• Video
  • Sep 14th 2012 at 12:45PM
  • 19
We can't remember ever seeing a commercial for a bus at all, much less one that was genuinely epic, but we can cross both those firsts off our bucket list thanks to an ad for Denmark's Midtraffik public bus system.

Midttrafik wanted to make riding the bus cool, and the result is this 90-second spot directed by Marc Wilkins that runs through all the awesome features on buses like designer bells with cool functions, donuts of the tire-smoking kind and nice seats. But that doesn't even begin to describe it, so perhaps the tagline on the Midtraffik site puts it best: Drama, desire and plenty of bus. Don't miss it; the commercial (with subtitles) is below.

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    • 1 Second Ago
      • 2 Years Ago
      Outstanding. It's always nice when organizations don't take themselves too seriously. What the heck can you do when tasked with creating an ad for public transportation? I say they did a darned fine job here. And he's still cool.
      • 2 Years Ago
      That is efin hilarious!
      Sasparilla Fizz
      • 2 Years Ago
      Great ad, like benzaholic said what can you do with a bus ad? This is a good one.
      • 2 Years Ago
      It's really big and long!
      Andre Neves
      • 2 Years Ago
      0:54 - LoL @ Starter hat. I feel like it's 1990 all over again.
      • 2 Years Ago
      Directed by Michael Bay
      • 2 Years Ago
      Great ad, but it's like a mcdonald's commercial - it's not all what i seems. and yes i take public transit to work everyday.
      • 2 Years Ago
      Cracked up with the moped doing donuts...then the bus starts doing them too. Lost it haha!
        • 2 Years Ago
      Ele Truk
      • 2 Years Ago
      Learn something new every day. Danish for "Cool" is "Cool"
      • 2 Years Ago
      I'm so not convinced! No way I ride in one of those... I'd rather walk or ride a bike.
        • 2 Years Ago
        Good ... 2 Wheeled Menace won't be alone
      2 Wheeled Menace
      • 2 Years Ago
      Hah..... No thank you, i'll take my electric bike. I can get there faster - and have a choice of route as well.
        • 2 Years Ago
        @2 Wheeled Menace
        Good ...Bjorn won't be alone
      • 2 Years Ago
      It is amazing what good advertising can do. Awesome ad.
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