Set for a live reveal at a special product event in Amsterdam this afternoon, the 2013 Ford Fiesta offers freshened looks, a host of new technology and a lot more for global small car drivers.

Sharp-eyed readers will quickly notice that Ford has downsized its trapezoidal front grille – as seen on the revised Fusion and Taurus – to augment the aggressiveness of the new Fiesta's schnoz. Angular headlights offer LED elements while bracketing a new "power-dome" design on the car's hood.

For the European market – Ford is still mum on the details for U.S.-specification Fiesta models – the company is touting its three-cylinder 1.0-liter EcoBoost engine as the bread-and-butter powerplant. That frugal turbo mill is expected to give the Fiesta best-in-class fuel economy in the highly competitive European small car market, though the automaker has yet to report official consumption figures.

The revised Fiesta brings with it, happily, a new version of the pocket-rocket Fiesta ST, too. That little speed machine will make use of a 182-horsepower turbocharged 1.6-liter engine, as well as electronic torque vectoring, and looks like it will be a total hoot to drive for old-world hoons.

The 2013 Fiesta is set to be packed with premium technologies, as well. Ford's well-known SYNC infotainment system will be available, of course, along with such niceties as the Active City Stop system, which proposes to help drivers avoid low-speed collisions. What's more, the MyKey system will be available for Euro customers for the first time. This technology allows owners to configure maximum speed limits, audio controls and enables all safety aids – ostensibly to be used by protective parents to rein in unseasoned young drivers. (And to think, all our parents had were threats of violence and cheap gas.)

Again, all of the specifications listed here and in the press release below are for the European version of the new Fiesta only. Expect to see details for our version of the new Fiesta as they are made available later this year.
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Ford Reveals Stylish New Fiesta; Advanced Technology Includes SYNC, MyKey and 1.0-litre EcoBoost Engine

• Ford unveils dynamic new Fiesta with sharper design and exclusive features

• Redesigned Fiesta delivers cutting-edge technology including Ford SYNC voice-activated connectivity system, Active City Stop and the European debut of MyKey

• Fiesta will be equipped with the award-winning 1.0-litre EcoBoost petrol engine to deliver expected best-in-class fuel economy


AMSTERDAM, Sept. 5, 2012 – Ford today revealed the dynamic new version of the best-selling Fiesta that features a sharper design and a host of exclusive technology features.

The new Fiesta will be on stage tomorrow in Amsterdam at Ford's special "Go Further" product event hosted by Ford President and CEO Alan Mulally and attended by 2,500 dealers.

New Fiesta delivers an advanced package of technologies including voice-activated in-car connectivity system Ford SYNC, Active City Stop and the European debut of MyKey. It will also be equipped with the acclaimed 1.0-litre EcoBoost petrol engine to deliver expected best-in-class fuel economy.

"Fiesta has been one of the world's best-loved small cars across five decades, and the sporty appeal of the last generation Fiesta inspired real passion among global compact car customers, contributing to its status as the world's most successful small car," said Martin Smith, Ford of Europe executive design director. "We had to keep that vital part of Fiesta's make-up – but we also wanted to give it a more sophisticated look."

The new Fiesta marks the latest chapter in the journey of the popular small car. Ford launched the first Fiesta in 1976 and has since sold more than 15 million models around the world. New Fiesta features design cues inspired by the latest Ford global design language and concept vehicles.

The Fiesta's face is dominated by a trapezoidal front grille, bracketed by laser-cut headlamps with daytime running lamps that use LED technology, and features a power-dome bonnet design. The redesigned Fiesta also delivers a harmonious and ergonomically optimised interior.

Fiesta follows Ford's approach of democratising technology – bringing advanced features to a greater number of drivers for the first time – and will be unique among its European competitors in featuring Active City Stop, a system designed to help drivers avoid low speed collisions.

Ford SYNC in-car connectivity system delivers an unprecedented level of connectivity, enabling owners to voice-activate phone calls and music selection from devices connected via Bluetooth or USB. The SYNC system includes Emergency Assistance, which directly connects the vehicle occupants to local emergency services operators after an accident, in the correct language for the region.

The new Fiesta will also feature the European debut of segment-first MyKey, which will enable parents in particular to encourage safer driving and limit their teenager's exposure to risk at the wheel. The system allows owners to configure maximum speed and audio volume limits. It also mutes audio until seat belts are fastened and ensures driver aids, safety systems and more vigorous alerts cannot be deactivated when used.

The 1.0-litre EcoBoost petrol engine is the 2012 "International Engine of the Year" and is expected to deliver best-in-class fuel economy.

Ford will reveal more details about the new European Fiesta range at the Paris Motor Show in September.


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  • 55 Comments
      Jason Golden
      • 2 Years Ago
      Ford is doing a nice job of creating a handsome family face with '13 Taurus, '13 Fusion, Focus Electric, C-Max, and now Fiesta. I like the Aston-esqueness of the design language. Especially with the case of the Fiesta, this new styling reduces the "cute cuddly face" effect.
      dohc73
      • 2 Years Ago
      Giving Ford a clue (for better or for worse) let's hear it for Aston Martin's design language!!
        SatinSheetMetal
        • 2 Years Ago
        @dohc73
        The Aston Martin design language that was developed under the hand of Ford? I'm sure Ford is well aware of what it is developing. Maybe Aston Martin needs to create a new identity and stop using the one it created with Ford.
        Britt Benston
        • 2 Years Ago
        @dohc73
        Aston needs to separate itself more, especially now. The Fiesta looks like the Cygnet after a taffy pull.
        • 2 Years Ago
        @dohc73
        [blocked]
      Thomas
      • 2 Years Ago
      I love it! only thing I don't like is the black plastic around the fog lights. I prefer the current european fog lights better and keeping those or a similar design without the plastic would have made it look less cheap.
      aatbloke1967
      • 2 Years Ago
      This is the first of a number of new models Ford of Europe is unveiling at the Amsterdam gig. The mk4 Mondeo gets its official unveiling tomorrow.
      Mike S
      • 2 Years Ago
      Finally, Ford have followed the design of their concept, Verve, more closely, and given us a fabulous-looking super mini. And HOORAH, they've gotten rid of those stupid, stupid interior door pulls which caught my knees right at where they rested against the armrests! And HOORAH, they've added a center-console armrest and storage compartment! I truly love this little car, and with these (long-awaited) improvements, I'd trade my '09 Corolla for one if I could. Bravo, Ford!
      klo3
      • 2 Years Ago
      The refresh looks good. The images seem like a prime example of clueless corporate execs marketing for them young folks.
      usa1
      • 2 Years Ago
      Nice improvement in looks.
      zizixx89
      • 2 Years Ago
      lol ppl complain about LED's alot its the age of LED's till somthing better comes along
        Ducman69
        • 2 Years Ago
        @zizixx89
        LEDs are great as long as they aren't crap LEDs. Some are crazy efficient and bright enough to be headlights, others are dim and have virtually no spread to them whatsoever, rendering them virtually invisible if viewed from a 45o angle. So people should continue to complain about LEDs when they suck, so that they can be replaced with better LEDs.
      cpbraun
      • 2 Years Ago
      The biggest question is, do we get a direct carry over here in the States, or do we get another watered down version? This front end is lightyears ahead of what they're selling here right now. I loved the aesthetics of the Euro Fiesta, and really felt like the US version was a big letdown. Just design it right the first time, and use the same nose cone around the world.
        • 2 Years Ago
        @cpbraun
        [blocked]
      artandcolour2010
      • 2 Years Ago
      That looks great!
      domingorobusto
      • 2 Years Ago
      While this nose looks good, I definitely prefer the current design. It just looks much more aggressive to me, which I prefer. Oh well, it's not like this one's ugly. I'm actually hoping the 1L EB makes it to America in the Fiesta. It represents a decent little power, and more importantly torque, boost over the base engine, and being turbo'd it should be easy to get more out of it through the aftermarket. My only concern though is that the 1.0 is supposed to be pretty heavy due to it's iron construction, so I just hope it doesn't mess up the chassis balance. And Ford would be absolutely stupid to not bring over the ST. Here's hoping they do the right thing and bring it over, especially in 3 door trim.
        Sorten Borten
        • 2 Years Ago
        @domingorobusto
        Every report I have read about the 1.0L EB suggest that it is between 20KG and 40KG lighter than the 1.6L engine that it replaces.
      Wonder Woman
      • 2 Years Ago
      If only we can get the two door fiesta and focus in the U.S.
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