Marty Giles runs a Ford dealership in Fort McMurray in Alberta, Canada. Marty Giles had his dealership robbed over the weekend. Marty Giles has a good sense of humor... and a plan to get even.

What you are listening to in the video below is an actual radio spot, in which Giles tells listeners, "I know you've heard about our family pricing initative. Over the weekend, however, we had some non-family members come steal some rims and tires."

By that line at the 0:05 mark, we are already off to a rather humorous start. The wheels and tires belonged to a Harley-Davidson Edition Ford F-150, an F-150 FX4 and a Mustang. Rather than voice his anger, Giles decided to get even by offering a $10,000 reward to anyone who could provide information to the Royal Canadian Mounted Police on the crime. Another $10,000 will be donated to a charity of the Mounties' choosing.

According to the ad, if the tires are returned, Giles will "call off the posse... no harm, no foul."

Giles also attempts to get inside the heads of the criminals, by adding "I get a great deal on commercials, and I'll run them forever until you get caught," and several other truly great lines. Click below to hear this instant classic of a radio spot.

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    • 1 Second Ago
      • 2 Years Ago
      instant " Hall Of Fame" nominee.
      • 2 Years Ago
      Mike Callen
      • 2 Years Ago
      I hope Mr. Gilles gets his man and that he intereviews him for the follow up ad :)
      wideawake canadian
      • 2 Years Ago
      Thanks for all your right wing lunatic comments, but I guess you didn't notice that this Ford dealer is IN CANADA! You know, that cold place where people don't shoot each other constantly, and where we've had universal healthcare for FIFTY YEARS without turning into communists. Your ignorance is showing.
        • 2 Years Ago
        @wideawake canadian
        Go away, moron!! None of this drivel you posted has anything to do with the post!! You're clearly not "wide awake" as your post states. No, your head is clearly buried where the sun don't shine.
      • 2 Years Ago
      Hey AB, please keep us updated on this one...
      • 2 Years Ago
        • 2 Years Ago
        Sounds like sonataguy is the worlds worst negotiator sour grapes?
        • 2 Years Ago
        Dealers work for you. You hold EVER card and have ALL the leverage in a negotiation with a car dealership, because you have the money. If you got a crooked deal, you're the only one to blame. They don't force you to buy a car.
          • 2 Years Ago
          That equation changes abruptly upon your arrival at the service department. Ask your "service advisor" whether they're working on commission! I'm sure they'll advise you fairly.
      • 2 Years Ago
      As soon as I saw it described as "the funniest and most brilliant ad I've ever heard" I knew to not bother wasting my time listening to it
      • 2 Years Ago
      "Was your friend really on the phone with his sister? You can't be too sure!"
      DJ Noble @ Norden
      • 2 Years Ago
      I hope those criminals get busted! Great way to make a bad situation turn into a positive. Good job, North Star Ford!
      • 2 Years Ago
      sunday sunday sunday,come 1 come all, were not going to smash a car with a baseball bat, were going to break a thieves knee caps, and knuckles and toes, 1 at a time, and not to worry - Obama care will fix him right up!!! and now the fine print... [dealership not held responsible if bat comes back off knee and hits you in the head. like in funny video on you-tube. 1.9% is based off total MSRP of vehicle purchased, and that means manufactorers SUGGESTED retail price, and what do you think they are going to SUGGEST too, they need more engineers to create the next 700hp smoking horse that still has a live axle. Bats are supplied by DICKS Sporting Goods and are not in any affiliation to this thief bashing. Leased vehicles have a return policy of 0 days, because once you drive it off the lot your screwed, just like the thieves. Any and all EV's sold do not come with a extension cord, go talk to Obama about that, maybe he will come up with a stamp for it,kinda like a food stamp but for electricity, makes sure he understands the UL rating, he is a bit of a outta touch simpleton. All new I-phone 5 models will not be compatible with SYNC systems, that is because ford is trying to make a simple button on your phone.. the "speaker" button, and make it into a over complicated PIECE of technology, just to jack up the cost of your vehicle, when they should just leave it to the professionals.... SAMSUNG....JAPAN....or CHINA . ! ]
      • 2 Years Ago
      That was very well done. hahah
      • 2 Years Ago
      This guy reminds me of Cave Johnson. Brilliant!
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