Word from an Automotive News Europe report is that Land Rover may build a sub-Evoque compact SUV. According to the report, Design Director Gerry McGovern told ANE, "Certainly, I think we can go smaller," continuing, "In a world focusing on sustainability you could argue that smaller and lighter is the way to go."

While that is far from confirmation of any upcoming product, it does point to the fact that Land Rover is aware of not only environmental concerns, but to the prevalence of increasingly compact luxury CUVs like the Audi Q1, and BMW X1.

It also hints to awareness regarding price. Currently, the Range Rover Evoque carries an MSRP of $43,995 in base "Pure" form. A range-topping Dynamic Evoque Coupe starts at $52,895, and can cross the $62K mark when fully loaded. This pricing leaves room below the Evoque for a smaller, more affordable Land Rover with the streetwise appeal of the Evoque (rather than the more traditional and upright aims of the just-updated LR2).

This is not the first rumor-mongering that we have heard regarding a mini-Evoque (in fact, rumors go all the way back to 2010, before the model was even on sale), but this candid admission from a high-ranking executive suggests that there's real thought being put into the notion. We're guessing that the Evoque's robust early sales and racking up of industry awards has provided added motivation, too.

Some reports suggest that the sub-Evoque model would be a more leisure-oriented vehicle. In order to be truly affordable, this compact 'ute could be devoid of much of the expensive off-road kit that drives up sticker prices.

Would such a move dilute the Land Rover brand? Let us know in our poll below.

Should Land Rover build a sub-Evoque range?
Yes, I like the idea of a smaller Evoque with a smaller price tag 2057 (35.2%)
No, the Evoque is as small as Land Rover should go 3514 (60.2%)
I'm not sure 271 (4.6%)

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    • 1 Second Ago
      • 2 Years Ago
      If they make a smaller model, I am pretty sure the rear window will cease to exist. Can't make it any smaller than it already is.
      The Wasp
      • 2 Years Ago
      I'd like it if they keep Land Rover/Range Rover as brands that people aspire to own -- I don't really want them to offer a $30k lease special that anyone can get their hands on because then all of a sudden the nicer models lose their prestige. *Cough, BMW.* I don't consider myself affluent enough to drive a Land Rover/Range Rover and I'm perfectly fine with that.
      • 2 Years Ago
      Only if Tata revitalizes the Rover Brand and brings some more mainstream models first. If Range Rovers/Land Rovers are suppose to be Off Roaders, and Jaguars suppose to be luxury sedans/wagons/coupes, then make Rovers mainstream like VW.
        The Wasp
        • 2 Years Ago
        I have no affinity for the Rover brand but that actually makes sense -- Tata probably doesn't have the reputation to really make a big impact in Europe or North America. Jaguar and LR/RR really are luxury vehicles, pulling a BMW and trying to make them mass market would really bring the brand prestige down [in the American point of view, anyway]. They could use another brand name if they are interested in a global economy/mid-level marque.
      • 2 Years Ago
      So, a less-versatile LR2? What a horrible idea. The LR2 is already an overpriced piece of plastic junk. The Evoque is about as cheap as LR can go without stepping into economy territory.
      • 2 Years Ago
      I voted yes, but what I'd really want is a manual transmission.
      Kai F. Lahmann
      • 2 Years Ago
      The BMW Group competitor would be the Mini Countryman; X1 is about the same size as the current Evoque. If I see how big the interest in both the Countryman and the similar sized and also very individual styled Nissan Juke is here in Europe, there might be a big market for such cars. So – why not?
      • 2 Years Ago
      • 2 Years Ago
      Just saw a 4 door evoque today and it looks amazing in person. If they make any sub-Evoque SUV's look a bit like the Evoque then it will probably awesome too.
      • 2 Years Ago
      I love jeeps, why wouldnt I like a small range rover? done right anyway.
      • 2 Years Ago
      A land rover the size of a Rav 4 is a good idea, if and only if it is highly off road capable. kinda like the little hardcore Suzuki offroader.
      • 2 Years Ago
      Eww. I'm one of the few people who thinks the Evoque is ugly.
      Felipe Politano
      • 2 Years Ago
      There should be a smaller sub-LR2 (LR1?) LAND ROVER, not a Range Rover.
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