Honda continues its low-volume rollout of the Fit EV with a decision to lease 200 units in Japan over the next two years, mostly to local governments and businesses. After unveiling the car in the U.S. last November, Honda announced it expects to bring about 1,100 units to market over the next three years. The number could be larger, though, since Honda will be monitoring market acceptance to gauge production volume. We suspect the modest sales target has something to do with compliance with California's regulation that large automakers build at least some zero-emission vehicles.

Honda's development team created the Fit EV with three targets: build an EV with greater range requiring less battery capacity, enhance motor drive performance and make the battery charging as time efficient as possible. The development team used two key words to define the EV's identity – "fun" and "mottainai" (which translates to "no waste.")

Honda chose the basic package of its internal combustion engine Fit with its compact body size and occupant comfort, and worked on building an electrified version that maximizes energy efficiency. Honda was able to achieve what Green Car Congress calls "the current best AC energy consumption rate of 106 Wh/km and one-charge mileage of 225 km (140 miles) in JC08 mode." As for limited production and sales targets, Honda remains in line with other plug-in-hesitant major automakers like Ford, Toyota and Mitsubishi.


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    • 1 Second Ago
  • 10 Comments
      krona2k
      • 2 Years Ago
      Honda, Honda, Honda, I'd probably choose you over Nissan if you had a LEAF competitor available but that's probably not going to happen in time.
        MTN RANGER
        • 2 Years Ago
        @krona2k
        In many ways, I think the Fit EV is better than the Leaf. Too bad they won't sell it.
          Rotation
          • 2 Years Ago
          @MTN RANGER
          It's better in most ways. Except lack of DC fast charging and the smaller size of the Fit EV. IMHO.
      paulwesterberg
      • 2 Years Ago
      I am interested to buy, unfortunately honda is not interested to sell.
      brotherkenny4
      • 2 Years Ago
      Who is less enthusiastic about EVs, Ford or Honda?
        krona2k
        • 2 Years Ago
        @brotherkenny4
        I'd say Honda are less enthusiastic. Ford seem to be acting out of caution rather than some ideological dislike. I do get some satisfaction in seeing Honda have to do things they have previously said they disagreed with.
      EZEE
      • 2 Years Ago
      140 miles is second to Tesla. Come on Honda...
      Rick
      • 2 Years Ago
      200 sales and preorders out the ways reality sets in, leased Jazz's it won't boost sales much, Japanese are gonna go with the Prius hybrid. To many cheap n' cheerful Kei cars will make the Honda Jazz EV a total sales flop. Maybe in 10 years time when the peak oil curve starts to decend like a rocket at a scary 200 MPH rollercoaster ride downwards the Jazz EV will do better, but even then it will be only the rich few that will be able to afford it.
      Spec
      • 2 Years Ago
      200 units over 2 years? Such a bold move there Honda! Well, I'm sure you are going to flood the market with fuel cells in 2015.
      2 Wheeled Menace
      • 2 Years Ago
      Whatever you do, don't sell too many!!