which was class lading in its own right based on reveiws I read ) this is a generation newer with exstensive improvements...I sincerely doubt Ford has second guessed any parameters. For example, 5 different drivetrains and 47/47 hybrid mileage...
          KaiserWilhelm
          • 2 Years Ago
          @Dean Hammond
          Hey Sonata guy, see Motortrend's Automobile of the year for 2010.
          KaiserWilhelm
          • 2 Years Ago
          @Dean Hammond
          Hey Sonata guy, see Motortrend's Automobile of the year for 2010.
        Sj027
        • 2 Years Ago
        I agree 100%. Ford's new pricing strategy is making them big profits but selling less cars at a premium drives your bread and butter customers away who would otherwise buy a Camcord for 23-24k reasonably equipped. They can barely get in the door of a Fusion for that price. Knowing Ford they will have no Fusions for close to 22k on the lots. (I have never seen anything close to a current base Focus on the Ford lot.)
          Dean Hammond
          • 2 Years Ago
          @Sj027
          the "meat as such" will be SEs approx $25-29k............and they will be NICELY equipped....
        Mike
        • 2 Years Ago
        They will pay more because: 1. It looks way better, has a more upscale and premium look 2. More engine choices including 2 turbo engines 3. Its a Ford NOT a Hyundai 4. Best fuel economy with 47mpg's 5. Sync 6. MyFord Touch even though CR hates it, many people buy Fords just because of this tech 7. American Patriotism to support an American company, not a Korean one I am seriously considering buying this car since i just payed of my truck and would like a daily driver with great MPG's and would be embarrassed to be seen in it!
          JF
          • 2 Years Ago
          @Mike
          I don't want to tell you what to do, but I'll do it anyway. Your truck is paid off, it's time for you to start saving that car payment into a savings account instead of wasting it on a payment+interests+depreciation. Do it for 3 years and you'll end up with a nice amount to pay cash for a recent pre-owned car.
          • 2 Years Ago
          @Mike
          [blocked]
          Mike
          • 2 Years Ago
          @Mike
          I WOULD'T be embarrassed to be seen in it. With the had an edit button Autoblog
          carguy1701
          • 2 Years Ago
          @Mike
          Regarding number 7, I'm pretty sure the Sonata is built here...
          carguy1701
          • 2 Years Ago
          @Mike
          Regarding number 7, I'm pretty sure the Sonata is built here...
        merlot066
        • 2 Years Ago
        Sonata starts at $21,670, Malibu starts at $23,100, Chrysler 200 starts at $19,845, Avenger starts at $18,995, Optima starts at $22,175, Camry starts at $22,850, Accord starts at $23,270 for an Auto, Passat starts at $23,740 for an Auto. First of all, the Sonata is not a nice car. Second, the Fusion is right in the middle in terms of pricing (althought the extreme value of the 200/Avenger skew the numbers a bit).
          • 2 Years Ago
          @merlot066
          [blocked]
        Sox05
        • 2 Years Ago
        GTFO Sonata troll!
        Daniel D
        • 2 Years Ago
        Because the Koreans are still struggling to do a decent suspension tune. At least in Australia every car they have brought out has been inferior to the locals or the Japanese.
        Dean Hammond
        • 2 Years Ago
        do you stop people that drive 1 series BMWs, Mini Coopers, basic Audis, VW CC's ( and I could go on ) and question their sanity?....Im sure the same people would ask the same of you....everyones tastes differ, and people will pony up more for vehicles they desire, that said, this pricing is right inline with Fords major competitors in this segment...
          Sj027
          • 2 Years Ago
          @Dean Hammond
          Somehow the part about the Escape got cut out....I mentioned the old Escape being a best seller because of value, not because of technology or ambient interior lighting, or swoopy lines. No. It was a huge seller because functionality. Ford needs to continue to focus on a mix of quality, technology, and figure out how to remain priced within the competition. and yes I would question the sanity of someone buying a 40k Fusion, or a nearly 50k minivan, or 40k on a Countryman.
          Sj027
          • 2 Years Ago
          @Dean Hammond
          I'm not sure why you are hyper-defensive over Ford. They are imperfect like every other automaker. I have enjoyed 4 Fords since I started driving (from the Ford dark days at that.) I am just saying their price is too high to be the number one selling small SUV anymore, The Focus is priced too high and is too techy to ever be the number one seller, but yet had so much promise of being the number one selling small car in America. Yet the Cruze kicked its ass in sales from day one. Yes, the Focus is a better car, but it is priced significantly higher than a comparable Cruze or Civic. Sales reflect this. As for the cars you referenced, they are made by luxury automakers and are priced with a markup accordingly. Ford is not a luxury brand. Your comparisons aren't relevant.
      Sj027
      • 2 Years Ago
      Ridiculously high belt line? Check. Gaping grill? Check. Black plastic surrounds that add nothing visually or functionally to the fog lights? Check. Available in a nondescript Blue, Red, and your favorite Grey, another Grey Silver, White, or Black? Check. A 6 window greenhouse with chrome surrounds and 'fastback' styling at the expense of the function of this car (to haul passengers)? Check! Yup, another new mid-sized car. Call me jaded but I will keep buying the clean lines of used Hondas and Toyotas for a long time.
        Dean Hammond
        • 2 Years Ago
        @Sj027
        Standout styling....check.....Potential class leader...check, Choices of 5 different drivetrains....check...class leading mileage....check.....people pi$$ed it resembles an Aston martin...check....comparable interior room than the far larger Taurus...check ....better driving dynamics than the competiotion....check......the usual comparions with vanilla competitors....check...
          • 2 Years Ago
          @Dean Hammond
          [blocked]
          Dean Hammond
          • 2 Years Ago
          @Dean Hammond
          Sonata...only the hybrid.......but the car itself in the flesh is extremely attractive....
      Sj027
      • 2 Years Ago
      Mark my words, just like the Focus, this car will miss the sales projections because it is priced at a premium over the competition. You could get a 2012 Fusion basically loaded for 25k, and that is a strong selling point of that car. Comparable Focus' are more expensive for the options I wanted on the 2012 Fusion. There is a reason the Cruze sells in such large numbers. It's functional (feels larger inside than the Focus and doesn't have that center consoles that restricts leg movement) and the Cruze is well equipped at 18k. The comparable Focus will cost you 21k.
        Dean Hammond
        • 2 Years Ago
        @Sj027
        ?....wasnt the focus the #1 ( supposedly ) selling car IN THE WORLD?.................
          NightFlight
          • 2 Years Ago
          @Dean Hammond
          @ Dean At least in the US, its fleet sales ratio is incredibly high.
        gtv4rudy
        • 2 Years Ago
        @Sj027
        The Focus is more car compared to the Cruze. More power, much better handling with racy exterior styling and a cooler looking instrument cluster.
      Jonathan Wayne
      • 2 Years Ago
      Man, Ford is paying their guys overtime to downvote anyone who criticizes this car with truth and honest facts. Kind of pathetic really.
        Randy
        • 2 Years Ago
        @Jonathan Wayne
        Or the competition is paying people to negative comment with rediculous statements.
        mmmfloorpie
        • 2 Years Ago
        @Jonathan Wayne
        They must be paying you overtime to criticize this car. I see post after post of yours dissing the car.
        mmmfloorpie
        • 2 Years Ago
        @Jonathan Wayne
        They must be paying you overtime to criticize this car. I see post after post of yours dissing the car.
      Frisky_Dingo
      • 2 Years Ago
      There sure are a lot of Ford fanboys in here. This car is overpriced. I don't care what anyone says. I can't even begin to wrap my head around the hype surrounding this car. Yeah, it's handsome enough, and having sold new Fords just very recently, I have no doubt it will be a solid offering and will be successful. But it is not near the head-and-shoulders segment crusher so many of you make it out to be. This car is NOT priced in line with the other midsizers. To say otherwise is daft. The Titanium starts crazy high to not even have a sunroof or nav standard. Then there's the whole little tidbit about it being vastly underpowered in comparison to the competition. I haven't seen hype this bad since the GT500's impending debut. Kinda ironic, yet fitting, I suppose....
        Dean Hammond
        • 2 Years Ago
        @Frisky_Dingo
        rubbish, then use common sense and dont look at the titanium...its about choices...just like certain Matt finish paint job on a Hyundai....$1000.....its not like its rammed down your throat
        Dean Hammond
        • 2 Years Ago
        @Frisky_Dingo
        rubbish, then use common sense and dont look at the titanium...its about choices...just like certain Matt finish paint job on a Hyundai....$1000.....its not like its rammed down your throat
      OnTheRocks
      • 2 Years Ago
      I wish you Nancy's would shut up about the price. Yes, a fully loaded modern Ford is expensive, but you are getting a world class, premium product. The beauty of it though, is that if you're still scrounging up pennies you can get these cars in base-trim at an affordable price, and you'll still be getting the solid engineering and fit-and-finish of a premium car. If a Camry or Accord floats your boat, okay then. Enjoy the Frigidaire.
      Yang Xi Gua
      • 2 Years Ago
      Accord will be its biggest challenge with its lower cost, better economy, and better interior.
      • 2 Years Ago
      [blocked]
        MyerShift
        • 2 Years Ago
        that is okay. Since you probably dont have a job anyway.
          Roger
          • 2 Years Ago
          @MyerShift
          OR, he just has common sense and doesn't want to throw new dollars at a rapidly depreciating asset. Me, I'll go with the latter. You can keep paying $30k year after year and tell us how that goes, though.
      tegdesign
      • 2 Years Ago
      This is a knockout for Ford. Like the slight Aston snout!
      Jonathan Wayne
      • 2 Years Ago
      Fusion is a nice car, but way overpriced. My brother has a 2010 Fusion SE and it looks nice and all but there are some really cheap parts too on it I don't like. The main thing that bothers me is that the steering wheel, the thing you touch 99.9999% of the time is not leather but some crappy vinyl textured thing. I mean how much more money would it have been to put leather on the steering wheel? The arm rests on the doors are very cheap too and thinly padded. Gauges look cheap too and the sun visors are cheap also. Body and paint are nice and the seats ok. When you look at the Titanium model, you would have to be an idiot to buy it. You can get a very loaded Hyundai Azera for $33,000 with a V6 or a fully loaded to the gills Azera for $37,000 which is a far superior car. Just because you car sort of looks like an Aston Martin does not mean you should try to charge a premium. Materials wise, Hyundai, Honda and Toyota to name a few are far superior to Ford. Even though I don't love it, I would get a Honda Accord for the same or less money and get a better car with better materials, Sonata or Camry.
        merlot066
        • 2 Years Ago
        @Jonathan Wayne
        A panorama sunroof, heated rear seats, and cooled front seats are the only things that the Sonata has over the Fusion. The Fusion, however, has SYNC, MyFord Touch, a digital gauge cluster, blind spot monitoring, lane-keeping system (not that I would want that but that's the new trend in the industry), adaptive cruise control, collision warning with brake assist, front and rear parking sensors, active park assist, rain sensing wipers, 110V power outlet, keyless entry keypad, ambient lighting, and, while the reviews aren't out yet, the Fusion will almost definitely be a 10x better driviving car than the Sonata. As for your steering wheel complaints, you're talking about one of the last old-ish Fords left. The new Fusion is on a new platform and shares almost nothing with the outgoing model except the base engine. You reference the Sonata but even the Sonata Limited only has a partially leather-trimmed wheel with cheap looking plastic inbetween. Take a look at the new Focus or Taurus, the wheel is leather wrapped with contrasting stitching (on the Focus) and aluminum accents in the center.
        Dean Hammond
        • 2 Years Ago
        @Jonathan Wayne
        so, obviously Ford didnt change a thing on the 2013 correct, they just did the same as they did with the Focus, same body, same interior, same materials, same engines.....oh wait.....your opinions will not mirror that of the magazines that actually get to touch and drive the vehicle.....
          Jonathan Wayne
          • 2 Years Ago
          @Dean Hammond
          Really, you think it is going to be that drastic? BS. If they are selling cars now with what they have they have little incentive to raise their costs too much is any. The new ones will be on the lot in a few days so I will check them out and see. FOMOCO fanboys can downvote all day but here is the truth. Once again I will use the Azera as an example, just because. You can load a Titanium Fusion to within a hair of the Azera's price, base or top, and you still won't get a super premium leather interior, all the tech it has, panorama sunroof, front and rear heated seats and front ventilated seats and a V6 engine, so how the hell is it competitive or better? If I compare it to the Sonata Limited 2.0T with the premium package, which is what it really competes with, and is the absolutely most loaded and expensive Sonata which also has way more stuff than the Fusion, the Sonata not only creams it with all of its stuff including front and rear heated seats and a panorama roof, but it is still also much cheaper. Cute how you are lecturing me on how different and better a car is that you have never seen in real life or been inside of or driven. Fords and GMs sell because they offer cheap leases and huge discounts off of MSRP when their cars don't sell and also offer big discounts to employees, but when put head to head, they are not as good and not as cheap as their Asian counterparts. I have neighbors with Taurus Limiteds and Lincoln MKSs and they are not as nice inside as an Azera or Genesis, so I doubt this new Fusion will be better than Ford's more expensive cars, right?
          Dean Hammond
          • 2 Years Ago
          @Dean Hammond
          absolutely Johnathon....if one considers the fact you would be UNABLE to list the components that carry over from the previous model to this...but go ahead....then reconsider the word drastic....car is basically all new from the ground up in comparison.
        Sj027
        • 2 Years Ago
        @Jonathan Wayne
        I want to defend you, Jonathan Wayne, but saying Toyota and Hyundai have better quality interiors than comparable Fords? No. just no. Ford has come a long way in the fit and finish department. (despite using some things like the same interior lock covers and power window switches or over 30 years) Toyota in the same period that Ford has gone upscale with their interiors, Toyota, and Honda went for large expanses of hard, brittle plastic that leaves a mark if you rub it too hard (At least the Sienna's dash I touched at the auto show) The new 4Runner and Sienna in particular have about the same quality interior as a Daimler era Chrysler.
        Sj027
        • 2 Years Ago
        @Jonathan Wayne
        I want to defend you, Jonathan Wayne, but saying Toyota and Hyundai have better quality interiors than comparable Fords? No. just no. Ford has come a long way in the fit and finish department. (despite using some things like the same interior lock covers and power window switches or over 30 years) Toyota in the same period that Ford has gone upscale with their interiors, Toyota, and Honda went for large expanses of hard, brittle plastic that leaves a mark if you rub it too hard (At least the Sienna's dash I touched at the auto show) The new 4Runner and Sienna in particular have about the same quality interior as a Daimler era Chrysler.
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