2012 Land Rover Range Rover Evoque coupe - front three-quarter view

Word from an Automotive News Europe report is that Land Rover may build a sub-Evoque compact SUV. According to the report, Design Director Gerry McGovern told ANE, "Certainly, I think we can go smaller," continuing, "In a world focusing on sustainability you could argue that smaller and lighter is the way to go."

While that is far from confirmation of any upcoming product, it does point to the fact that Land Rover is aware of not only environmental concerns, but to the prevalence of increasingly compact luxury CUVs like the Audi Q1, and BMW X1.

It also hints to awareness regarding price. Currently, the Range Rover Evoque carries an MSRP of $43,995 in base "Pure" form. A range-topping Dynamic Evoque Coupe starts at $52,895, and can cross the $62K mark when fully loaded. This pricing leaves room below the Evoque for a smaller, more affordable Land Rover with the streetwise appeal of the Evoque (rather than the more traditional and upright aims of the just-updated LR2).

This is not the first rumor-mongering that we have heard regarding a mini-Evoque (in fact, rumors go all the way back to 2010, before the model was even on sale), but this candid admission from a high-ranking executive suggests that there's real thought being put into the notion. We're guessing that the Evoque's robust early sales and racking up of industry awards has provided added motivation, too.

Some reports suggest that the sub-Evoque model would be a more leisure-oriented vehicle. In order to be truly affordable, this compact 'ute could be devoid of much of the expensive off-road kit that drives up sticker prices.

Would such a move dilute the Land Rover brand? Let us know in our poll below.

Should Land Rover build a sub-Evoque range?
Yes, I like the idea of a smaller Evoque with a smaller price tag2057 (35.2%)
No, the Evoque is as small as Land Rover should go3514 (60.2%)
I'm not sure271 (4.6%)