When is the last time you watched five minutes of video on a Lada that didn't involve dual power windows, fires or Fifth Gear? Don't feel bad if the answer is, "What's Russian for 'never'?", but now's a good time to change that. Lada wants the world to know that it's no longer the old Lada, revealing its very brown and rather sleek XRay concept at the Moscow Motor Show, and it didn't stop at taking a mound of photos in order to show it off.

Penned by the brand's Milan-based design team – which is headed by Steve Mattin, an alumnus of Mercedes-Benz and Volvo – the XRay is a sign of both Lada's aspirations and the design language we should eventually see on its production cars. You can get a closer look at it in the two videos below.






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    • 1 Second Ago
  • 11 Comments
      Rich M
      • 2 Years Ago
      I'll wait for the Z-Ray. It's two better than X.
      Dark Gnat
      • 2 Years Ago
      I bet they will sell a Lada these.
      Clever
      • 2 Years Ago
      Official presentation on Moscow motor show: http://www.youtube.com/watch?v=2Ou162oRoyI
      • 2 Years Ago
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      kingrat001
      • 2 Years Ago
      It's brown and it's looks make me want to say, "Yuck!", but for Russia, wow!
      Clever
      • 2 Years Ago
      If needed, there is an official press release on the X-Ray in English
      ricardoduarte
      • 2 Years Ago
      a great improvement from ladas design a really beautifull car, i wonder though what will be left of the design and detail when they put in production.
      protovici
      • 2 Years Ago
      Vehicle name sounds like a 1968 Vietnam War battle ground.