We'd like to believe that corporations have the ability to do something nice without an ulterior motive, that a company can just be good without angling for a bump in consumer sentiment, brand awareness or sales. This is not one of those times, but that doesn't take away from the fact that the "Honda Loves You Back" campaign is doing a bunch of nice things for Honda fans.

The latest involves the LA-based band Monsters Calling Home, which shot a couple of its music videos entirely in Hondas owned by various band members, proving that, yes, you can play a set of drums in the back of a Fit. Honda noticed one video in particular for the song "Fight to Keep" (below) and decided to love the band back with a special surprise. The band was lured to a location in LA under the ruse of playing the song live for a room of Honda executives, but the carmaker had other plans.

Instead, Monsters Calling Home was ushered across the street to the studio where ABC's Jimmy Kimmel Live is taped. You can guess what happened next, or better yet, scroll down to watch the band's reaction to getting their big break courtesy of a carmaker.

Honda has done a few other things as part of its "Honda Loves You Back" campaign, including throwing a parade for a guy who drove his Accord over 1,000,000 miles and making Jack-o-Lanterns that feature customer faces. Are these actions entirely altruistic? No, and we played our part by even telling you about it, but we doubt recipients like Monsters Calling Home even care.




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    • 1 Second Ago
  • 21 Comments
      Edsel
      • 2 Years Ago
      The band has a great future if they can stay organized and disciplined. I too purchased their EP. Thanks to Honda and Autoblog for featuring this band and this story.
      AP1_S2K
      • 2 Years Ago
      very cool. Trumped a lot of the other promo's done by Honda which were weaksauce
      Keith
      • 2 Years Ago
      That was a pretty cool thing they did for them there. :-) In fact it was very nearly cool enough to forgive the Crosstour, except that I know the Accord Tourer exists and Honda brought us the Crosstour instead...
      Edsel
      • 2 Years Ago
      The band has a great future if they can stay organized and disciplined. I too purchased their EP. Thanks to Honda and Autoblog for featuring this band and this story.
      Bavarian818
      • 2 Years Ago
      Congrats "Monsters Calling Home"!!! You deserve the opportunity to launch your careers! I wish you the best! Thank you Honda for showing that your not just a huge corporation, but a huge corporation that cares about people!!! That is unique!
      th0mb0ne
      • 2 Years Ago
      That was very well done all around. Not a bad little song either!
      waetherman
      • 2 Years Ago
      Very cool for them, and very nice of Honda. I was expecting something a little more wacky though, like having them about to play to that big empty conference room, only for the curtain to go up behind them revealing they were actually on the Kimmel Live set.. now that would have been really cool. Good song btw. I just bought their EP from Amazon - 6 songs for $6. A little pricey for an unknown band, but whatever - maybe it'll help them afford a place to sleep!
      BobWellington
      • 2 Years Ago
      Couldn't get past the first minute of that song. Pretty bad music, but the recording in the car was creative.
      Camaroman101
      • 2 Years Ago
      i dont like them cause they arent wearing shoes
      Big Squid
      • 2 Years Ago
      Well, those musicians seemed happy enough about it. Oh, and GM sucks.
      Matt McKinley
      • 2 Years Ago
      sorry but i couldn't make it more than a minute through either video. who wants to listen to asian hipster music? not me.
      Krayzeeass
      • 2 Years Ago
      Not bad music:) Maybe McDonald's will step up and get them on Leno next...
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