"Bienvenidos a OnStar."
General Motors Co. announced this afternoon that it's taking its OnStar services south of the border and will begin offering them in Chevrolet, Buick, GMC and Cadillac vehicles sold in Mexico in 2013. Services included: automatic crash response, 24/7 emergency services, stolen vehicle assistance, vehicle diagnostics, turn-by-turn navigation, remote door unlock and the RemoteLink mobile app.
While OnStar does come with a monthly subscription fee, GM believes the having a human being on the other end of the line makes its service special.
The company may have a point. Extensive testing has shown there are some advantages to the service and humans generally have much better voice recognition abilities than Siri, Sync or even HAL. But individual customers must decide if it's worth the price.
The expansion of services means all of North America will now be covered by OnStar. GM also offers OnStar in China. Currently there are 6 million subscribers to OnStar. Scroll down to see the press release.
Sophisticated technology with a human touch enters first Latin America market
DETROIT– OnStar is expanding to offer its integrated safety, security and navigation services in Chevrolet, Buick, GMC and Cadillac vehicles sold in Mexico some time in 2013, joining the United States, Canada and China as countries where the services will be available.
"OnStar's expansion into Mexico will make OnStar the preeminent provider of automobile safety and security services in Latin America," said Mary Chan, president of Global Connected Consumer. "This is an important step as we will continue to grow GM's connected vehicle solutions in other regions of the world in the coming months and years."
OnStar is planning to offer the following services in Mexico:
• Automatic Crash Response
• 24/7 Emergency Services
• Stolen Vehicle Assistance
• Vehicle Diagnostics
• RemoteLink Mobile Application
• Turn-by-Turn Navigation
• Remote Door Unlock
"While OnStar uses very powerful and advanced technologies to deliver its services in the car and via the web and smart devices, it is simple and easy for the customer to use," said Jeff Christensen, managing director of OnStar Mexico. "OnStar's human contact is what makes it unique and differentiates it from other telematics services in the market."
Additional information about availability of vehicles sold in Mexico with OnStar service and pricing will be announced in the coming months.
"This affirms our commitment to continued technological innovation, outstanding customer experiences and our focus on strengthening our competitiveness in the Mexican market," said Ernesto M. Hernandez, president and managing director of General Motors de Mexico.
"We are confident these services will be quite popular with Mexican consumers."