Toyota, now all about getting its groove back, changed its ad slogan to "Let's Go Places." Scion, meanwhile, advertises the FR-S (Toyota 86) around the world with drift-happy regional launch videos and, in the UK, scenes of dystopian breakout. But in this corner of the world, before Scion went mature, we remember when it had hip, DJ-driven spots with editing as edgy as the image it was trying to promote.

Which brings us to this 30-second spec ad, created by YouTube users Marcus Stokes and Marko Mandaric. Heavy on the bass and VFX, it pitches the FR-S in Scion's original style. And even though the FR-S is the easy offering to slot in, we suspect the vibe might do favors for the tC and, pushing things, even the iQ simply because it's so left-field. So while we try and figure out whether the FR-S means Scion's got its goove back, you can check out the video below.



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  • 71 Comments
      • 2 Years Ago
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      Bruce Lee
      • 2 Years Ago
      I like how there's tons of idiots bashing Scion for this ad when it's not a real ad, do you guys even read the posts? It's a spec ad-a fake ad made by people trying to get into directing (i.e. scoring real jobs) to show that they can make a commercial.
      • 2 Years Ago
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        ayeco
        • 2 Years Ago
        I'm with you. I guess I just don't understand marketing and demographics. No one seems to be getting it right for me. But then again, I'm a 40 year old who still thinks he's in his early 30's and acts like mid-20's but I have taste and money to spend on nice things that are good, not just pretty. This is eye candy and the candy isn't even that sweet. This ad is just like dubstep, it's in your face and just wants your attention. There's nothing subtle to it, nor does it have any real substance.
        Carbon Fibre
        • 2 Years Ago
        Agreed. Just look out there and analyze the type of people who drive these Scion cars? Toyota or not.
      VDUB
      • 2 Years Ago
      really... if this commercial is what persuades you to buy this car, than you are definitely buying it for the wrong reason. the original commercial with gushi drifitng should make you want to buy this car.
      Jan Calloway
      • 2 Years Ago
      Cool effect but the answer is still no. If Toyota wont bring back the Celica, or sell us the F86 or sell any sports car under the Toyota name then they have lost a part of their customer base . To sell it under Scion just waters down the Toyota name. If you want to buy aToyota sports car, you can't, their are not Toyota sports cars in america. Don't say "but there is Scion and Lexus", yes they have go fast cars, but the one that started it all is relegated to humdrum cars.
      WindsWilling
      • 2 Years Ago
      No. Some power under the hood to match the chassis capability would make me buy the car though.
      • 2 Years Ago
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      Chris
      • 2 Years Ago
      As a male in his late 20s, this ad doesn't really do anything for me. It seems to be aimed more towards younger females. Few ads really have much of an effect on me. The last one I can remember, that really got my attention, was a Dodge Charger ad from a couple of years ago. It was a blacked out SRT8, or R/T aired during the Super Bowl. It caught the attention of everyone in the room, and made me want to go out and buy an all black Charger SRT8 the very next day. I certainly appreciate the Scion FR-S for what it is, but this particular commercial seems kind of generic to me. I'm more interested in the car than the graphics and music. That's my .02.
        Gorgenapper
        • 2 Years Ago
        @Chris
        Exactly, it showed some fancy cubes pulsing like a wave to music, then they burst apart and the car appeared and some androgynous singer sang about butt cracks or crowds or something showing. The car never once started up, never peeled off or drifted, never opened its doors to show the sports-oriented interior....it appeals to the people who buy a car because it's cute, or because it looks cool.
          Gorgenapper
          • 2 Years Ago
          @Gorgenapper
          WTH, love this AB comment system double posting for me without any warning. Good job on the site's programming, did you outsource this to India or Mongolia? Idiots.
      Walt
      • 2 Years Ago
      Autoblog's endless promotion of certain vehicle on this site - such as this thing - makes me what to puke, not buy one.
      jonnybimmer
      • 2 Years Ago
      Unless it's a teaser commercial, panning the camera around a parked car in a dark room while playing "exciting" music does absolutely nothing for me and certainly does not give me the feeling Scion is trying to bring "Sport back".
      zanarditypes
      • 2 Years Ago
      Not really, because it's so CGI. Good for the toy-like xD, xB and iQ, but the FR-S is a substantial car that requires more substantial imagery.
      IBx27
      • 2 Years Ago
      I liked the commercial until 0:15, then I remembered why I hate the world of advertising: dubshit.
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