When is the last time you watched five minutes of video on a Lada that didn't involve dual power windows, fires or Fifth Gear? Don't feel bad if the answer is, "What's Russian for 'never'?", but now's a good time to change that. Lada wants the world to know that it's no longer the old Lada, revealing its very brown and rather sleek XRay concept at the Moscow Motor Show, and it didn't stop at taking a mound of photos in order to show it off.

Penned by the brand's Milan-based design team – which is headed by Steve Mattin, an alumnus of Mercedes-Benz and Volvo – the XRay is a sign of both Lada's aspirations and the design language we should eventually see on its production cars. You can get a closer look at it in the two videos below.