If this comes to pass, it shouldn't be a surprise in the least, but What Car? is reporting that the Alfa Romeo version of the roadster it is co-developing with Mazda will be more expensive than the MX-5 Miata upon which it is based. Alfa's market perception alone would seem to encourage that scenario, but it sounds like intentionally avoiding competition is also be at play, as Mazda's CEO has told the magazine that "the two cars were unlikely to be priced or positioned to compete against each other."

The Miata is predicted to bow as early as year (we're hearing it will likely be later), the Alfa version in 2015. Although both are expected to be built at Mazda's plant in Hiroshima, Japan the roadsters will get engines from their respective parent companies. The MX-5 is speculated to get its motivation from a 1.3-liter, 200-horsepower four-cylinder. But if Alfa wanted to charge a little more for a MultiAir-engined, 300-horsepower production version of the Pininfarina-penned 2uettottanta concept showed off at the 2010 Geneva Motor Show... well, we'd have nothing bad to say about it.


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    • 1 Second Ago
  • 41 Comments
      wanderlust
      • 2 Years Ago
      300hp in a car that light would be a blast. Go alfa
      davebo357
      • 2 Years Ago
      If I had a nickel for every time I've said "someone ought to make a Miata with 300hp from the factory" I'd almost have enough money to buy this Alfa.
      Jeff
      • 2 Years Ago
      Mazda needs to figure out how to build more cars in the US. How many more $ billions in losses will hit their balance sheet before start doing what every other import car company does (build in North America - US or Mexico).
      KAG
      • 2 Years Ago
      Sounds odd, but at least they are going back to RWD. Hopefully we will finally be able to buy them here again in the States.
      flammablewater
      • 2 Years Ago
      Great news, but you might want to send this article back for a bit of editing.
      • 2 Years Ago
      [blocked]
      Bradford
      • 2 Years Ago
      Well, I'm glad to know it'll be here "as early as year". It's called proofreading, guys.
      CarCrazy24
      • 2 Years Ago
      I'm glad Mazda found a partner to do some business with, they really do offer excellent products for enthusiasts at very competitive pricing, with great reliability to match. My hope is the new Miata does well for them, I know an Alfra roadster will be a great addition to their line-up, whenever they finally do decide to come to the U.S...
      FuelToTheFire
      • 2 Years Ago
      All of this still proves that Mazda isn't even trying with the new Miata. Look at the current generation.The Miata is a slow, underperforming turd. It's sad when the ultimate ricer car (Civic Si) can smoke a Miata. Not to mention that at the price point, you can have a WRX. The WRX has a 2 second higher 0-60, destroys it in handling and skidpad tests, and will wallop it on a track. Not to mention that it seats 5 comfortably (vs 2 for the Miata) and has MUCH moe cargo space.Cars like the Miata and the BR-Z are crappy because they provide only handling, and absolutely no speed, when other competitors offer more.If the people at Mazda had any brains at all, they would make the Miata the convertible version of the WRX, with a fulltime AWD, front and rear LSDs with an active Torsen differential, optional (if not standard) DCT, and a 2.3 turbo making 260 hp.Instead of doing that, Mazda is in bed with one of the crappiest automakers known to mankind.
        Teleny411
        • 2 Years Ago
        @FuelToTheFire
        Yes, but those cars aren't roadsters. Most are fwd, ahem awd. Some people like to drive low and close to the ground with no roof in a light weight car that's raw. I'd rather have an Alfa Duetto than any of the modern fwd techno boxes. It's about the pleasure of the car, not 0-60 times.
          Teleny411
          • 2 Years Ago
          @Teleny411
          They don't really relate on value. The roadster is basically a toy. You don't buy a roadster for value unless it's against another roadster. My Z3 is a better value than a SLK.
          Krazeecain
          • 2 Years Ago
          @Teleny411
          It's about the value though. the WRX is simply more car than the Miata. This is also my issue with the BRZ, which I LOVE... but I feel it's a tad too expensive.
          JonZeke
          • 2 Years Ago
          @Teleny411
          Don't respond to this troll. Look at the screenname, and the endless WRX fanboism when it isn't even relevant.
        truewhiteboy
        • 2 Years Ago
        @FuelToTheFire
        It should be interesting to see what the next Miata does once it gets the skyactiv treatment. So, I'm curious, where is mention of the 370Z? That has the HP you're talking about and is a RWD roadster. Get one of those. As for the BRZ, like you, I'd prefer more power in my daily driving, but it does seem to be holding its own on the track. Just depends what your personal needs are. Willow Springs Track Time Records by car: 21. Porsche 911 Carrera 1:29.25 '04 325 / 1395 22. Lotus Elise SC 1:29.49 '08 220 / 913 23. Mercedes C 63 AMG 1:29.50 '07 457 / 1772 24. Mercedes E63 AMG 1:29.60 '09 525 / 1765 25. Subaru BRZ 1:30.32 '12 200 / 1220 Randy Pobst 26. Chevrolet Corvette C5 Z06 1:30.35 '03 385 / 1430 27. Chevrolet Corvette Z06 1:30.35 '02 411 / 1414 28. BMW M5 1:30.40 '05 507 / 1848 29. Porsche 911 Turbo 1:30.69 '06 480 / 1585
      whatever
      • 2 Years Ago
      So, this new...Alpha "Spyder" will be "costlier" than the new Miata? Mazda has already announced they are going "A la carte" with the new Miata. That's where they give you options to customize your Miata. (like Mini-Cooper) So they are going to jam you for more than the old $25K for sure. The new Miata will be starting close to $30K. But where does this Alpha version check in with the upcoming 2014 Alpha 4C on the horizon? Aren't they stepping on their own toes? Sergio Marchionne was saying look for $50K for the 4C, does that mean $40's for this one?
        lasertekk
        • 2 Years Ago
        @whatever
        A-L-F-A. It's spelled Alfa. How can you call yourself a car guy if you can't get the name of the one of most storied car companies correct?
        Matthew Dawson
        • 2 Years Ago
        @whatever
        1. The current MX-5 starts at 23k. How are you getting 30k? That would be a dramatic leap in price and would scare off many potential buyers. 2. Mazda has said that they want to offer more options for personalization of cars, a la Mini or the Fiat 500. They have not announced that they're going to start taking all of the standard items and making them optional, like you seem to suggest. There have been rumors to suggest that ALFA isn't going to make the spider too much more expensive than the Miata, because it's more important in the short run to get as many cars sold and out there as possible to establish a positive public opinion for the Alfa Romeo brand. Then, as time goes on they can slowly crank up the price and offer more expensive versions, much like Mazda has done over the years. I don't think the price difference will be minute, but it won't be huge either. If the next Miata starts around 25/26k then the Alfa will probably be around 28 or 29k. Enough to keep them from competing, but not too much to scare away those how might consider the Alfa. This would also give the Spider plenty of room before it even comes close to the speculated price of the 4C.
          Teleny411
          • 2 Years Ago
          @Matthew Dawson
          I would guess the Alfa will start around 33k. I think there's a market there too, which BMW unwisely ignored when it pushed the z4 upscale.
      • 2 Years Ago
      [blocked]
        RJC
        • 2 Years Ago
        I assure you, the Alfa will not be made in Japan. They're just going to share some common components.
          Kip
          • 2 Years Ago
          @RJC
          From the article: "Although both are expected to be built at Mazda's plant in Hiroshima, Japan the roadsters will get engines from their respective parent companies." It sounds like the Alfa will be made in Japan.
          drew
          • 2 Years Ago
          @RJC
          Yeah, like the entire platform.
      Edward
      • 2 Years Ago
      Interesting adaptation of the original Duetto, which had the usual Italian quality problems. The first one I saw had twin manual chokes under the dash, decades after almost everybody else had automatic chokes.. Maybe a Japanese Alfa will be engineered and built better. A more powerful Miata would be a treat indeed. And the seats have to be improved for lumbar support and side bolstering.
        Mike D
        • 2 Years Ago
        @Edward
        Please tell me more about how a car from 1967 is evidence of quality issues today.
          quuppa70
          • 2 Years Ago
          @Mike D
          and the Duetto wasnt having any issues, its very basic car, wihtoout such things
        quuppa70
        • 2 Years Ago
        @Edward
        what problems?
        lasertekk
        • 2 Years Ago
        @Edward
        Tradition. That's the reason for the manual choke, the other was likely a manual 'throttle' by the way. The Dellortos and Webers of the time were works of art. Why change a good thing? The Solex carb, not so much.
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